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Hamburger Fast Food Chain - Essay Example

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The essay "Hamburger Fast Food Chain" states that Burger King is the most famous Hamburger fast food chain having a headquarter in Miami-Dade County, Florida, United State. Burger king is mostly abbreviated as BK. The company started in 1953 with a different name known as Insta Burger King…
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In 2010, 3G Capital of Brazil had a majority stake in BK in a deal consisted of $3.26 billion (USD). New owners reconstructed that company for its prosperity.
According to the report in 2011, Burger King spread its 12,400 franchises in 73 countries, in which, 66 percent are in the United States and 90 percent are privately owned and operated. In 1954, the menu of Burger King consisted of French fries, sodas and milk shakes. In 1957 Whopper was also added to Burger King Menu and after that, it has become a signature product of Burger King. From 2002 to 2010, Burger King targeted 18-34 males and for this purpose, they had used products having unhealthy fats for attracting customers. This tactic of attracting a customer through unhealthy food was unsuccessful and had a negative effect on its earning. In 2011, the company moved on from the male-oriented food products in the new healthy products.
In 1970, it was the golden age of advertising of Burger King but in 1980 company had lost its focus on advertising, a chain of less successful ads and campaigns were created by various agencies but there was very little advantage of this campaign. Due to this, burger king hired Crispin Porter + Bogusky (CP+B) agency for making ads and campaigns for Burger King. (CP+B) made a great name of Burger king through its revolutionary commercials. Read More
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