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Change in Management and Leadership Style - Essay Example

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Virgin Atlantic: Leadership and Management Introduction Virgin Atlantic is an airways that was founded in 1984 by Sir Richard Branson. It is currently headquartered in Crawley, West Sussex, England, near London Gatwick Airport. The airline implements Airbus and Boeing wide-body aircraft, and implements no short-haul services…
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Change in Management and Leadership Style
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"Change in Management and Leadership Style"

Download file to see previous pages This essay examines the leadership and management structures within the company’s human resource approach to the establishment of Virgin Galactic business venture. Leadership and Management The main human resource related issue within the Virgin Atlantic structure is the company’s approach to the Galactic Project. The Galactic Project is the company’s mission to establish commercial trips to suborbital space stations. The mission began in 2004 and has been in development since this period. The spacecraft flights are intended to be robust and affordable to the extent that they can take passengers in a relatively affordable way ($200,000 per passenger). The space flight will overlap the Earth’s atmosphere in a suborbital way flight. Passengers will experience a brief period of weightlessness – 6 minutes – where passengers will be able to detach themselves from their seats. In considering the key business challenges within this organizational program, it’s clear that there are a wide variety of leadership and management elements that must be considered. While a comprehensive articulation of these elements would require an analysis as large scale as Sir Richard Branson’s space flight operation, this report functions to consider the issue from an overarching perspective. Within this context of understanding, the first major consideration is the Virgin Galactic overriding business structure. In examining this element, the Burke Litwin model of organizational change is implemented in gaining a greater management understanding. In terms of the Burke Litwin model, there are twelve major organizational areas of consideration, with management structure being an important area of concern (Burke 2011). The Virgin Galactic management structure is currently noted as consisting of CEO and President George Whitesides, Stephen Attenborough as the Commercial Director, and Jonathan Firth as the Director of Operations & Projects (‘Our Team’ 2010). Another prominent aspect of the Burke Litwin model is the investigation into organizational culture. In terms of organizational culture Virgin Atlantic has gained a reputation for both innovation and efficiency. In addition to these elements, perhaps because of its flamboyant president, the company has also gained a reputation for sensationalism (Manning 2011). While such an organizational culture creates a progressive and creative atmosphere, for the implementation of large-scale experimental practices one can argue that such a practice is detrimental to company success. The Burke Litwin model also considers the nature of the external environment. In these regards, this specific business challenge faces competition from a number of competing space airliners. There is also concern over increased government regulations. Another major business analysis model is the McKinsey 7S Framework. This framework considers the interaction of seven components to, “Improve the performance of a company” and “Determine how best to implement a proposed strategy”. Within the context of this analytic tool are the hard elements of ‘strategy, structure, and systems’. Currently, the business venture’s organizational structure functions within the Virgin empire, yet involves a partnership with aerospace designing firm Scales Composites. Similarly, CEO and President ...Download file to see next pagesRead More
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The topic of "Change in Management and Leadership Style" is quite popular among the assignments in university. Still, this text opens a brand new perspective of seeing the problem. I’ll use the manner for my own essay.
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