Richard and Ian Winning the Pitch - Essay Example

A Report on Coin Metrics - Richard Adams and Ian Daintith Winning the Pitch on the Dragon’s Den - Table of Contents I. Introduction: Richard and IanWinning the Pitch……………………. 1 II. About the Company: Coin Metrics Limited …………………………. 1 III. About the Coin Metrics’ Product – the Guardian ..…………………… 1 a. Guardian WDC™ module ………………………………………. 2 b. SITE Guardian ™ ………………………………………………. 2 c. NET Guardian™ ………………………………………………... 3 IV. The Benefits of Using the Coin Metrics Guardian System ………….. 4 V. The Market Environment ……………………………………………. 5 a. SWOT Analysis: Coin Metrics Guardian System vs. Current Players in the Industry …………………………………… 5 a.1 Strength …………………………………………………. 6 a.2 Weaknesses ……………………………………………... 7 a.3 Opportunities …………………………………………… 8 a.4 Threats …………………………………………………. 9 b. PEST Analysis on Product Environment / Industry / Sector ……. 9 b.1 Political Aspect ………………………………………..... 10 b.2 Economical Aspect ……………………………………… 11 b.3 Socio-Cultural Aspect …………………………………... 11 b.4 Technological Aspect …………………………………… 12 VI. Segmentation …………………………………………………………. 12 VII. Market Communication ……………………………………………… 13 VIII. Conclusion …………………………………………………………… 14 Annex I …………………………………………………………………… 15 - 16 References ………………………………………………………………... 17 A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 1 - Introduction: Richard and Ian Winning the Pitch The Dragons’ Den is a business dealing show designed for promising entrepreneurs who lacks financial funding to market their products or services throughout the local/regional level. (‘Who Said Business Wasn’t Ruthless?’, 2007) The Dragons, as the panelists, are all successful business experts with the capacity to decide whether the proposed business is worth investing for. Among the members of the Dragons are: Peter Jones, Deborah Meaden, Duncan Bannatyne, Richard Farleigh, and Theo Paphitis. Richard Adams and Ian Daintith, the pitchers, join the Dragons’ Den to get £200,000 they need to finance the Coin metrics. The pitchers’ initial proposal is a 15% company shares in exchange for the money. After a very long bargaining, two of the Dragons, Deborah and Theo together with the pitchers agreed to close the deal with 25% shares of the company in exchange for the £200,000 investment. About the Company: Coin Metrics Limited Coin Metrics Limited, a recently established company, supplies a wireless revenue monitoring technology specially designed for gaming machines like arcade. This machine is capable of providing a cost effective systems that will give the owners of the amusement and gaming industries the power to easily and accurately monitor the financial performance of their of their assets and gaming sites. The company’s mission is to become the number 1 supplier of amusement and gaming industry data products. (Site Performance Measurement, 2007) A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 2 - About the Coin Metrics’ Product – the Guardian Guardian is the product name of Coin Metrics modular wireless data capture and reporting system. The system is consists of three (3) modules namely: the Guardian WDC™, the SITE Guardian ™, and the NET Guardian™. The Guardian WDC™ module is made of a small electronic card powerful enough to provide a wireless data connection to the SITE Guardian PC™ application. This module has a single connection to the machine communication ports; and is connected to the BACTA data port of each gaming machines using an industry standard of 25- way connector. To ensure that all the data specifically game fault and game performance meters are permanently stored within the system, this module is designed with the features of a Bluetooth™ radio chip-set and microprocessor with a permanent FRAM memory storage. The Bluetooth™ radio enables the virtual meter data to be read by the SITE Guardian ™ PC application while the protocol information that is produced by the gaming machine is stored in the ‘virtual meter’ memory of this module. The Guardian Wireless Data Capture (WDC) module can easily be plugged into slot machines without the use of cables. This product is capable of capturing 128 bit data encryption from the gaming machines installed within the range of 300 meters. To maximize the use of this product, Guardian WDC™ module is design to have the compatibility with all the major gaming machines produced by the manufacturers. The SITE Guardian ™ is a Microsoft Windows ™, a software based application that offers a local control and monitoring of the gaming site. It is the SITE Guardian PC Application that gives a real-time machine performance analysis, fault detection and A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 3 - some other reporting facilities. It records the gaming history of each machine together with other data including the time the game is played, the machine number used, the status of the machine, the amount of money used per game, the name of the game played, the Network