StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Future Innovative Design in Virgin Galatic - Case Study Example

Comments (0) Cite this document
Summary
Virgin Galactic is part of Virgin group of companies. This company was founded in the year 2004 and since that time it has been planning on rendering the unique services of offering spaceflights for the public that has the willingness along with the purchasing power to travel through this experience of space flights…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Future Innovative Design in Virgin Galatic
Read TextPreview

Extract of sample "Future Innovative Design in Virgin Galatic"

Download file to see previous pages Virgin has been associated with change and innovative idea, during this era of design and innovation manufacturers are experimenting with technology and introducing new services and creating opportunities for themselves. It has one of the successful space tourism groups in the industry and also the first one of its kind. Virgin is a large group therefore this organization has got access to more funds and tools to research and therefore they are able to come up with great creativity. They are trying to explore the satellite business through their efforts of launching satellite based services and science missions along with the idea of passenger flights which is expected to come as a successful venture in the space industry (Aaker, 2008).
The world has become a place of complexity and unpredictability therefore businesses need to be very careful and in order to sustain the competition, they constantly need to update themselves and cope up with the changing needs and wants of the consumers. Therefore design has become an excellent tool to create a sustainable competitive advantage in the industry. Due to the importance of this subject and its relevance in the business set up and functioning there are various researches and studies that have been done.
Design - Inspired In...
e on the need for firms in UK to incorporate design in their work in order to differentiate themselves by other nations and other organizations and compete on factors other than price, this is called the differentiation strategy. Designing is a creative experience altogether where one has to think out of the box. There are companies all around the globe that have long history of success and innovative designs such as Apple which is the king of innovation in the industry, then there is Toyota Motor Corp which has constantly shown evidence of efficiency in the manufacturing while Procter & Gamble has adopted an open house innovative strategy.
Virgin got a strong backing on the decision on using UK as a base for its launch plan. Currently the contribution of the UK space industry towards their economy is 6.5 billion pounds and it is providing employment to around 68000 employees which is significantly a large figure. The economy is hoping to achieve success in this sector in the near future and a 5% growth rate each year by 2020 which will help the space industry to come out of its recession and it is said that the space industry is probably one of the success stories of UK currently. Therefore knowing the potential in the industry Virgin Galactic has portrayed itself an example of excellence in ideas, modernization and development (Bennett & Craun, 2008).
The company wants to give their consumers a memorable experience along with safety which is an integral part of the entire manufacturing at the same time. Initially people didn't believe that this idea will be implemented and that soon Virgin is going to launch its airplane for commercial purpose as it surprised all of them when they gave a first look of their new Space Ship two's planes it took them two years to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Future Innovative Design in Virgin Galatic Case Study”, n.d.)
Future Innovative Design in Virgin Galatic Case Study. Retrieved from https://studentshare.org/miscellaneous/1530871-future-innovative-design-in-virgin-galatic
(Future Innovative Design in Virgin Galatic Case Study)
Future Innovative Design in Virgin Galatic Case Study. https://studentshare.org/miscellaneous/1530871-future-innovative-design-in-virgin-galatic.
“Future Innovative Design in Virgin Galatic Case Study”, n.d. https://studentshare.org/miscellaneous/1530871-future-innovative-design-in-virgin-galatic.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Future Innovative Design in Virgin Galatic

Virgin Atlantic

Also, deregulation has resulted in a multitude of other airlines whom are able to provide low fares. That said, their strengths, which includes providing luxuries such as Samsung Galaxy tablets and high speed Wi-Fi, plus extra creature comforts such as flat bed and comfortable chairs, in addition to other value-added services, such as express security check-in for business customers. However, for the future, Virgin should continue to invest in higher end luxuries, and continue to keep their fleets small, and this is the best way to compete in any market. The Value Chain The value chain is one of the ways that the Virgin Airlines will be strategically examined. Porter (1985) described how firms can be broken down by their activiti...
14 Pages(3500 words)Essay

