Nobody downloaded yet

Marketing communications presentation of apple - Essay Example

Comments (0) Cite this document
Summary
The changing world has then placed much emphasis on the importance of communication for effective marketing. All types of communication are involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Marketing communications presentation of apple
Read TextPreview

Extract of sample "Marketing communications presentation of apple"

Download file to see previous pages Organizations that capitalize on customers' active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979; Reichheld & Sasser, 1990).
Channel communications works in a two-way system wherein information transfers to the user and bounces all the way back to the producer (Goldberg & McCalley, 1992). In other words, marketing communications works like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. In this light, the electronic transformation of the services offered by Apple agency will result to better and more efficient and effective customer service system to the clientele. Moreover, the functionality of the online portal for the marketing and advertising needs of the agency will most possibly result to increase customer reach, satisfaction level and return of investment. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing communications presentation of apple Essay”, n.d.)
Marketing communications presentation of apple Essay. Retrieved from https://studentshare.org/miscellaneous/1530785-marketing-communications-presentation-of-apple
(Marketing Communications Presentation of Apple Essay)
Marketing Communications Presentation of Apple Essay. https://studentshare.org/miscellaneous/1530785-marketing-communications-presentation-of-apple.
“Marketing Communications Presentation of Apple Essay”, n.d. https://studentshare.org/miscellaneous/1530785-marketing-communications-presentation-of-apple.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing communications presentation of apple

Integrated Marketing Communications in Apple Inc

..., 2008:71-74). This report shone light on another integrated market communications concept referred to as the internal marketing. This philosophy promotes the firm and its policies to employees since they are the internal customers of the firm. In summary, the concept of integrated marketing communications provides organizations with a holistic approach to promote buying and selling of its products in the today’s digital economy. Clearly, evolution of these concepts presented a platform whereby Apple and other organization are able to promote their products that in turn help achieve success. Promotional mix is an...
5 Pages(1250 words)Essay

Marketing Communications

... to the case of using the painted billboard. Advertising is a very important issue in any business and for this reason it should be done in the best way possible. In some cases it is advisable for a firm to invest more in advertising when it is recognized that the returns that will come as a result of this advertising are high. References Bird, Steve (2004), Marketing Communications. Juta and Company Limited.... ? Advertising In any business the issue of advertising always comes into focus when it comes to examining just how the target market will be reached or made aware of the products or services that are on offer. In order for this to be realized there has to be a rigorous campaign strategy that will see to it that the...
2 Pages(500 words)Essay

Marketing Communications Plan and Presentation

...? Presented by (Your school) T-C-B and I-D-U Positioning exercise T-C-B model analysis T-C-B positioning model was designed by Rossiter and Bellman in 2005. The acronym stands for Target customers of the product, Category of needs that the product satisfies and the Benefits offered by the product (Butterfield, 1997). Target Apple’s ipad is targeted to all users of computer tablets. Apple’s Ipad is currently the market leader in the computer tablets industry. Of recent past, Ipad has received a severe competition from Samsung’s galaxy which is a bit cheaper than Ipad. Samsung are targeting low income category but Ipad still remains the market leader due to...
5 Pages(1250 words)Essay

Marketing communications

...Marketing Communications Introduction Marketing and promoting products have existed since times immemorial with the early marketers broadcasted theirmessages on the streets to sell livestock. Since then these concepts have taken a complete radical change with current marketers aim to broadcast their message to the mass market. Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper,...
12 Pages(3000 words)Essay

Finance Presentation for Apple

...Running Head: FINANCE PRESENTATION Finance Presentation for a Public Company (Apple) of Proponent of Abstract This paper is intended to determine the prospects of investing in a publicly listed company like Apple Inc. The process presented here includes a thorough description of the company's business model, the industry and competition while the recommendation was based on in-depth financial analysis and valuation of the company's share. The suggested course of action was also benchmarked with prevailing recommendations. I. THE COMPANY 1. Company Profile - Apple Inc. is a company engaged in the design, manufacturing...
26 Pages(6500 words)Essay

MARKETING COMMUNICATIONS: International Marketing Communications

...billion plus population. The company retails under four types of outlets which are designed to meet the needs of different socio-economic class of the societies in the various countries: hypermarkets; supermarkets; hard discounts; and convenience stores. We would be looking into the marketing strategies and communication techniques that must be used while entering into the Indian market (www.carrefour.com). (176) Recommendations and justification concerning standardisation/ localization of approach to marketing Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the...
6 Pages(1500 words)Essay

MARKETING COMMUNICATIONS

...CORE SECTION- MARKETING COMMUNICATIONS PORTFOLIO To- Marketing Manager McDonalds Restaurant Ltd From- Assistant Manager McDonalds Restaurant Ltd Subject- Marketing Communications Portfolio Date – 6/05/2009 1) EVALUATION OF THE CURRENT USE OF MARKETING COMMUNICATIONS TO REACH END USERS Marketing Communications is a management process through which an organisation enters into a dialogue with its various audiences. To accomplish this, the organisation develops, presents and evaluates a series of messages to identified stakeholder groups. The objective of the process is to...
24 Pages(6000 words)Essay

Marketing Communications

...of communication through commercials. The main concept was to grab attention by using creativity in advertisements, such as humour or entertainment. By the 1980s, the concept of advertising reached almost every business with the understanding that the formula would help others to beat their competition while communicating specific messages to consumers (Fox, 31). These changes showed that throughout time, advertising for businesses determined the success or failure of the company and also mattered with what was done in the corporation. The concept of advertising that formed through the history of marketing has currently reached new formulas and expectations that lead to a business’s...
14 Pages(3500 words)Essay

Marketing communications

...and expensive products have dull colored packaging. Symbols, ‘one liners’ also printed on the package can stimulate brand identity and a feeling of association with the brand. Point-of- Sale and merchandising also is an effective communication tool. Salespeople can interact with prospective buyer about the benefits of buying the particular product, and its advantages. Salespeople thus if present at the point of sale (shops), also guide the prospective buyer into buying a product. Merchandising means displaying the product in a way that it appeals and entices the consumer into purchasing the product. Hence it can be deduced that merchandising communicates with the consumer’s perception...
10 Pages(2500 words)Essay

Marketing communications

...MARKETING COMMUNICATIONS By: + Table of contents Executive Summary 3 Introduction 4 Literature Review 4 Smartphone market environment review: 6 Company strategies......................................................................................................,...................7 Target audience 8 Media selection 9 Brand Positioning Recommendations…………………………………………..……………………………………10 Summary……………………………………………………….…………………………..…….13 Executive summary The rate at which people in UK are acquiring and using Smartphones was analyzed in comparison to Apple’s current state. Again, the power of Integrated Marketing Communications was analysed. The problem this report seeks to solve is Apple’s seemingly dominance in the market... in...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing communications presentation of apple for FREE!

Contact Us