FIVE A DAY CAMPAIGN - Essay Example

174). Improper nutrition owing to bad eating habits also leads to health problems and illness (Kum 2.1). Moreover, lack of exercises and untimely eating habits can also contribute serious illness and health problems. It has been proved by scientific studies that lack of exercise is the root cause for all chronic diseases (Radley 1993, p.125). Apart from the individual attention to health and illness, government in all countries also does take care of the health of its populace. A large amount of money is allocated every year for health care and preservation by government in all countries as a primary commitment.

In the United Kingdom, a series of reforms have been introduced in the middle of 1980s that emphasized the importance of management in the National Health Service (NHS) and reiterated the power of professional managers and prior studies have found that health care system in the country is relatively strong (Jost 2003p.220). The Department of Health and NHS have a challenging role creating and preserving a balanced health care system in the country. They have been successful in their efforts to improve the health of the population by innovative methods and reforms in the health care system.

One of such initiative is the introduction of five a day (5-A- Day) campaign in the country to support and encourage the populace to have a healthy life and enjoyment. The program initiates the people to take at least 5 portions of vegetables or fruits a day per person to maintain health and lead a happy life. At this juncture, a research study is undertaken to explore the role of the campaign in the health care system of the country. Basically, the study aims at describing the system and its popularity among the people in the country.

The study also undertakes to throw lights on the impact of the campaign to reduce diseases such as cancer and stroke. The researcher takes a survey approach for exploring these aspects by approaching focused group who are involved in the campaign in one way or the other. Objectives of the StudyThe main objective of the study to the role of five a day campaign in the health care system in the United Kingdom and study the impact of the system on the health of its populace. Specifically, the study aims at the following objectives:1.

To describe the role of Five A Day Campaign in the health care system in the UK2. To understand the popularity of the system3. To explore how effective the system is to achieve reduction in diseases4. To help in further research in the areaResearch MethodologyEvery research study has a unique way of exploring a solution to its problem. This distinct steps or way of doing a particular research is known as research methodology. Research methodology for a study is unique and takes a fresh approach.

However, the approach and methodology of past studies done in the similar field may be taken as a basis. The present study is qualitative in nature as it deals with only non-economic/financial data for the purpose of analysis and interpretation. This study is basically a survey research, which collects both primary and secondary data. However, primary data constitute the main source of data by which majority of the analysis has been done. The data collected are edited and coded to ensure