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Strategic Issues and Solutions - Assignment Example

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Summary
Alex Bogusky is the person who has built Crispin Porter+ Bogusky the leading advertising agency in United States of America. Bogusky is renowned for pushing his clientele on the top. Crispin's the co producer is not producing the good work but his miracle is to create new clientele for the brand.
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Strategic Issues and Solutions
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Download file to see previous pages If the client does not give access to every section- it usually turns down the offer.
There are few traditional limitation were observed between the Crispin and the Burger Kind in 2004. The partner's pitched a plan for turning the packaging and tray liners into ad vehicles and changing the doors and parking lot signs before they ever pitched an ad idea.
Then at MINI, and now VW, the agency has been creating a line of innovative gear for owners. For a brewing company Molson, they asked to spend $1 million retooling its bottling plant just for putting labels on bottles for Crispin just for using it as canvas for advertising along with some funny pickup lines.
One recent decision that could potentially threat the company is of moving creative chief Bogusky, Keller, also 70 other staff to Boulder, Colo., in year 2008. So with many key creative staffers 2,000 miles away, the agency's ecosystem could loosen a bit.
It gained popularity by working with major companies like BMW MINI and Truth in 1990 and 2000. The company used best Virtual marketing techniques, as used for Burger King's subservient chicken campaign (check this website- www.subservientchicken.com).It is also a member of MDC Partners (MDCA) which s a provider of marketing communications services to customers worldwide. In November 2007, MDC is raising its share from 49 per cent to 77 per cent.
As it is one of the largest Advertising Company it has more than 650 employees which is one of the strength of this company. They are able to provide with innovative and creative advertising which makes them stand out in the advertising world. They have a diversify list of clients which makes them globally very popular. In 2006 the Crispin Porter & Bogusky got introduced in UK for the first time with Burger King.
Weaknesses:
The company is known for its creativity and has become renowned worldwide and in America for its best work. But still the power lies with the client. Furthermore, the ideas which the company comes up can be easily publicly traded in the market.
Opportunities
If company's clients are ready to put their accounts up for reviewing regularly, it can be known as one of the opportunity undoubtedly. The employees who are committed to their work and spend all their time to come up with the most creative and flawless idea for an ad- it surely is an opportunity for the company to flourish. Which makes everyone feels that they need advertising.
Threats
The world of advertising has now become highly saturated; there are trillions of companies to choose from. The threat of loosing clients is always hanging over every company as well as this company too. If Client ask the company to generate idea for the product or service and than they say 'we didn't like the idea'; so there is also a possibility that they can steal the ideas and make the ad on their own. The new agencies are always a threat as may try to copy the style of Crispin Porter+ Bogusky.
Recommendations:
Try to attract more clients and maintain the brand equity of Crispin Porter+ Bogusky maintain. Try to come up with nice strategic contracts which effectively lock new and existing clients with ...Download file to see next pagesRead More
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