PSA( Public Service Announcement ) - Assignment Example

PSA The problem that is addressed in the picture is college drinking. Indeed, this is a rather common practice in thecontemporary colleagues that has a considerably negative influence on the people. That is why it is necessary that the students would be aware of the consequences and make their choices. This paper will analyze the structure of the picture that was designed by me and the purpose of which was to modify the behavior of the college students so that they would refrain from excessive drinking.

First of all, one should point out that the focal point of the picture is the intoxicated girl. Unlike many other images that show college drinking as a fun activity, this picture presents a single individuals and who is not really attractive. In other words, the message that is sent here is that girls might lose their attractiveness and they may also be abandoned by the friends afterwards.Another important part of the message is the comparison of a drunken person to a doormat. In spite of the fact that the latter object may not be considered to be something negative, but it is a think that is always low to the ground and the everyone uses to wipe one’s feet.

It is quite obvious that no one would like to experience a state similar to that.The picture also contains a message which is situated in the lower left corner. The arrangement may be explained by two factors: by the picture of the girl that was used as well the idea that people are more interested in reading text that they spent some time looking for rather than the text that is given to them straight away. Thus, this text contains an ironic message that criticizes college drinking and discourages people to participate in it by putting emphasis on the negative consequences that it brings.

Another interesting element of the composition is the bubble which is depicted above the head of the girl. It is used to represent her thought about her actions on the day before. It is shows the dangers that irresponsible drinking is able to bring. As one can easily see, there is a white word “Welcome” written over her back. This is done in order to reinforce the analogy between a body a drunken person who lies on the floor and the doormat. The word does not have any hidden message and was used only because a similar word is used on the typical doormats.

Speaking of the composition of the picture, it is clear that the main character is not depicted in the center, but closer to the lower right corner. This was done to reflect that idea that a drunken person may not longer see the world in a normal way an inevitable ends up in a weird position.Finally, the phrase “lie like a doormat” is highlighted in the text that is depicted in the lower left corner. While the color of the font taken deliberately to match to dress of the girl and contrast with the floor it also serves an important function of singling out these words and attracting attention to them.