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My Art and Design Practice - Personal Statement Example

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The "MA Art and Design Practice" paper is about the author's aims and aspirations as a product designer to understand all the areas of this industry including creativity, business, and administration. The author's basic areas of interest are in product designing along with branding and merchandising…
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My Art and Design Practice
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Download file to see previous pages In effect, a product has to be visually appealing to the customer. Of course, different people will appreciate a particular design differently depending upon their culture and gender. The same rules apply to product packaging. The packaging is the first thing that a customer will see. “When we talk of a product being attractive, we rarely refer to its sound, feel, or smell. This is a striking reminder that human perception is dominated by the vision and that product style is usually an abbreviation for visual style.”1 The dominant color of the product or packaging is also important. For example, products intended for children will tend to feature bright colors. However, some cultures have specific conceptions and psychological associations with a particular color that will be different from other parts of the world. These factors must be taken into consideration, which means the designer must be familiar with the important cultural distinctions of any market.

The challenge I hope to address in my design practice is to begin to trace those fundamental symbols that are common to many cultures and then to understand how, where, and why they differ from each other. I have come to realize through my studies just how difficult this goal may prove to be as it has become clear that customers in the same market will often exhibit different behaviors with regard to age, gender, social status, and other factors. “Each culture contains ‘sub-cultures’ – groups of people with shared values. Sub-cultures can include nationalities, religions, racial groups, or groups of people sharing the same geographical location. Sometimes a sub-culture will create a substantial and distinctive market segment of its own.”2 International difference in behavior is that much more difficult to study and implement, not only because one is attempting to understand a lifetime of ingrained cultural symbols and ideas, but also because one must do so based many times on very incomplete sources. ...Download file to see next pagesRead More
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