Cross Cultural Communication - Essay Example

In seeking the relevance of English use in the international business environment, McKay (2003) proposed that English has achieved its status as the global lingua franca as an increasing number of individuals in the world believe it is of their advantage to acquire English as an additional language. Graddol (1999, 62) actually predicted that, "based solely on expected population changes, the number of people using English as their second language will grow from 235 million to around 462 million during the next 50 years.

" This staggering growth impacts on the use of English as the international business language. In order to address English language use and culture understanding in the business context, it is also necessary that the business organisations' side be properly assessed in what ways does culture and language have to be incorporated in the day-to-day operations. Mattock (2003) presented a need to examine the following in order to fully comprehend and develop ways to address organisational issues in the global context: Communications are ways and means to connect, be understood and eventually become acceptable within an organisation or locality in consideration of various languages, understanding of common language use, among others.

Likewise, when organisations already defined . Timing encompasses understanding of daily routines, concept of late and on time, proper situational clues and even days and months or years when executives must implement what they planCommunications are ways and means to connect, be understood and eventually become acceptable within an organisation or locality in consideration of various languages, understanding of common language use, among others.Likewise, when organisations already defined their goals and plans within the context of learning and incorporating national and organisational cultures, personality types, tactics and negotiation skills, as well as timing and communication, all these lead to the role of language use.

These basically comprise immersion and total commitment towards the host country of which culture and language play major roles in order to realise organisational goals.Likewise, other problems have been identified with regards to the international setting for business organisations. The recent decades global economic growth saw widespread changes and foreign investment so that business expatriates from Western developed countries like: USA, France, Germany, Australia and UK (Selmer, 2001) representing mostly multinational enterprises (MNEs) were assigned to overseas territories as other countries are closely consider their moves as their international companies aspire a foothold in many areas.

Asian, South American, African and formerly Russian countries have become a top expatriate destination by many western multinational enterprises as foreign direct investment (FDI) set to continue growth.This research besides noting the prevalence of English usage in pop culture that characterises