Virgin Galactic

... Galactic. com, 2012, par. 3). Virgin Galactic reviewed many spacecraft concepts before networking with Scaled Composites. Scaled Composites was founded by famed designer and builder of experimental aircraft Burt Rutan (Leonard, 2005). Virgin Galactic’s spacecraft and launch vehicles were designed with simplicity and redundancy in mind. A complex system has an increased chance of failure; therefore simplification and risk reduction pay a pivotal role in their design. Scaled Composites has an exceptional safety record and is responsible for some of the most innovative experimental aircraft in the world. September 27, 2004, Branson announced that Virgin Galactic would finance the design and construction of a fleet of commercial spacecraft...
12 Pages(3000 words)Research Paper

Innovative Design Protection Act (IDPA) of 2012

...? Legal Context of Fashion & Design Industry: IDPA of Legal Context of Fashion & Design Industry: IDPA of The InnovativeDesign Protection Act (IDPA) of 2012 is the new version of the protection bill developed for fashion design. The bill, which was reintroduced into Congress by Senator Chuck Schumer of New York, was initially proposed in the year 2006. A number of modifications were introduced in the 2012 version of the legislation. Firstly, the new version consists of a short title; Innovative Design Protection Act (IDPA), which replaces the rather mouthful Innovative Design Protection and Piracy Prevention Act (IDPPPA). Additionally, the new version makes provisions that require detailed written notices to be issued to suspected...
6 Pages(1500 words)Essay

Innovative Culture and Innovative Competencies

... competitive advantage (von Hippel, 1988). In line with the rapid changes in technology and the high-tech competition, it is quite in order to out-source other capabilities to maintain relevance of the in-house competencies. In fact, all alliance-type partnerships right from those of customers, suppliers, to those of the competitors are not only key sources of innovations but helps a great deal in reducing costs as well as risks exposure through economies of scale among other benefits associated with product design and development (Lawson & Samson, 2001). Just to mention, some of the difficult to imitate resources that alliances help in getting access to through widened opportunities span from exclusive control of information, raw materials...
8 Pages(2000 words)Assignment

Lean Operations (Future State Design)

...? CELL DESIGN AND FUTURE MAP by and number School and and submitted Cell Design and Future State Map Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Background 3 Current Task 6 Present Situation 8 The Current Scenario 8 Areas of Concern 10 Improvement Objectives 11 New Approach 14 Cellular Manufacturing 14 Standard Operation - Frame Cell 19 Standard Operation - Covers Cell 20 Standard Operation - Passenger Seat Cell 21 Standard Operations - Driver Seat Assembly 22 Nagare Chart 24 Implementation Plan 26 Value Stream Mapping 27 Conclusion 28 Appendix A 31 Executive Summary This document is a proposal of recommendations for the Board of Directors of the company Crockwood Seat Suppliers. It is written by the incumbent...
20 Pages(5000 words)Essay

Virgin Group

... and in the process the group made handsome profits. Surprising everyone and shocking the giant commercial airlines, Branson pioneered the revolution in air travel when he set up the Virgin Atlantic Airways, a quality air travel alternative across the Atlantic, at highly competitive prices! The same spirit of youthful adventure and innovative thinking made Virgin a brand to recon with in a variety of Virgin 2 consumer products across the globe. From his interview to the Forbes magazine (Feb. 1, 1997) one gets a glimpse of Branson’s philosophy on business diversification, “…And it is so great being in so many different businesses. That is the fun of it.” He thoroughly enjoyed doing what he did – with the enthusiasm...
4 Pages(1000 words)Essay

