Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Consumer Behaviour - Essay Example

Comments (0) Cite this document
“Media Literacy for the Unconscious Mind”. The Journal of New Media & Culture. Winter 2002, Vol.1, No.1). “Shopping is the central focus of human activity,” says retail anthropologist Paco Underhill in his…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Consumer Behaviour
Read TextPreview

Extract of sample "Consumer Behaviour"

Download file to see previous pages Phil Kotler defines “Atmospherics” as “the effort to design buying environments to produce specific emotional effects in the buyer that enhance his or her purchase probability.” The majority of the American public is unaware that they are spending more or less time in stores, moving slower or faster through the aisles, and purchasing items that have no concrete value to them because their unconscious is being told to make decisions contrary to that which they desire.
Atmospherics create an illusion that stores try to sustain throughout the consumer’s shopping experience. In “Marketing of the Mind”, the authors argue that people visit a mall solely for its disorientating effect; they call it a “vacation from the senses, much like drinking alcohol.” (Walsh, Brown. “Media Literacy for the Unconscious Mind”. The Journal of New Media & Culture. Winter 2002, Vol.1, No.1).
Storeowners attempt to influence consumers by creating an innovative store layout. Victor Gruen is accredited with conceiving an ideal environment for a shopping mall. Departmental stores, which were the main impetus to go to malls, are placed at opposite ends of the interior walkway – the logic being that consumers must pass all of the smaller shops when traversing between them.
Along with climatic control, a lack of clocks, and centrally controlled lighting, the consumer loses all sense of direction, time of day and duration of his or her stay; the consumer’s eye literally becomes glazed over, and he or she loses the ability to make economically realistic decisions. Parking is often located underneath the store’s premises, so consumers cannot determine where in the store they are making their entrance, which adds to their disorientation. The shopping environment is thus transformed from a relatively neutral place to one that harbors numerous stimuli that urge ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer Behaviour Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Consumer Behaviour Essay Example | Topics and Well Written Essays - 1000 Words)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 1000 Words.
“Consumer Behaviour Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Consumer Behaviour

...?CONSUMER BEHAVIOR Table of contents Table of contents Introduction 2 Consumer Cognitive process and Attitude 5 The Psychology of Brand Marketing 6 Marketing Effects 7 The Hierarchy of Effects Model 7 Consumer Decisions and the Reasoned Action Theory 10 Conclusion 11 References 12 Introduction Companies increase the sales of their products through the application of appropriate marketing strategies which capture the attention of the consumers and arouse their desire for the brand which makes them interested in the product and thus lead them into taking the action of purchasing and using the product. According to Bouhlel, Mzoughi and Slimane (2011), success of a marketing strategy for a brand is based on proper assessment of the nature...
10 Pages(2500 words)Essay

Consumer Behaviour

...?Consumer Behavior 26th November CONSUMER BEHAVIOUR Introduction To understand this topic, we must know who a consumer is. The word consumer as used in marketing means, someone who regularly buys or purchases something from a particular store or company with an intention of using it. Thus, a person who gets into a place and buys something e.g. bread and then eats it is the consumer of the bread. A customer and a consumer are the same thing only that a customer might not use what he or she buys. A consumer is a customer but a customer must not be a consumer. The term consumer behavior is simply the behavior that consumers display in searching, purchasing, using, evaluating and disposing of services and products that they think will satisfy...
10 Pages(2500 words)Assignment

Consumer Behaviour

...: Emerald Group Publishing Inc. Blackwell, D. R., Miniard, W. P. and Engel, F. J. (2005) Consumer Behavior. Boston USA: South-Western College Publishers. Folkes, V. S. (2006). “Consumer Reactions to Product Failure: An Attributional Approach”. Journal of Consumer Research. Vol. 103 pp 398-409. Hayes, B. (2008). Measuring Customer Satisfaction: Survey Design, Use and Statistical Analysis Methods (3 ed). Winsconsin: AQL. Hoyer, W. & Macinnis, D. (2009). Consumer Behaviour (5 ed). US: Cengage. Nessim, H. and Wozniak, R. (2009) Consumer Behavior: An Applied Approach. IOWA USA: Kendall Hunt Publishers. Richins, M. & Verhage, B. (2004) Seeking...
5 Pages(1250 words)Assignment

