Nobody downloaded yet

BDD Proposal to HMC: Multidivisional Marketing - Essay Example

Comments (0) Cite this document
Doing business and managing it coherently is a crucial matter that needs critical and careful undertaking. Financial issue is a common discussion among corporate meetings on how to overcome deficit and when company insufficiently suffice the operational cost and management…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
BDD Proposal to HMC: Multidivisional Marketing
Read TextPreview

Extract of sample "BDD Proposal to HMC: Multidivisional Marketing"

Download file to see previous pages Health Medical Center (HMC), an important account to BDD, is at financial crisis that needs to do cost cutting in human resources and its purchases on medical supplies to meet the goal of budget adjustment and overcome the offer of a competitor in meeting their adjustment.
In response to the requirement of HMC, BDD is considering to apply the planned multidivisional marketing program approach, which may be applicable to HMC account. HMC is at aim to reduce financial budget of whatever business venture that is applicable. Terumo's proposal of offering business discount 15% lower to the current amount BDD collects from HMC through a Group Purchasing Organization (GPO), Allied Purchasing Group (APG). HMC decided to go with the Terumo's offer and solidifies it proposition with the conducted test with their products in the HMC departments that concluded as a viable option for cost reduction. Implementing multidivisional marketing plan is a proposal available for a key account like HMC. As a saving potential, account management and supply-chain management will be applied to address the needs of HMC and retain BDD as their supplier via a GPO.
As the multidivisional marketing plan has put down for future implementation, the need of HMC of 10-day proposal requirement to address their response concerning the issue of is of time scares to do detail by detail mechanics. In the end, this will help company synergized and work in a close relationship among BD departments. Beating the Terumo's instant discount offer with this marketing strategy will take time in employing but a great percentage reduction will be at stake.
Group Purchasing Organizations (GPO) plays an important role. As an advantage, health care providers-such as hospitals, nursing homes and home health agencies-realize savings and efficiencies by aggregating purchasing volume and using that advantage to negotiate discounts with manufacturers, distributors and other vendors. Hospitals and other health care providers use group purchasing to obtain the right products at the very best price.
Bearing in mind that Terumo's offer has a marketing goal was to have a visible market to establish identity across health industries, which purchases hypodermics supplies. This is an approach made by Terumo to win in the competition. With this dealing of 15% discount bulk purchasing direct transaction, counterpart approach offered by the recommendation of Kmetz of around 10%. However, this will not get into HMC approval for the company requires 16% reduction.
What BDD can offer to this business transaction is to offer Multidivisional Marketing Program. During the implementation of this program, the 10% discount can be offered to them showing that after implementing the multidivisional marketing approach would save more than their target cost-cutting margin of which is greater than 15%. This is the appropriate scheme to retain this key account, the HMC.
The guarantee to be offered by BDD to HMC in sufficing its needs with the aim of keeping the account with them needs also resolution in the side of HMC if they will take the idea or not. Nevertheless, what BDD must consider to point out is the value-added services and the centralization of business transaction that would, behind the scene, would less the cost on administration and management. In association with this program is the value-added service that all are not seen or considered at times. Letting HMC see the benefits of this ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“BDD Proposal to HMC: Multidivisional Marketing Essay”, n.d.)
BDD Proposal to HMC: Multidivisional Marketing Essay. Retrieved from
(BDD Proposal to HMC: Multidivisional Marketing Essay)
BDD Proposal to HMC: Multidivisional Marketing Essay.
“BDD Proposal to HMC: Multidivisional Marketing Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF BDD Proposal to HMC: Multidivisional Marketing

Strategic Marketing Proposal

...?Contents Contents 1.0.Executive Summary 2 2.0.Situational Analysis 4 3.0.Key Objectives 5 3 Quantitative Goals of Salad Creations 5 3.2.Qualitative Goals and Objectives of Salad Creations 6 4.0.Marketing Strategies 6 4.1.Product 6 4.2.Pricing 7 4.3.Promotion 7 4.4.Web Strategies 7 5.0.Market Research 8 6.0. Marketing and Promotional Strategies 8 6.1.Marketing Channels 8 6.1.1.Internet and Online Marketing 9 6.1.2.Social Media Marketing 9 6.1.3.Traditional Marketing Channels 9 6.2.Creative positioning 10 7.0.Budget 10 Appendix 12 Appendix 1: Questionnaire 12 Appendix 2: Locations of different Salad Bars in London 13...
8 Pages(2000 words)Essay

Marketing Research Proposal

...? MARKETING RESEARCH PROPOSAL By Management Decision Problem In general terms, the management problem entails the overarching objective that the management seeks to achieve in the process of marketing. In the particular case of the Hummer, this management decision problem revolves around the need to increase the appeal of the Hummer on the targeted market segments. Tied to this problem is the need to expand the market of the Hummer brand. Marketing Research Problem Marketing Research Problem basically revolves around the need to widen the customer base of a given product or improve on some specific areas that affect the...
4 Pages(1000 words)Essay

