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Michael Jordan - Essay Example

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It’s hard to argue that basketball is extremely popular all over the world, that’s why its popularity provides the opportunity to speak about various interpretations in modern pop-culture. It goes beyond racial, economic and social borders, and the stars of basketball are…
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Michael Jordan
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Download file to see previous pages r significantly influenced the game itself, and the style of playing, and the experts state that “as a phenomenal athlete with a unique combination of grace, speed, power, artistry, improvisational ability and an unquenchable competitive desire, Jordan single-handedly redefined the NBA superstar.” (Kieller)
Moreover, even the stars of the same format, equally experienced and successful players, recognized his uniqueness and paid homage to his talent. For instance, Magic Johnson stated: Theres Michael Jordan and then there is the rest of us." Larry Bird, in his turn, spoke of him as of a talented player at the beginning of his star career: “"God disguised as Michael Jordan.” (gtd in Michael Jordan Biography)
It’s evident that his impact in sport development and popular culture is great, and it’s much more greater than awards he received and the championships he won with his team. He started his career in the basketball league as a recruit with his dizzy dunks, and his drives and his unique style, and by the end he became almost an icon of several generations, and a part of popular culture. He is the person who spread the popularity of basketball league in global sense, who made basketball a significant part of popular culture, and shared his style with millions of people. (Michael Jordan Player Info)
Jordan is famous for his personal unique style of playing. Nike signed a contract with him to advertise shoes, and this company gambled on his extreme popularity and appeal, but the results surpassed all expectations. This is how it is described by the experts in marketing and advertising: “One version of the sneakers he wore in his first preseason was an unseen before blend of his teams red and black colors that the NBA initially considered in violation of the "uniformity of uniform rule. Subject to fines if he continued to wear them, he occasionally did and the demand for that version and others in the Air Jordan line was unprecedented”. (qtd in ...Download file to see next pagesRead More
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