ID, the machine number used, and other related information. Thus, the gaming machine supervisor can easily monitor and check the collection of each machine on a per day basis or depending on the collection periods being programmed on the machine. The historical data gathered will enables the person-in-charge to manage the movements of the gaming machines as well as analyzing the machine performances based on the location, the manufacturer of the machine, or other criteria. Also, this software is capable of producing a real-time signal using e-mail or text message in case the machine need some engineering response due to some electronic errors or faults. The SITE Guardian software is intentionally designed to be compatible with other major database systems produced using the Microsoft™ Access, Microsoft ™ SQL Server and the Oracle. It is compatible with the use of Windows 2000 and Windows XP. Aside from the database system designed for the performance analysis of each gaming machine, the SITE Guardian ™ software is also capable of producing gaming performance graphs, etc. in relation to the events that occurs in each gaming machine. The Net Guardian ™ offers a remote monitoring of many site within the company using a Microsoft Windows ™ based PC application. It is used as a means of communication using the internet with each gaming sites that is connected within a network. This is done to give to an accurate real-time machine performance analysis, fault detection and an instant report. Just like the SITE Guardian software, the Net A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 4 - Guardian software is also made compatible with the database systems that are produced using the Microsoft™ Access, Microsoft ™ SQL Server and the Oracle. This program makes auditing of all cash taken all over the company easier since it can provide real-time accounting figures of all the gaming machines located of different sites. Therefore, the owner of the gaming company can easily detect the best and worst performing sites in full details. The Benefits of Using the Coin Metrics Guardian System The combination of the three (3) modules allows Coin Metrics to provide a solution for site performance measurements, accounting analysis and reports, integrity and security, keep tracks on machine faults and sites maintenance, and wireless data capture. The site performance measurements is a cost effective systems that allows the amusement and gaming industries the benefit of constantly and accurately monitor the financial performance of their gaming sites and assets. The Coin Metrics Guardian system can instantly produce reports on each gaming site cash figures, each machine’s cash figures, game plays figures, and other machine activities on an hourly, daily, or weekly trend. With the use of databases, Coin Metrics Guardian system can easily record all the tokens that are paid in and out of each machine. It can also produce a list of unlimited range of financial / accounting reports coming from each gaming sites. The system is also capable of keeping track on machine faults and site maintenance. Therefore, it minimizes the fraudulent claims of the customers with regards to meter faults, payout faults, prize out faults, coin mechanism faults, tamper and strim alarms, etc. A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 5 - Coin Metrics Guardian system pioneers in the wireless network solutions designed specifically for gaming machines. It is the first one to offer the gaming and amusement centres the wireless electronic data capture capability. The Market Environment a. SWOT Analysis on Current Players in the Industry Coin Metrics Guardian System vs. Current Players in the Industry strengths The first company to develop a secure, reliable, long range, wireless network solution that directly connects to the gaming machine. Allows amusement and gaming industries to constantly monitor its sales, gaming and financial performance, etc. on a real-time basis. Reduces machine downtimes by detecting the machine errors/faults at a real-time basis; immediately send a warning signal to machine technicians. Capable of networking different locations of gaming sites/zones through the use of internet. Thus, gives the owner of gaming and amusement sites a direct control on a real-time basis. Product innovation is very promising. Has secured a patent right over the product innovation. Integration of databases created with the use of Microsoft™ Access, Microsoft™ SQL Server and Oracle. Management is committed and confident. Management has a good convincing power to persuade the amusement and gaming centres to shift with the use of wireless data network solution. Can easily keep track of potential customers through product promotions. weaknesses A new and small player in the industry therefore services and product reliability and durability is still subjected to a lot of tests. The company has a limited budget to keep the business going. Need more