Virgin Holidays

In addition to this the company has an established ski programme, known as the Virgin Snow and also Taste of Adventure product range. New destinations were also added in the year 2007 which basically consists of Malaysia and also Mauritius. In 2008 Virgin Holidays acquired the assets and also the brand name of the Travel City Direct from the XL Leisure Group, which was collapsed in the year 2009. The Travel City website has now been re launched along with a Virgin Holidays style design and layout. Since its creation the Virgin Holidays has gone from the strength to strength. The company thus now offers an extensive selection of the holidays to mainland USA, Florida, Canada, Caribbean and also to South Africa. In addition to this a...
16 Pages(4000 words)Essay

Innovative Organisations

Its global business far outstretches total sales, leading by about 74% of the total Topcon sales, as per the 2008 fiscal year annual report. Topcon produces many No. 1 products in the international market in the line of Positioning business, Eye Care business and Finetech business.
Electronic Total Station in the Positioning business segment is holding the largest share in the global market for providing functionality and performance; it is cost-effective and has product range. The company’s major competitive strategy, according to the company President, Takashi Yokokura, is providing the No. 1 products worldwide quicker than its competitor companies. It has followed “TM-1” (Time to Market No. 1) business functions to minimise...
10 Pages(2500 words)Essay

Virgin mobile

This assignment entails analyzing the macro-environment of Virgin Mobile UK to come up with the issues affecting its strategic decisions.
Political Factors: the financial performance of a country is adversely affected by the corporate tax rate. In the period between 1999 and 2007, the UK’S corporate tax rate was 30%, much higher than that recorded between 2008 and the present. (Trading Economics, 2014). This resulted into depletion of the profit margin of virgin mobile between 1997 to 2007 despite the company trying its best to remain profitable.
The company targeted prepay customers who were within the age group of 18-35 years. It gained mobile phone subsidies that allocated them a payback of three months as opposed to a...
10 Pages(2500 words)Essay

Lean Design ERP Solution in Management

It is proposed that the company should implement a Lean Design and for this, it should select for suitable Enterprise Resource Planning (ERP) software from an experienced vendor.

The Project Management Teas has recommended Lean Design because it offers scope for reducing inventories and introducing ways and means to improve productivity by planning the optimal use of resources. By elimination of all activities that do not add value and/or are safety nets, maximum use of scarce resources like capacity, manpower and capital becomes achievable. It also results in value addition for the customer, improved bottom line and enhanced productivity of employees.

This is the ultimate objective of Lean Design. This is a...
10 Pages(2500 words)Term Paper

Cross-cultural Design Issues

This section aims to address the specific aspects and elements, which are needed when analysing websites; in order to be able to understand to what extent the designs exhibit variations that relate to cultural differences.
In the second part, a framework of Hofstedes analysis is applied to Astra Company. It aims to analyse the cultural content of the web sites at perceptual and behavioural levels. This framework introduces different dimensions of culture, and the affects these may have in user- interface designs.
Astra Web Design Company was establish by an extremely motivated group of marketing managers, software designers in addition to developers in 2001. The company is situated in the USA by means of other offices mutu...
11 Pages(2750 words)Essay

The Future of Education

Traditional methods of learning will slowly have major competition with the more advanced proprietary colleges. When this starts all older educational institutions will start to follow suit to compete with the advancement. This is when the educational system will really start to change from a teaching setup to a learning setup wherein the students will have the choice and control of choosing with whom they learn. Multimedia versions of the subject matter will be the course of the day replacing the traditional learning methods.
As we are aware schools are slowly taking a back seat where education is concerned and virtual classes are being preferred. This is unfortunate as it completely cuts out human interaction in the name of...
12 Pages(3000 words)Assignment

Women in American Politics: Past and Future Challenges

The official political role of women in the colonial period was not definite at all. Political rights were founded profoundly on ascribed status such as birthrights and on achieved status such as property. Religion also contributed in determining who could and could not play a part in politics. There was no steady and widespread difficulty in the participation of women in political life, yet only a small number of women voted in England and North American colonies, and hardly any women participated in politics to the degree of putting into effect political influence (ibid). In reality, the minority had any public office at all in England, and no women can be recognized as holding elective political office in the colonies.
It...
19 Pages(4750 words)Research Proposal

