Second Chance Holidays - Essay Example

This research methodology is used in fields such as women's studies, education, management studies, and human services studies and so on and the results of this research are conclusive in nature. Quantitative research is a type of research methodology which makes use of the data collected on a particular subject of research to understand the subject. It is a systematic process, the objective of which is to develop and use mathematical models, theories and hypothesis on the subject of study. In doing so it looks into the quantitative properties of the subject being researched and the relationship between each to come to a conclusion.

Quantitative research make use of models theories and hypothesis, requires the collection of empirical data and the variables of the data collected at manipulated to find out various results. The use of both qualitative research and quantitative research is necessary to understand the behavior and reposes of the niche market (Luxury cruise for the affluent), to which the company want to cater to and gain a foothold. The determinants of exploratory research are the behavior and responses of the subjects of the research and theirs motive and decision-making process. . ical research is a type of research methodology which brings out the features or characteristics of the people or phenomenon which is the subject of the research.

It is used to determine answers to who, what, where, when and how. Descriptive research is used mainly in calculating frequencies and averages and in making statistical calculations; however, it is not useful in making an analysis whereby causal relationship can be created to understanding the process of how one variable affects another in the relationship in order to draw conclusion. Exploratory research is a type of research methodology which is used to clarify a particular situation because the situation is not defined properly.

The process of exploratory research will involve collecting data through methods such as review of existing data or literature, use of discussion, conducting interviews and formation of focus groups, use of projective methods, case studies or pilot studies to gather information on the subject of research. The results of qualitative research gives answers to "why", "how" and "when" something occurs, but it cannot give answers to "how often" or "how many", on the topic of research. Definition of focus group researchFocus group research/study is a qualitative market research tool, in which a group of people are brought together to carry out a discussions on a particular topic for research for find out more information of the topic and use the information to give solution to a particular problem at hand.

In the marketing scenario, focus groups enable an organization which wants to develop, package, name, or test market a new product, to make a through analysis of the topic before it is made available to the publicBenefits and drawbacks of focus group research There are many