sales people. Need to train more technical personnel to support its customer’s services. No direct marketing experience and needs a strong sales team. Has not established a solid network for marketing the product. opportunities Could establish a good name as the pioneer company in supplying a wireless data capture within the amusement and gaming industry Local competitors produce only wired cabled networks. Could expand its sales and marketing outside the country. Can easily keep track of potential customers through product promotions. Profit margins will be good. Could seek a better supplier deals. Positive responses to new ideas coming from the end-users threats Invention of a better alternative than a wireless technology. Competitors’ prices go down below the normal range. Legislation could impact the business indirectly in terms of business taxes on amusement and gaming centres. (Gaming Duty, Gaming Machines and AMLD, 2007) Possible negative publicity about the product and services. Environmental / Situational effects would favour larger competitors. Strength The Coin Metrics Limited is the first company to develop a secure, reliable, long range, wireless network solution that directly connects to the gaming machine. The system allows amusement and gaming industries to constantly monitor its sales, gaming and financial performance, etc. on a real-time basis. The Coin Metrics Guardian system A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 7 - is capable of reducing machine downtimes by detecting the machine errors/faults at a real-time basis by immediately sending a warning signal to machine technicians and report about the machine errors, etc. via text messages or e-mail. Coin Metrics offer a product that is capable of networking different locations of gaming sites/zones through the use of internet. Thus, it gives the owner of gaming and amusement sites a direct control on a real-time basis. The Coin Metrics owner has already secured a patent right over the product innovation. Therefore, no one has the right to copy the said technology. This makes the product innovation very promising and free from copycats. The management is very much committed and confident that the product will sell in the market because they designed the system to be user-friendly. The Coin Metrics Guardian system can easily integrate databases that are created using the Microsoft™ Access, Microsoft™ SQL Server and Oracle. On top of the product innovation, the management is composed of owner with a good convincing power to persuade the existing amusement and gaming centres to shift with the use of wireless data network solution. Lastly, the company can easily keep track of potential customers through product promotions. Weaknesses The Coin Metrics Limited is a new player in the industry. Since the company is still new in the industry, its services and products reliability and durability is still subjected to a lot of tests. In line with this specific company weakness is a threat of a possible negative publicity about the product and services in case they fail to meet the quality of their product and services that are accepted within the industry standards. A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 8 - Since the company is still small, the business owners have a limited budget to keep the business going. They have no direct marketing experience with regards to selling this product innovation to the owners of gaming and amusement centres. Since their sales force is still weak, the company needs to hire a more reliable, aggressive and competent sales people in order to build a strong sales team. Also, the company needs to give out intensive trainings to its technical personnel. This will take time to make their technical people to be very punctual in giving technical support as part of the company’s customer services. Opportunities Since the company is carrying a newly innovated product, it is a challenge for them to establish and maintain a good name as the pioneer company in supplying a wireless data capture throughout the amusement and gaming industry. The Coin Metrics local competitors produce only wired cabled networks. This gives the company the opportunity and edge to penetrate the gaming and amusement industry. Since the company is still small, they still have a very lucrative market for their product. Once they have fully captured the market locally, the company could anytime expand its sales and marketing outside the country. With the use of extensive product promotions, the company is seen to have a good profit margin. Once the company gets positive responses to new ideas coming from the end-users, it is likely that the company’s sales will shoot up. As the company grows bigger, it would be easier for them to seek a better supplier deals. Therefore, the management could cut down on the costs of manufacturing the product. A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 9 - Threats Among the future