Nobody downloaded yet

Virgin Group Company - Essay Example

Comments (0) Cite this document
Business Analysis: Virgin Galactic – A Virgin Group Company BY YOU YOUR SCHOOL INFO HERE DATE HERE Business Analysis: Virgin Galactic – A Virgin Group Company 1. Introduction The Virgin Group is a British-based, multinational conglomerate maintaining market presence in a variety of industries, including travel, hospitality, music, telephony and entertainment…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Virgin Group Company
Read TextPreview

Extract of sample
"Virgin Group Company"

Download file to see previous pages The Virgin Group is considered to be one of the world’s Superbrands, receiving regular industry-generated rewards and accolades for establishment of a successful business model built on effective marketing promotion. Maintaining presence in the United States, the United Kingdom and Australia, this multi-national organization maintains significant brand recall and recognition worldwide that gives it many new market entry advantages for foreign direct investment. A Virgin Group Company, Virgin Galactic, was founded in 2004 under the premise of providing space tourism to consumers whilst also advancing aerospace knowledge through a business model that supports space-based research. Virgin Galactic is currently working under a multitude of partnerships with reputable agencies such as NASA to develop space-faring tourism vehicles slotted for launch in 2013. The company’s founder, Sir Richard Branson, is currently doling out millions of Pounds to license Virgin Galactic products and services, attempting market entry in the United States for this revolutionary and innovative brand supported by Virgin Group superbrand status. This report highlights the impact of globalisation in this new market, the competitive advantages gained through this new business model, and provides a critical evaluation of market entry strategy developed by Virgin Group and Richard Branson. 2. The dynamics of Virgin Galactic Virgin Galactic is still in the development and construction phases in the space tourism industry. In 2009, Virgin Group contracted with Aabar Investments PJSC in the United Arab Emirates in which the company agreed to invest $280 million USD to assist in developing the space tourism industry (Space News 2009). Aabar Investments took a 32 percent ownership in Virgin Galactic, making them one of the largest venture capitalists supporting the Virgin brand. NASA, an American space organisation, also invested over 1.5 billion dollars to rent lab space in suborbital vessels and for contract to resupply the International Space Station upon launch of Virgin Galactic’s service (Del Castillo 2012). The space tourism industry is an untapped market, an innovation from conception to actual impending launch. To facilitate all of the operational components necessary to achieve a viable space tourism business model, Virgin Galactic must invest considerable capital resources. This involves establishing a cost effective and efficient supply chain consisting of multiple vendors in multiple industries (e.g. technology, metallurgy, software support systems, etc.). Virgin Galactic is currently developing an entire fleet of space tourism vehicles, each vessel maintaining its own focus for research and development as well as consumer-centric tourism services. The United States represented the most viable market for entry due to the ease of distribution supported by a vast and well-developed distribution infrastructure in the country and the consumer interest in space tourism as a potential lifestyle enhancement. To achieve the return on investment required on preliminary capital expenditures in the billions of dollars, Virgin Galactic had to identify a target market that would provide the best opportunity for revenue production upon launch of the tourism model. Figure 1: Ghemawat + AAA strategic framework applicable to Virgin Galactic Source: Ning, L. (2012). The most important ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Virgin Group Company Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Virgin Group Company Essay Example | Topics and Well Written Essays - 2750 words. Retrieved from
(Virgin Group Company Essay Example | Topics and Well Written Essays - 2750 Words)
Virgin Group Company Essay Example | Topics and Well Written Essays - 2750 Words.
“Virgin Group Company Essay Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Corporate and Global Strategy Virgin Group
Current paper focuses on the importance of leadership as a key element of the organizational strategy. Reference is made to a particular company: the Virgin Group. The above organization is based in London and it is characterized as an example of the potential effects of leadership on business success.
14 Pages(3500 words)Essay
Corporate Strategy Analysis: Virgin Group
Sir Richard Branson founded the group back in 1970 operating as a small company that dealt in keeping the records of Mail-Orders. Through his innovation and creativity the company has witnesses a massive growth in the entrepreneurial arenas. Virgin Group has ventured in a variety of businesses in various sectors such as holidays, health and wellness, mobile telephony, music, and leisure.
14 Pages(3500 words)Essay
Marking Plan for Virgin Group Ltd
In order to align the activities with strategies, it is essential that the organization plans for its short and long term goals in a sophisticated manner. This paper will formulate a marketing plan for the Virgin Group Ltd. It undertakes to conduct the audit of the micro and macro environment of the company.
12 Pages(3000 words)Essay
Sir Richard Bramson and the Virgin Group of Companies
Section 1 Introduction The manager and owner of the Virgin Group of companies, Sir Richard Branson belongs to the group of the most successful entrepreneurs in the business world. According to Carmichael (2006), the entrepreneur (Branson) is the owner of one of the most recognisable brands globally that is valued at an estimated fortune of $3.2 billion.
10 Pages(2500 words)Essay
Virgin Group
Its commitments concentrate on modern technology, providing excellent customer service, diversification in customer choices and hygiene (Branson, 2012). The group has been leading the airline business by being efficient and effective in the maximization of business opportunities, responding to customer queries and feedback as a priority.
6 Pages(1500 words)Lab Report
Sir Richard Branson, Chairman, Virgin Group, Ltd
Branson, the Chairman of Virgin Group Limited employs unique management and leadership styles in order to achieve successful organizational goals. This has enabled him to turn the company into a multibillion-dollar multinational company and one of the most recognizable brands across the globe.
6 Pages(1500 words)Essay
Business Case Analysis for Virgin Group
As evidenced by various real world examples, firms often adopt to threats and opportunities in their respective surroundings by modifying their strategies. This can include introduction of new products, conquering new markets, revamping the value chain, coming up with a new pricing strategy and others.
10 Pages(2500 words)Essay
Virgin Group
For a businessman, the market place is a playground with innumerable possibilities to put his wits on line and reap the results good, bad or indifferent. No wonder, the management books are full of sporting terms like targets, goals, team spirit, etc.
4 Pages(1000 words)Essay
Human Resource Internal Branding Project Virgin Group
The Company was incorporated in the year 1989 where it was classified as a Holding Company. However, research indicates that the operations of the Company in
4 Pages(1000 words)Essay
Effective Leadership in Virgin Group Company
As the paper, Effective Leadership in Virgin Group Company highlights that the results shown by the performance of employees will put a reflection on the efficiency of the leadership in that organization. The measurement is different from other programs because it solely depends on the performance of juniors in that organization.
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Virgin Group Company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us