Special Events Proposal-MARKETING - Essay Example

It would be not possible for the majority of the wine drinkers to buy all the varieties of wine on their own and taste them. So, the Wine Tasting event like the one, that can be organized by Kudler Fine Foods will give them the opportunity to taste different wines. Also, there will be group of wine drinkers who want to enjoy drinking wine, in-group and not in isolation. These wine drinkers can also be enticed to try the new offerings from Kudler Fine Foods through the Wine Tasting event in a group mode with their friend and relatives.

Through out the world, Wine Tasting events were considered an ideal opportunity for the friends and family members to get together. So, if the Kudler Fine Foods organizes this special promotion for its wines, it will bring out the wine drinkers, who drink alone, into the open and provide entertainment and enjoyment for them in the company of their friends and family members. The enjoyable atmosphere in the Wine Tasting events will make the drinkers or participants emotionally associate with the Kudler’s brand of wines even more.

Also, if something good happens to the customer, while using the brand, the attachment to the brand will grow even more. So, in the Kudler organized Wine Tasting events, these two criteria can be fulfilled, making the promotions work very positively. That is, as mentioned above, the wine drinkers in the Wine Tasting events will have a very good time, enjoying different wines and spending quality time with their family and friends. So, in this setup, the Kudler’s wine used by the prospective customers will strike a cord with the customers.

The customer will start to buy and use the wines, whenever the same kind of enjoyable atmosphere is replicated in different surroundings as well. At the same time, the new types of wines offered in the Wine Tasting event will work in another positive way,