Public Service Announcement - Assignment Example

For breast cancer survivors, the PSA will be designed for them to cope with life after the treatment. 4. Define strategy. In order to meet the objective, the planning of the PSA will start by a market research which will take note of the appropriate medium, presentation, and layout that can efficiently attract the attention of the specific audience. The PSA will also be designed so that it will be understandable by everyone regardless of educational attainment, age, and background. The language will also be modified in order to take into account the difference on ethnicity and race in a single locality. 5. Define content.

The program will be about the challenges faced by women who are currently undergoing and have undergone treatment. The PSA will contain input from medical practitioners specializing in the field as well as breast cancer survivors who have successfully overcome post-treatment changes. 6. Define appropriate medium. Recognizing the need to discuss lengthy topic with the interest of a relatively few audience, the PSA's best medium will be a CD-ROM which can be given to the husband of women undergoing treatment and survivors who had completed their therapy.

In this way, the PSA becomes more targeted and can reach the intended audience. The format will be in the form of feature story news which includes audio and visual and facilitated by a host.7. Create the concept. The PSA will be shown as a feature story which will start with the showing of the organizer's logo and its sponsors. The next scene will be an introduction given by the host. The next will be a series of interviews showing what to expect during treatment. The main speakers will be practitioners in the field of cancer treatments.

The stories of patients who survive breast cancer will be shown next together with the struggle they have undergone. Lastly, the PSA will wrap-up with the host emphasizing main points and giving words of encouragement to the audience. PSA for children1. Define the communication problem. This public service announcement is to give a general view of cancer, its causes, and how it can be prevented.2. Define the target audience. The target audience will be children aged six to 13 years old. 3. Define objective.

Since this PSA is targeted to a young audience, the general objective is to acquaint children of what breast cancer is, what causes it, and what they can do to prevent it. With this education about breast cancer at a young age, it is expected that children will exert effort in fighting and preventing its occurrence. 4. Define strategy. The knowledge that children are fond of cartoon characters, the content of the PSA will be delivered using their favorite cartoon friends. The PSA will also utilize language which can be easily understood and most appropriate for the audience. 5. Define content.

The program will talk about the basics of breast cancer, what is it, its causes, and preventive methods. The presentation will be colorful and entertaining in order to catch the attention of children. As stated above,