Nobody downloaded yet

Ad Appeal Analysis - Essay Example

Comments (0) Cite this document
Summary
Guess has been known for its sexy advertisements.The image below is lifted from Guess advertising website.It shows a couple who are wearing only jeans while having an intimate time.Obviously,this advertisement is using the appeal to sex…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Ad Appeal Analysis
Read TextPreview

Extract of sample "Ad Appeal Analysis"

Download file to see previous pages In this advertisement, Guess uses the appeal to sex because they want to create an impression that wearing their jeans is sexy. This appeal is also selected for this advertisement to give a clear idea their target markets are the adults. Wearing Guess can also be a symbol of sexy lifestyle. Guess makes jeans for male and female adults who want to feel sexy while wearing this brand of jeans. I think using this appeal can be effective only to those people who want to have sexy image. It can also be effective because it catches the attention of men and women. However, there are also some rational ones who might not find this advertisement convincing at all because the only benefit that they can see is the feeling of sexiness.Appeal to fear is commonly used by marketers in advertisements on health, hygiene, and home security. Usually, it communicates its message indirectly. Just like the advertisement below, it is about taking care of one's heart. It doesn't show the audience what really is happening with their hearts. Instead, it used a scary scene and a line that would make one think. By looking at the picture, I would say that the ad's target markets are those people busy with their work or others who are busy with satisfying their lifestyle that they forget to have their heart checked-up. Appeal to fear is used in this kind of ad because people are afraid to die. Since it is about health, this appeal could make its target segment act immediately. I think the use of appeal to fear is the most effective when it comes to this kind of messages. Heart problems are serious matters that are commonly taken for granted. This kind of ad will serve as a wake up call to the target market.


Top of Form
Humor

Pepsi always comes up with bright ideas on their advertisement. The image below is a very humorous advertisement of Pepsi. It shows that even the straw chooses what soda to sip. Pepsi uses the humor appeal to make retention in consumers' minds. If the audience will see this kind of advertisement, they will take a moment to laugh or smile about it. It just means that it got their attention and it can easily be remembered. This advertisement does not show any particular target segment. I think this kind of appeal is not quite effective. It can be remembered by the consumers but it does not mean that they are convinced to buy this product.




Rational
The image below is an advertisement of L'oreal that uses rational appeal. If you can take a closer look at the picture, you can read at the right side the enumerated benefits of using this product. One cannot get the message of this advertisement by just looking at the picture. You should take time to read the texts included in the advertisement. Hair issue is quite scientific. That is why rational appeal is used in this kind of advertisement. No one will believe the reliability of the product until they know the chemical ingredients of it. L'oreal used this kind of appeal to clearly tell the consumers what they can benefit from this product and to explain why this product will really work. The target segments of this advertisement are the women who want to have beautiful and healthy-looking hair. I think this advertisement is quite effective because it can tell the market what it really wants to say. It can also be effective in convincing people because of the benefits and scientific information laid out in the ad. However, some people are too lazy to read and will just look at the image.



































References

Guess, Inc. (2008). Guess: Advertising. Retrieved November 24 2008 from http://www.guess.com/Advertising.aspx ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1527806-ad-appeal-analysis
(Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 Words)
Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1527806-ad-appeal-analysis.
“Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1527806-ad-appeal-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Ad Appeal Analysis

Ad analysis

...?Ad Analysis Introduction While general advertising principles exist, it’s clear that when considering specific advertisements there exists great variety in terms of presentation. In large part, there are specific aspects of that advertisers must consider when customizing advertisements. This essay considers the specific aspects of audience, picture, language, and technique, as they are implemented in a Prudential advertisement that is featured in the current issue of the New Yorker. Audience The specific advertisement was found in an issue of the New Yorker. With this concept in mind it’s possible that the intentions of the advertiser were to reach a more educated audience, who already has a general...
3 Pages(750 words)Essay

Visual Analysis Project

...? Visual Analysis Project Introduction With globalization and increased competition in the business environment, marketers are increasingly leveraging on advertising strategies to entice customers and gain competitive advantage. Advertisement is an effective strategy for helping organizations communicate with customers and express company’s philosophy. The current paper gives a critical visual analysis of two advertisements; The Caribbean Chill (GQ Magazine, 2004), and Kool (Sky net blogs, 2009). To achieve the stated objective, the paper holds the assumption that informative ads combining emotional, logical and moral appeal are suitable for advertising cigarette...
3 Pages(750 words)Research Paper