Consumer Behaviour

...?Theory Consumer Making Decision Process In product development, it is important to understand consumer behavior. The reason for this is simple - knowing your market is essential in a consumer-centric product that would certainly succeed and be bought. This is particularly important given the fact that today consumers are swamped with brands and alternatives to a specific producer. The competition is cutthroat to say the least. According to Moskowitz, Beckley and Resurreccion (2006), at least 80-90 percent of new products introduced in the market fail within a year of its introduction (199). And so, an understanding of the behavior and motivations of the consumer in making consumption choices and purchases is crucial in developing...
3 Pages(750 words)Essay

Consumer behaviour

...? Consumer behavior - Questions Consumer behavior - Questions Outline: Introduction PART Questions 5 PART 2 Part a and b Work Cited PART 1 1. Maslow’s ‘hierarchy of needs’ is frequently quoted as a useful tool for analyzing consumer behavior. How would you account for its popularity? Where might this theory have strict limitations in attempting to predict and shape markets? Today this theory of motivation, (A H Maslow, 1943 P. 370 -96) has been much in use and thus is gaining fame as a useful tool for analysis consumer attitudes. Government and leaders of the company have become increasingly aware of the people’s needs and understand that at times people would break the rules in place to satisfy them. With the help of Maslow theory...
9 Pages(2250 words)Essay

Consumer Behaviour

...Consumer Behaviour: Nokia Introduction: suggestion of a new product at Nokia Nokia is the market leader in mobile telephone device manufacturing industry in the world. Its manufacturing and related service operations span the entire globe covering all continents. However diverse and complex the product range of Nokia might be, it hasn’t been able to launch a game console so far. Despite its mammoth product range in mobile telephones and connected paraphernalia including the new series of notebooks, the Company has not been able to identify the niche market capabilities that can be developed in response to an ever growing demand trend for more sophisticated gaming devices. Microsoft’s Xbox, Sony’s PlayStation Series...
12 Pages(3000 words)Essay

Consumer Behaviour

... is the internal process which provides knowledge and information to consumers to influence their decisions whereas the consumers’ culture is the external process (Abramovich). In this report, the consumer decision making process of Red Bull has been discussed. The scope of the report is limited to the discussion and analysis of psychological and consumer environment factors and their impact of consumer purchasing decision of Red Bull energy drink. The case study of Richey & Michaels (2001) has been used to study the various marketing activities and strategies of Red Bull. In consideration to the consumer behaviour models and theories, the marketing practices of Red Bull have been discussed. In the first section, the consumer decision...
12 Pages(3000 words)Essay

Consumer Behaviour

...Consumer behaviour Table of Contents Table of Contents 2 3 2. 4 3. 4 Reference 6 It has to be said that segmentation, targeting and positioning (STP) of a product is a vital part of any marketing plan since it helps in a great way in communicating the values of a specific product to the right customer segment. Talking on this note, it has to be said that positioning falls in the sub domain of STP strategy and it can be said having the right product positioning provides a tremendous benefit in the process of increasing the sales of the product and thereby generating a high amount of revenue for the company (Sengupta, 2005, p. 7). However, in this case, it has been assumed that the product is to be marketed in the United States...
3 Pages(750 words)Essay

Consumer Protection Law in the UK

An exception to the clause is when the retailer can show: for good reasons he was not aware of the advertisement; the statement had been corrected prior to the conclusion of the sale; or the statement could not have had an influence on the consumer.4 OSL, in this case, was bound by the contract of sale which included the warranty advertisement unless OSL, in this case, Patrick the manager, could show he had no knowledge of the advertisement.5
In SOGA 1979 14(2) as to quality the court found in Rogers v Parish ( Scarborough) Ltd [1987] QB 933 found that goods must be fit for the purposes for which supplied and failure to do so leaves them unmerchantable.6 In Jim’s case, he purchased the racquet at £250, a considera...
11 Pages(2750 words)Research Paper

Smoking Restrictions and Changes in Smoking Behaviour

Bartosch and Pope (2002) conducted a study to determine if the restaurant business declines or improves after the implementation of restrictive restaurant smoking policies. Contrary to the claims made by the hospitality and the tobacco industry, survey data revealed that people would continue to dine in establishments once they are smoke-free and many would even frequent more often when restrictions on smoking are imposed. The study by Alamar and Glantz (2004) shows that the workers enjoy better health when restaurants are declared smoke-free zones is testimony to the fact that exposure to environmental tobacco smoke (ETS) is a health hazard. Passive smoking does affect the employees as better productivity has been reported by the...
10 Pages(2500 words)Literature review