Future Digital Design Process

As we shape up the interface between the designer and the virtual environment we are naturally going to produce a greater and far better outcome.
It will enable the end-user to be more creative and experimental and explore possibilities that were previously tedious or impossible. The design possibilities of virtuality will enhance the outlook of environments.
Now we can also term it according to the duration it can last. For any new thing, the duration is 10-30 years. If it lasts for 10 it would be popular as a tool another 10 and it would very well be a theory and if it survives all 30 years it will soon be defined as a revolution.
It was the end of the 20th century and the beginning of the 21st century that saw th...
21 Pages(5250 words)Assignment

Death Penalty: Does it Serve as a Deterrent to Future Crime

Animal instincts are directed towards self-preservation and it is the law of nature that a stronger and healthier individual has more chances of living than his weaker counterpart. The survival of the fittest has now been established as a ground reality according to Darwinian philosophy. If we eliminate our civilized thought process, it emerges as a stark reality that we would not desist from attacking another living person or animal when we are overcome by the basic needs of food, shelter, and clothing. In times of natural disasters like earthquakes, wars and floods, and manmade disasters like war, it is not uncommon to witness ravaged populations shedding the façade of civilization and resorting to violence in order to fu...
9 Pages(2250 words)Case Study

A Hydrograph of River Cynon and Design of an Open Channel

...Storm Drainage Design Project: A Hydrograph Analysis of River Cynon and Design of an Open Channel 0 Introduction River Cynon is geographically located in South Wales and stretches from Hirwaun to Abercynon as a major tributary of the River Taf. The river has a catchment area of 160 square kilometers. Rainfall and river stage is monitored at Station 57004 at Abercynon operated by the Environment Agency in Wales. The station is a Flat V weir, which serves as a velocity-area station for high flows. Gauging history revealed that this station is over-topped by extreme floods and receives effluent discharges from industrial areas within the catchment. The station is located at elevation 81.2 m (Centre for Ecology and Hydrology [CEH], 2005...
9 Pages(2250 words)Report

Syllabus Design for Learners of English as a Second Language

The translation and transmutation of syllabuses into the teaching procedures are generally recognized by the established conceptions of the second language learning methodologies, predominant amongst them are the Grammar Translation Method and Audiolingual Method. These notions in addition to the emergent concepts aiding to the structuring of the syllabus and curriculum for English as the Second Language are critically discussed in detail in this literary essay.

English being globally considered and established as the ‘lingua franca’ whether in terms of international communications or technological interrelations, hence English as the second language is extensively popularized and most sought after language...
7 Pages(1750 words)Research Paper

Freuds The Future of an Illusion

There is a need, however, to prove or disprove Freud’s contention against religion because to perpetuate that ‘illusion’ blindly without ascertaining its truth or falsity is living in hope under a lie. Fortunately, psychologists and historians, contemporary to and subsequent to Freud, had offered proofs and arguments against Freud’s sweeping generalization of religion pointing to its unsoundness and perhaps, falsity.

In his book The Future of an Illusion, Sigmund Freud referred to religion as an illusion. Illusion, according to him, is fundamentally underpinned by human wishes as opposed to an error being essentially a consequence of mistake (213). Religion is an illusion because it is founded up...
7 Pages(1750 words)Book Report/Review

User-Friendly Website Design and Programming

The ability to have the correct design and program as well as the options for user-friendly sites will not only affect the use of the site but will also make a difference in how the company or individual site is represented. Examining the different components of the designing and programming will make a difference in how the users are able to work with different sites.
The common use of websites to find information and businesses has also led to preferences that users have for web sites. Programmers need to keep the idea of what users recommend with websites first. This will make a difference in their desire to navigate through a site and to move through the various pages that send the required information about a business or...
9 Pages(2250 words)Lab Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Future Innovative Design in Virgin Galatic for FREE!

Contact Us