Magazine ad analysis

... English 25 October Aesthetic Beauty and the Enticing Appeal of Arby’s Roastburger Advertisement Designing of advertisements can be a highly challenging task as it calls for a lot of creativity and a keen sense of aesthetics. In the modern world of fierce competition, companies are forced to engage in active ad campaigns to vie for public attention. The potential ability of an ad to remain etched in the consumers’ subconscious mind, long after they view it, is an integral component of its effectiveness as a successful marketing tool. Thus, designers pay meticulous attention to every minute detail of an image that the ad portrays, in order to ensure that it stays engraved in the viewers’ memory. The ad of Arby’s Burgers, appearing... in the...
4 Pages(1000 words)Essay

IT'S AN AD,AD,AD,AD WORLD

...It's an Ad world Communication is expanding rapidly across different cultures and so is information. In the 1980s there were only databases that catered to really large amount of data. Thirst for expansion is also increasing among the firms and the easiest way to enter the new markets is through the usage of Internet as a source for advertisement. The world is becoming a global village. Internet is the source for this close, fast and direct communication between different nations. Within the last 20 odd years the Web has gained extreme popularity. What ever is required is available on the Web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST...
3 Pages(750 words)Essay

Ad Analysis

...29 November Assignment Two advertisements have been selected for the purpose of analysis for this paper. The two advertisements depict two women artists, Britney Spears and Jessica Simpson, marketing a fragrance and a beer respectively. By analyzing the two posters, it may be understood that the effectiveness of the beer advertisement is higher than the fragrance because of reasons relating to the association of the artists, positioning of the product, marketing through slogans and captions, as well as modelling of the two artists in the advertisement. The first advertisement that I have selected is an ad depicting the poster for a new fragrance in the market that is called ‘Fantasy Twist’ launched by...
6 Pages(1500 words)Essay

Analysis of breastfeeding ad

...Teacher Analysis of breastfeeding ad The article that will be ed for analysis is Oreo cookies breastfeeding ad where it generated a lot of controversy. The ad was created by Cheil Worldwide, an independent advertising agency. The ad was used during an awards gathering in South Korea. When the ad was leaked, it quickly gained momentum as the public was either thrilled or disturbed by the ad. The image of the advertisement is very powerful. The use of the baby in advertising Oreo obviously appeals to our emotion. Everybody finds a baby cute and it is inevitable that people will...
2 Pages(500 words)Essay

Fedex Ad Analysis

...FedEx Ad FedEx Ad The ad shows a FedEx truck with graphics showing it carrying two UPS trucks and the rear types of the tuck show alorry of a DHL truck. The Ad is intended as a funny connotations y FedEx to depict its carrying capacity and speed. It is a strategic ad in a competitive field by one of the prominent company in order to have a competitive edge. It was meant to appeal to consumers to choose the quality services offered y FedEx at the same time it acted to diminish the carrying capacity and speed of its main competitors that is UPS and DHL. The ad uses humor and art to show their superiority and capacity. The...
2 Pages(500 words)Essay

Rhetorical Analysis (Ad Critique)

...Teacher Ad critique: Mountain Dew’s Kickstart The advertisement of Mountain Dew Kickstart is an effective advertisement because of its effective use of the rhetorical device of pathos. Pathos is a rhetorical device that attempts to make an appeal to the audience through the use of emotion to make the delivery of a certain message effective. The message could be anything that could range from political speech to advertisement such as the Mountain Dew’s Kickstart advertisement. In the ad, the effective use of pathos or emotional appeal, albeit it used the device of humour, was effective in transmitting to the audience what the ad was all about – that it...
2 Pages(500 words)Essay

Print Ad Analysis

...Printed Advertisement Analysis by I have decided to analyze the advertisement of one of the most popular and the most recognized producers of jeans in the world-Levi Straus. His Levi`s is not just an element of outfit, it is the symbol of style and quality wanted by young people all over the world. That is why obviously the target auditory of the brand consists of teenagers and young adults who value attractive and sexy look, freedom, and probably punk style of life. Visual images created by the brand thus must appeal to these people directly evoking strong emotions and lust for challenges and adventures in them. The advertisement I have chosen is just like that- it depicts a company of three friends...
2 Pages(500 words)Essay

Print Ad Analysis

...I have decided to analyze the advertisement of the alcoholic beverage because there is a great choice of beverages on this market and companies have to create something extraordinary all the time to attract the attention of the target auditory. The advertisement that came to my sight was the one of whisky called Dewar`s. As this drink is so to say for the limited amount of people, the advertisement was also specific as it appealed to the taste of life of real men: good drinks, expensive suits and success in life of course. That is why this whisky was advertised by Quentin Tarantino known as the most daring and unpredictable director in Hollywood. It became obvious that the drink corresponds to the character of this...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Ad Appeal Analysis for FREE!

Contact Us