Future Innovative Design in Virgin Galactic - Case Study Example

The idea is different and can create hype and high market demand as it has got all the potential to succeed. Therefore managers are continuously looking for newer ways to raise their innovation and efforts towards the development of new ideas and their implementation (About Virgin, 2010). Virgin has been associated with change and innovative ideas, during this era of design and innovation manufacturers are experimenting with technology and introducing new services, and creating opportunities for themselves. It has one of the most successful space tourism groups in the industry and also the first one of its kind. Virgin is a large group therefore this organization has got access to more funds and tools to research and therefore they can come up with great creativity. They are trying to explore the satellite business through their efforts of launching satellite-based services and science missions along with the idea of passenger flights which is expected to come as a successful venture in the space industry (Aaker, 2008).

The world has become a place of complexity and unpredictability therefore businesses need to be very careful and to sustain the competition, they constantly need to update themselves and cope with the changing needs and wants of the consumers. Therefore design has become an excellent tool to create a sustainable competitive advantage in the industry. Due to the importance of this subject and its relevance in the business setup and functioning various researches and studies have been done.

Design - Inspired In. e on the need for firms in the UK to incorporate design in their work to differentiate themselves from other nations and other organizations and compete on factors other than price, this is called the differentiation strategy. Designing is a creative experience altogether where one has to think out of the box. There are companies all around the globe that have a long history of success and innovative designs such as Apple which is the king of innovation in the industry, then there is Toyota Motor Corp which has constantly shown evidence of efficiency in manufacturing while Procter & Gamble has adopted an open house innovative strategy.

Virgin got strong backing on the decision on using the UK as a base for its launch plan. Currently, the contribution of the UK space industry towards their economy is 6.5 billion pounds and it is employing around 68000 employees which is significantly a large figure. The economy is hoping to achieve success in this sector shortly and a 5% growth rate each year by 2020 which will help the space industry to come out of its recession it is said that the space industry is probably one of the success stories of the UK currently.

Therefore knowing the potential in the industry Virgin Galactic has portrayed itself as an example of excellence in ideas, modernization, and development (Bennett & Craun, 2008). The company wants to give its consumers a memorable experience along with safety which is an integral part of the entire manufacturing at the same time.