threats for the company include the invention of a better alternative than a wireless technology and in case the competitors’ prices go down below the normal range. The legislation could create a big impact the business indirectly in terms of business taxes on amusement and gaming centres. (Gaming Duty, Gaming Machines and AMLD, 2007) Automatically, when the prices on each game increases, the consumers would cut down the gaming time they spent on gaming / amusement centres. When the demand for the gaming machine goes down, the market for Coin Metrics Guardian system will also be very much affected negatively. Lastly, any possible negative publicity about the Coin Metric Guardian system and the company’s services will create a negative market environment for the innovated product. b. PEST Analysis on Product Environment / Industry / Sector (Recklies, D, 2004) Political   Economical ·   Current Legislation on gaming duty bands. ·    A series of measures came into effect started in August 1, 2006 regarding the increase on VAT and excise treatment of gaming machines including arcades, bingo halls and casinos. (Gaming Duty, Gaming Machines and AMLD & ECJ Cases, 2007) · ECB’s decision not to introduce low-denomination banknotes. (Dealing with the Euro, 2007) · WEEE requires member states to ensure the establishment of systems for the collection of electronic waste. (WEEE / RoHS, 2007)   ·    European Commission considers European SME as a solution for economic growth and job opportunity. (SME, 2007) ·      Employs around 23,100 directly by the games and amusement centres.       Socio-Cultural   Technological ·    Population of Consumers ·   Consumers of gaming and amusement centres are for all ages regardless of the gender. (Profile Blackjack Lessons and Double Exposure, 2007) ·  Easy access of these machines, the distribution of income of the local citizens greatly affects the demand for the use of gaming machines. ·   Gaming machines used in Europe is fuelled by coins. Therefore, negative issues that arise regarding the euro coins can affect the gaming sector negatively. (Dealing with the Euro, 2007) Ex. Money laundering issues, counterfeited coins…    Political Aspect The current legislation regarding the gaming duty bands went into a series of measures last August 1, 2006. They have increased the VAT and excise treatment of the gaming machines. These gaming machines include arcades, bingo halls and casinos. (Gaming Duty, Gaming Machines and AMLD, 2007) According to ECJ, the national tax charge in gaming machines is treated as a turnover tax. Meaning, taxes are passed on to the consumers. (ECJ Cases, 2007) When these added taxes are passed on to the consumers, there is a direct effect that the consumption of such services will decline nominally. Therefore, the demand for the gaming machines will also decrease. The decision of European Central Bank (ECB) not to introduce low-denomination banknotes into the gaming industry is a very good decision because it will only result to a lot of disasters for the gaming and amusement industry. Implementing low-denomination banknotes will require a huge investment from each player to change their coin fuelled machines into banknotes machines. Also, in case these machines will carry notes, it will become an easy target for thieves. . (Dealing with the Euro, 2007) Waste Electrical and Electronic Equipment (WEEE) requires member states to ensure the establishment of systems for the collection of electronic waste. (WEEE / RoHS, A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 11 - 2007) This provision has been implemented to ensure the safety of the environment and the health of the consumers. Industry players who do not comply with this provision will have to face a line of consequences with the government agency. Economical Aspect The business on gaming and amusement centres is very much encouraged by the SMEs. European Commission considers the European SME as a solution for Europe’s economic growth. It also provides job opportunities for the local citizens. (SME, 2007) Today, games and amusement centres all over the country employed around 23,100. As long as the SME continuous to support the gaming and amusement centres, the growth for this industry will increase its size. Therefore, the market environment for Coin Metric Guardian system also increases. Socio-Cultural Aspect   The population of consumers for gaming and amusement centres is very big. It use of these gaming machines varies depending on the age bracket of the consumers. This type of industry is not gender sensitive. Basically for children consumers, the arcades, video games, and similar gaming electronic equipments are available and can be found in amusement centres. On the other hand, casino slot machines are available for the adults. (Profile Blackjack Lessons and Double Exposure…, 2007) The easy access of these machines and the distribution of income of the local citizens also greatly affect the demand