Crispin Porter+ Bogusky - Case Study Example

If the client does not give access to every section- it usually turns down the offer. There are few traditional limitations were observed between the Crispin and the Burger Kind in 2004. The partner's pitched a plan for turning the packaging and tray liners into ad vehicles and changing the doors and parking lot signs before they ever pitched an ad idea. Then at MINI, and now VW, the agency has been creating a line of innovative gear for owners. For a brewing company Molson, they asked to spend $1 million retooling its bottling plant just for putting labels on bottles for Crispin just for using it as the canvas for advertising along with some funny pick up lines.

One recent decision that could potentially threaten the company is of moving creative chief Bogusky, Keller, also 70 other staff to Boulder, Colo., in the year 2008. So with many key creative staffers 2,000 miles away, the agency's ecosystem could loosen a bit. It gained popularity by working with major companies like BMW MINI and Truth in 1990 and 2000. The company used the best Virtual marketing techniques, as used for Burger King's subservient chicken campaign (check this website- www.subservientchicken.com). It is also a member of MDC Partners (MDCA) which s a provider of marketing communications services to customers worldwide.

In November 2007, MDC is raising its share from 49 percent to 77 percent. As it is one of the largest Advertising Company it has more than 650 employees which is one of the strengths of this company. They are able to provide innovative and creative advertising which makes them stand out in the advertising world. They have a diversified list of clients which makes them globally very popular. In 2006 the Crispin Porter & Bogusky got introduced in the UK for the first time with Burger King. Weaknesses:The company is known for its creativity and has become renowned worldwide and in America for its best work.

But still, the power lies with the client. Furthermore, the ideas which the company comes up can be easily publicly traded in the market. OpportunitiesIf the company's clients are ready to put their accounts up for reviewing regularly, it can be known as one of the opportunities undoubtedly. The employees who are committed to their work and spend all their time to come up with the most creative and flawless idea for an ad- it surely is an opportunity for the company to flourish. Which makes everyone feel that they need advertising.

ThreatsThe world of advertising has now become highly saturated; there are trillions of companies to choose from. The threat of losing clients is always hanging over every company as well as this company too. If the Client asks the company to generate the idea for the product or service and then they say 'we didn't like the idea'; so there is also a possibility that they can steal the ideas and make the ad on their own. The new agencies are always a threat as they may try to copy the style of Crispin Porter+ Bogusky.

Recommendations:Try to attract more clients and maintain the brand equity of Crispin Porter+ Bogusky maintain.