Consumer Credit Act 2006

The key provisions are set to be implemented by October 2008 and the focus of this analysis is to critically evaluate the impact of the Act vis-à-vis consumer protection. Consumer Minister Ian Macartney asserted that “The Consumer Credit Act beefs up protection for borrowers, especially those with debt problems. It helps them challenge unfairness and protects them from dishonest lenders who try to rip them off. Our aim is a market that protects all consumers and is fair to honest lenders, leaving those without scruples nowhere to hide”. Whilst this meritorious objective of the Act is unequivocal, it is submitted at the outset that the efficacy of the provisions will inherently be reliant on proactive enforcement...
15 Pages(3750 words)Assignment

Impact of Feedback on Students Behaviour

One group of students verbalized aloud while solving problems during all sessions, the second group verbalized aloud during the first half of the training program (first three sessions) but not during the second half, and the third group did not verbalize. It was expected that overt verbalization during the first half of training would help students learn how to work subtraction problems in a strategic (algorithmic) fashion. To the extent that students could then shift this means of regulating their task performance to a covert level, we felt that continued verbalization would offer no benefits. Researchers have shown that once strategic task behaviors are instilled, overt verbalization may be discontinued with no performance decr...
23 Pages(5750 words)Case Study

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages(2750 words)Assignment

Do Violent Video Games Affect Behaviour

Video games are all kinds that are famous between children and adolescents on the basis of their usage of enhanced technology and diversity. People have shown interest in all kinds of video games and violent games are one of them (Anderson, Gentile and Buckley 2007). Gentile and Anderson inform in their work, “Violent Video Games: The Effects on Youth and Public Policy Implications” that parents pay a little attention to children’s usage of violent video games. According to them, the parents stop their children to stay away from all kinds of violence but their attitude towards the violence in media and video games is negligible (Gentile and Anderson 2006).
Freedman informs in his article, “Evaluating t...
7 Pages(1750 words)Assignment

Suicidal Behaviour: Nature, Nurture and Genetic Factors

Various studies have demonstrated the effect of perinatal and early childhood factors on mental health including suicidal behavior. Glover & OConnor (2002) demonstrated the adverse effects of antenatal maternal stress on the psychological development of the offspring. Brown et al (2000) reported that maternal malnutrition during pregnancy results in a higher incidence of affective disorders in adulthood. Thompson et al (2001) demonstrated similar results with low birth weight. In 2004, Mittendorfer- Rutz et al reported that low birth weight and younger maternal age was associated with suicide in the offsprings when they became young adults. In 2006, Riordian et al studied the relationship between perinatal circumstances and su...
8 Pages(2000 words)Term Paper

International Management Behaviour

Researchers and scholars have put forward the theories that indicate the significance of developing a relationship between organizational personnel in the host country and the expatriates since it helps them in gaining necessary knowledge about their new socio-cultural and business environments2. The organizational ‘insiders’ of the host country which comprises of staff members, employees, supervisors, and co-workers, act as reservoirs of information which is important for the newcomers to learn and understand in order to work effectively and efficiently in their new environments3. As an outsider, the pressure of working on an international assignment in a completely unfamiliar environment causes significant stress and...
8 Pages(2000 words)Assignment

Investigation of the Transient Behaviour of Earthing Systems Subjected to High Impulse Currents

The effect of the transient voltages and currents on the earthing systems has a great influence on the performance and evaluation of the substation equipment against lightning overvoltage. While the characteristics of the earthing system under steady-state depends on the electrode design and soil prosperities alone, the characteristics of the earthing system under impulse currents depends on the magnitude and shape of the impulse current. The experimental setup for the impulse tests on earthing systems has been designed with an impulse generator, voltage and current transducers and different types of earthing systems. The impulse tests with impulse voltages ranging from 500 V to 4 kV have been carried out and the impulse resistanc...
136 Pages(34000 words)Dissertation

An Evaluation of the Role That the Principles of Behaviour Therapy Have to Play in Clinical Hypnosis

Hamburg (2006) first used this combined effort to treat two patients who were scared of dying. He uses his paper to encourage clinicians to refrain from not using their knowledge at the introductory classes of hypnosis but to go into it deeper. Many therapists at that time were taking the bold step of combining behavior therapy with hypnosis (Chaves, 2006). One group used hypnosis for desensitization therapy (Kirsch et al, 1995). However, there was general disagreement about the manner of hypnosis being employed and the methods of mentalist constructs. Chaves who strongly believed in the treatment combination used it as a base for many of his therapeutic interventions (Chaves, 1997a as cited in Chaves, 2006). The hypnotic therapy...
8 Pages(2000 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Behaviour for FREE!

Contact Us