Implementation Controls and Executive Summary of Massives Marketing Plan - Essay Example

Implementation Controls and Executive Summary of Massive's Marketing Plan Increase website partnership by 35 each month Aggressivemarketing to website owners employing door-to-door sales will be employed. The targeted number of successful partnership will be 30 each month to make the venture productive yet sustainable. The incorporation of Massive to Microsoft opens up Microsoft's client range to Massive's marketing. To achieve the target, all five headquarters [ New York, California, Canada, London, Paris, Australia and Germany ] will be mobilized and required to have 5 successful partnership every month within its geographical range.

Establish headquarters devoted to the Asian continent A headquarters devoted to the rather large Asian market will be established. Political stability, positive economic growth, technological capability, strategic geographical location and business friendly conditions would be the criteria that will govern what country to choose. Japan, which suffices all the criteria, would be the most likely candidate. An alternative would be India due to its booming Information Technology industry and its strategic geographical location in the Asian region.

This move would also help in attaining or even surpass the targeted number of partnerships.Decrease License Sales Price by 5% , maintenance fees by at least 5% and web auditing services by 10%. The company is currently charging a minimum of $30,000 for its software licenses. The company also charges 20% of the license fee for annual software maintenance and $25,000 for its web auditing services. The decrease would result to $1,500 cut for licensing, 10% cut on maintenance and $2,500 for auditing services (Massive Network, 2006).

Reducing prices, all the while assuring product and service quality, provides a competitive edge the company can bank on. Although this translates to losses in revenue in the short run, it provides an attractive choice for future clients and assures continued patronage. This reduction will apply to future as well as present transactions.Product Research and Development The acquisition of Massive by Microsoft has provided the means to acquire the necessary funds to conduct research and development to widen product and services range ( Wash, Microsoft Acquire Massive page).

It also enables Massive to address its single platform limitation. With the financial muscle gained from the acquisition, it can now develop products for multi-platform application and effectively market it with the use of intensive and rather costly campaigns and advertisements. Establish and Promote Massive's own Search Engine For better exposure to the public, Massive must establish its own search engine as to be able to reach its objective of competing with Yahoo and Google. Better and easy terms of payment by clients availing of the advertising ability of the search engine will provide the necessary competitive edge of Massive.

References:Massive Network Launches Groundbreaking Interactive In-Video-Game Advertising Unit; Toyota Is Debut Advertiser With Innovative Campaign for New 2007 Yaris Sedan; New ad element drives increased consumer engagement with brands, leveraging video games' inherent interactive nature (2006). PR Newswire US, July 24, 2006 Wash, Redmond . (2006). Microsoft Acquires Massive, Associated Press Online: May 4, 2006