Marketing BDD proposal

.... After which, BDD believes that HMC will be better off as a key account in the company to better take advantage of its multidivisional efforts. This proposal will show how HMC can best utilize its strategic partnership with BDD in response to its current financial dilemma. Our company is currently aware that HMC is in a tight financial situation due to the decline in state funding. In this regard, HMC seeks to reduce medical management cost by $175,000, $100,000 of which is assigned to medical acquisition cost. BDD is also aware that the company sought a supplier which can possibly...
3 Pages(750 words)Essay

Marketing research proposal

...Running head: MARKETING Marketing research proposal ___________ ________________________ ________________ Marketing research proposal Focus This paper presents a market research proposal for North West Wales NHS trust. "The trust runs the Gwynedd Hospital. The Trust is led by a Board, comprising a Chairman, Chief Executive, 7 Non-Executive Directors and 4 Executive Directors. The Board's main responsibilities are to ensure high quality patient care; monitor performance and ensure objectives are achieved; to determine the strategic direction of the Trust; maintain a high standard of corporate governance and professional...
8 Pages(2000 words)Essay

Marketing Management Research Proposal

...operations and marketing strategy, King spearheaded a 400-million recovery program. The proposed program covers a three-year period and aims to enhance Sainsbury's marketing strategy (Profits collapse at Sainsbury's 2005). To start off, King launched a direct mail campaign to about a million customers as part of its business review. This is undertaken in order for the company to be aware of customers' expectations as well as identify the critical areas for improvement. The result of this campaign was consistent with the contention of retail analysts that Sainsbury's has severe problem ensuring stock availability. (Wikipedia 2005) This perceived weakness as revealed by the business...
11 Pages(2750 words)Research Proposal


...Marketing Research Proposal to analyse the experiences of international studying in a foreign University: Thesis: Studying abroad to study gives a lot of exposure and different experiences, in terms of new culture, political pressure, food and language. Though many of the students might get prepared to adjust with the changes, yet the problem of partial adequacy to the new place, culture and language remains there. That is the students go about with a level of adjustment with a quiet unfamiliar social and academic environment with reference to Massey University as part of a work done for Wellington Research Council. Abstract: Students who travel abroad for further studies experience...
6 Pages(1500 words)Essay

MARKETING RESEARCH: RESEARCH PROPOSAL become a profitable product in the marketplace. The proposed research study would utilize various methods to analyze Sony Corporation with emphasis in its Blu-Ray technology. The research is based on the use of secondary data as the primary source of information. Secondary data is a research technique which tests theories and hypothesis based on data that is readily available in the public realm (Disc, 2003). This proposal would utilize sources such as the Sony’ corporate website, other information available in world wide web, journal articles and information obtained from professional databases such as EBSCOhost, ProQuest and Plunckett Research databases. Different analytic techniques will be...
4 Pages(1000 words)Essay

Marketing Proposal

...Marketing Proposal Introduction Harvey Norman is a company dealing with retailing products for home and office uses. Their products range in different categories, and they include computer and communications, bedding and furniture, lighting, carpeting, electrical among other home and office use products (Harvey Norman, 2013). With the entry of new products in the market, formal marketing is important as it prepares the business to be proactive through the products in the market, it will enable the company to know its potential clients, competitors and how to relate with the customers. A good formal marketing plan will ensure the business...
2 Pages(500 words)Assignment

Marketing Research Proposal

...Marketing Research Proposal: PepsiCo Executive Summary The proposed marketing research study will seek to measure consumer perceptions regarding the PepsiCo brand as healthy within the UK market, as well as to analyse the findings to collate data required to make recommendations on PepsiCo’s strategic marketing in the UK. The research will interview participants from the UK different by personal beverage preferences, location, income, and age. The population will be collected using purposive sampling from grocery store loyalty card programs as a reference. This research will have an adequate extent to ensure that it provides a framework...
6 Pages(1500 words)Research Proposal

Online marketing proposal

...Online Marketing Proposal of Table of Contents Introduction 3 Industry Overview 3 PEST analysis 3 Online Marketing Solutions 5 Implementation 6 Conclusion 7 References 8 Introduction Groupon is an online global leader of local commerce which brings buyers and sellers together. The company offers attractive deals and discount on almost anything, starting from consumer goods, food items, restaurant services, holiday packages and hotel bookings. The company helps to increase the footfall of the merchants and at the same time allows the customers to have attractive value propositions. Groupon was introduced in the year 2008 and is headquartered in Chicago. The company operates in the online...
10 Pages(2500 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic BDD Proposal to HMC: Multidivisional Marketing for FREE!

Contact Us