Aligning the Project with Business Goals - Essay Example

And even if stored in some physical or conceptual storage area, what processes, procedures and techniques should be applied to them and what does the management want out of it? The answer to the previous section query is in this section i.e. implementation of a CRM i.e. Customer Relationship Management System. Once such a system is implemented, all the data collected from any and every source can be stored and analyzed to form strategies, policies, and plans of action. For this purpose, it would be a better option to have an expert in the field being hired who takes care of everything i.e. from the selection of the system to the final implementation and maintenance.

This would not pressurize the IT department by any means and work would be done in a highly professional environment by some good experts in the industry. It is important to note that end-user involvement is extremely crucial for such applications development and testing and prototyping are the tools that assist these operations so it should be binding on the vendor to ensure maximum end-user involvement in the process. Not long ago, I was working in a supermarket that was running along with its goodwill and customer service.

The thing that attracted most of the customers was the fact that the owners used to roam around in the shop, taking opinions, first-hand complaints from the customer and having a 1-to-1 relation with them. The business goal was to have satisfied customer and thus, generating marketing through word-of-mouth, and giving the customers an experience of shopping that they never had before. With the advancements of e-commerce, the supermarket developed an online shopping web site, which seemingly looked like going against the business goals because due to online shopping, people won’t come for interactive shopping where its easier to interact and take feedback for improvements, and even at times offer good discounts.