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Proposal - Essay Example

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The proposal does not address a particular audience, however with the use of the word “our” it tends to show that it is being addressed to someone within the internal organizational environment. It does not state whether the proposal is being directed toward senior…
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Download file to see previous pages an identifying the underlying factors for the proposal, such as saying the relocation will save costs, or improve business activities, or streamline distribution.
Maybe something like: “This business relocation proposal identifies an environmental analysis of Durham North Carolina which identified this region as the best business opportunity for change initiatives. This will impact our sales and marketing divisions as well as human resources”. This way, it addresses a specific group of people in the firm.
The purpose of the proposal is to identify the most appropriate location for business relocation. It suggests the regional attributes which make Durham an inviting relocation area. It is clearly stated in the first paragraph, when it is cited that research suggests several key elements about Durham which support the need to move business there. However, again, it is suggested that some element is added to the first section which highlights the importance of these characteristics to the business, as that is the main reason for relocation efforts.
Message.  Is the message well organized?  Is it well developed with ample use of examples and specific details to support the purpose of writing?  If not, what can be done to improve the writing in this area?
The message is very well-organized and visually pleasing. There is a great usage of charts and diagrams which support the main points of the proposal, from quality of life, transportation, and governmental incentive programs. In fact, the visual aspects of this proposal STRONGLY support the premise and purpose of the relocation research project.
The main thing missing from this proposal are the impacts to the business from an organizational perspective. It clearly defines Durham and its attributes, but does not (anywhere really) suggest how Durham will impact the internal and external capabilities of the business. Now, this would likely be left up to the writer as to how in-depth the business perspective ...Download file to see next pagesRead More
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