for the use of gaming machines. For example: when the European economy is good. There is a lesser rate of unemployment. Therefore, people will have extra money to be spent on the gaming machines. A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 12 - Technological Aspect The gaming machines used in Europe is fuelled by coins. Therefore, whenever there is a negative issue that arises with regards to the euro coins, the gaming sector is also affected negatively. In the past, the gaming industry has experienced a lot of money laundering issues. Some people use counterfeited coins like coins of other currencies, on these gaming machines. The impact on the entire market of the gaming industry has declined for awhile because of these issues. Among the famous counterfeited coins that are used on these gaming machines are: the Thai 10-baht coin worth 25 cents normally seen on some of the coin acceptors of two-euros. (Dealing with the Euro, 2007) Segmentation The target market for Coin Metrics Guardian systems can be divided into two (2) segments. First group are the European Casinos and the other segment involves the amusement gaming centres. Coin Metrics should target big casinos having more than one location. This way, Coin Metrics will be able to maximize the sales potential for wireless networking. As a marketing strategy, Richard and Ian can seek personal referrals to some major casino operators with the help of Ms. Deborah Meaden – one of the Dragons who have the connections with some of the prospective market for the product innovation. Using Deborah’s connection would make the market penetration for Richard and Ian much easier. This product innovation will be positioned by selling the product at a reasonable price. Reasonable price can be measured by comparing the actual market price for a similar technology with the product potential and the exceptional qualities that are being offered by the Coin Metrics to the gaming industry. A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 13 - Similarly, Coin Metrics should ensure that the services they give to the prospective customers are personalized professionally. The distribution or channelling of this product will be done by professionally trained sales experts. With the help of the Coin Metrics’ customer service, the company can easily trace prospective customers that are interested with the new technology Coin Metrics’ has innovated. The initial product promotion will be conducted through a formal product inauguration. Prospective customers will be invited via telephone calls, e-mails, fax machines, and mailing of brochures. Note: See Annex I attached at the back for a full list of prospective casino operators. Market Communication Bacta is the trade association that represents the British pay-to-play leisure machines industry. The Bacta association has company members totalling to 600. These companies includes some manufacturers, distributors, suppliers of gaming machines, and operators of seaside amusement centres and other inland licensed gaming centres that are operational within the country. The role of the Bacta is to protect and communicate the interests of the British pay-to-play leisure machines industry to the British government.5 Together with Bacta, Coin Metrics can schedule a business presentation with the active operators of seaside amusement centres and other inland licensed gaming centres. To ensure that Coin Metrics is able to communicate well with the prospective clients, the company should consider the 7M’s of business communication: the Motives, Market, Message, Measurement, Media Mix, Monitor and Modify. First, the company must set their motives / goal as stated by the company; their goal is “to become the number 1 supplier of amusement and gaming industry data A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 14 - products.” When talking to a target market, Coin Metrics should consider the background and mood of their audiences. The purpose of the speech should be very clear and precise focusing more on the importance of the product innovation. Specifically on what it can do to the audiences’ business. This will increase their curiosity about the product innovation. At the end of the presentation, it is good to give time for the audiences to come up with questions related to the product presented. This is one way of measuring the interests of the audiences with regards to delivering the news about the product innovation and a possible business opportunity between Coin Metrics and a potential customer. As the open forum goes on, Coin Metrics should be able to monitor the flow of the conversation. Based on the result of the conversation, the company should modify any area that has to be enhanced in order to be able to persuade more potential customers to buy the product. The Coin Metrics Guardian system is a specialized product. When choosing a print out media, it is best to invite magazine writers that have a market specifically on casino and gaming machines fanatics rather than other magazines available in the market. Conclusion Since Coin Metrics is new in the gaming industry, it would help the owners to go straight to their potential customers using connections. Bacta can be of help in pooling a potential customer for Coin Metrics. Since Deborah is partly an owner of the company, Richard and Ian can easily ask her a favour of introducing them directly with some of the casino operators. Market segmentation, target market, and product positioning is very important aspect for Coin Metrics to build a good name within the industry market. *** End *** A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 15 - Annex I – List of European Casino & Gaming Operators Austria     Casinos Austria www.casinos.at Casinos Austria International www.casinosaustria.com Casinos Austria Swiss AG www.casinosaustria.ch CARD (Casinos Austria Research & Devt) www.cardAustria.com Concord Card Casinos www.cccpoker.com Novomatic Group www.novomatic.com Austrian Gaming Industries www.austrian-gaming.com Admiral Casino Entertainment (ACE) www.admiralcasinos.ch European Data Project www.edpsro.cz NSM - Lowen Entertainment www.loewen.de Casino Admiral Prater www.casinoadmiral.at Astra Games Ltd. www.astra-games.com Admiral Sportwetten AG www.admiral.ag Denmark   Dansk Tipstjeneste www.tips.dk Det Danske Klasselotteri A/S www.klasselotteriet.dk Finland Casino Ray - Grand Casino Helsinki www.casino.ray.fi www.grandcasinohelsinki.fi PAF www.paf.fi France Accor Casinos www.accor.com www.accorcasinos.com Casinos de France Lucien Barriere www.lucienbarriere.fr Groupe Cogit www.groupecogit.com Didot-Bottin www.didot-bottin.fr Groupe Emeraude www.groupe-emeraude.fr Groupe Moliflor - Moliflor Loisirs www.moliflor.fr www.moliflor.com International Group of Gaming & Resort www.iggr.com Partouche Group www.partouche.fr Group Tranchant www.grouptranchant.com Germany Bayerischen Spielbanken (9) www.spielbanken-bayem.de Casino Schleswig-Holstein (5) www.casino-sh.de Westspiel Casinos (6) www.westpiel.de Spielbank ieidersachsen www.spielbanken-niesdersachsen.de Saarland Spielbanken www.saarland-speilbank.de Greece Intralot Group www.intralot.com www.betting.gr www.pamestihima.gr Holland - The Netherlands Holland Casino www.hollandcasino.nl www.hollandcasino.com Amsterdam Rotterdam Breda Scheveningen Eindhoven Schiphol Airport Enschede Utrecht Groningen Valkenburg Leeuwarden Vento Nijmegen Zandvoort Monaco Societe des Bains de Mer (SBM) www.sbm.mc www.montecarloresort.com Portugal Casino Estoril www.casinoestoril.pt Solverde www.solverde.pt Hotel Algarve Casino Casino Montegordo Casino Esphinho Casino Vilamoura Slovenia Hit Casinos www.hit.si Spain Cirsa/Unidesa www.cirsa.com Compania Internacional de Recreativos Grup Peralada www.casinos-catalunya.com www.grupperalada.com Grupo Comar www.grupocomar.com Grupo Codere www.codere.com Recreativo Franco - R. Franco S.A. www.rfranco.com Sweden Betsson AB www.betsson.se www.cherrycasino.com www.CasinoDomain.com www.netentertainment.com Knitsson Bolagen SE www.knutsson.se Svenska Spel www.svenskaspel.se Casino Cosmopol www.casinocosmopol.se Switzerland Swiss Casinos www.swisscasinos.ch Grand Casino Bern Grand Casino St. Gallen Casino Schaffhausen Casino St. Moritz Casino Zurichsee Admiral Casino Entertainment (ACE) www.admiralcasinos.ch www.novomatic.com/en/ace Casinos Austria Swiss AG www.casinosaustria.ch Escor Casinos & Entertainment SA www.escor.ch Golden Games www.goldengames.ch Schweizer Casino Verband www.switzerlandcasinos.ch Source: Gamingfloor.com --> Eurporean Casino & Gaming Operators A Report on Coin Metrics: Richard and Ian Winning the Pitch on the Dragon’s Den - 17 - References: 1 ‘Who Said Business Wasn’t Ruthless?’ Dragon’s Den Retrieved: January 27, 2007 < http://www.bbc.co.uk/ > path: dragons’den 2 ‘Site Performance Measurement’ Coin Metrics Retrieved: January 27, 2007 < http://www.coinmetrics.com/ > 3 ‘Gaming Duty, Gaming Machines and Amusement Machine Licence Duty (AMLD)’ PriceWaterhouseCoopers – U.K. Retrieved: January 27, 2007 < http://www.pwc.com/uk/ > 4 Recklies, D. ‘PEST – Analysis’ Themanager.org Retrieved: January 27, 2007 < http://www.themanager.org/ > path: models 5 ‘Euromat’ European Gaming and Amusement Federation Retrieved: January 27, 2007 < http://www.euromat.org/ > 6 ‘Dealing with the Euro’ Euromat – European Gaming and Amusement Federation Retrieved: January 28, 2007 < http://www.euromat.org/ > 7 ‘ECJ Cases’ Euromat – European Gaming and Amusement Federation Retrieved: January 28, 2007 < http://www.euromat.org/ > 8 ‘WEEE / RoHS’ Euromat – European Gaming and Amusement Federation Retrieved: January 28, 2007 < http://www.euromat.org/ > 9 ‘SME’ Euromat – European Gaming and Amusement Federation Retrieved: January 28, 2007 < http://www.euromat.org/ > 10 ‘Profile Blackjack Lessons and Double Exposure…’ Posted on: October 9, 2006 Retrieved: January 28, 2007 < http://blog.360.yahoo.com/ > Read More