Nobody downloaded yet

Ipod Analysis - Research Paper Example

Comments (0) Cite this document
An ipod is portable electronic device that is used for playing MP3 files .In addition; it can be used to download books and other literature material. Its development dates back to the 20th century where portable music could only be accessed on large cassette players and later on walkmans…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Ipod Analysis
Read TextPreview

Extract of sample "Ipod Analysis"

Download file to see previous pages The other target group for the ipod is the students who may wish to download books and access certain information online.
This consists of the famous 4Ps which include: Price, Place involving distribution to consumption point, Product which should be designed to suit customer needs and finally Promotion which enables the producer to increase their sales. This section shall analyze the various elements of the marketing mix in relation to the ipod as below:
The ipod has very unique key features which make it likable among the users. One of these features is the fact that it has a large storage capacity which enables the user to store as much documents as he or she wishes.
A critical benefit of the ipod is that you can access whatever you want without necessarily having to carry the computer. . The product is presented in the market as one with the best satisfaction qualities. It has the best use interface with a touch screen that enables the user to perform their functions with much ease.
Promotion is aimed at either making the product known to the consumer or may be aimed at increasing sales where the market is already ventured into. In this case during the introduction of the ipod the marketer undertook an extensive advertising by using print media, posters in public places and even television commercials. The marketer presented the advert displaying people using the ipod to enable the potential consumers to be able to visualize how the gadget works (Kotler, et al., 2009).
In the adverts the ipod was positioned as a cool product for the present generation by dwelling on the main features and benefits of the gadget.
Direct selling was also incorporated in places where the potential buyers could not access either posters, print media or even the Television commercials.
Pricing Strategy
The main pricing strategy for the ipod is the cost based pricing where the price is set with a certain profit margin bearing the costs in mind. This price is aimed at achieving more revenue. This is because ipod consumers will associate the high price to quality since as earlier explained most ipod consumers are middle and high class people.
At the introduction stage, prices were set high in order to cover most costs .The aim of the ipod manufacturer was to venture quickly into the market and conquer all consumers and therefore increase sales before counterfeits came to the market. The result was acquisition of the top cream buyers who were less concerned with the price charged.
At growth stage a significant amount of the market had been covered and counterfeit ipods had started developing .Since marketers of the new ipods were setting low prices for their products, the price had to be adjusted in order to match those of the competitors to avoid being thrown out of the market .Price was thus set in comparison with that of other manufacturers (Ranchhod & Clin, 2007).
Place Distribution strategy
A product is useless when it can not reach the target market. Therefore a marketer should make efforts to ensure that the product reaches the consumer in the desired form and at the right place. The ipod manufacturer took the initiative to make sure that the prod ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words)
Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words.
“Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Marketing report (Analysis & SWOT ipod touch or iphone 4)

...products are self selling in nature. This report will present a situational analysis of one of its newly launched products i.e. Apple Iphone 4 with special reference to London, UK. Situational Analysis This section will discuss both the internal as well as external environment of Apple Iphone 4 with first section will be on the assessment of the internal environment. Internal environment Iphone 4 is a sequel to the much successful Iphone product line of Apple which has overtaken the smartphones market by storm. Based on the Apple’s own mobile operating system, this product combined the Apple’s already successful MP3 Player IPod with the added utility of mobile phone and other...
7 Pages(1750 words)Essay

A Market Analysis: iPod

...A Market Analysis: iPod Dominant firms within the industry, those which have a high profile and which are usually those which set standards and competitive precedents, have an important role to play in ensuring that price competition does not result in a price war. Apple is a leader in computers and information technology. The remarkable feature of Apple and its market strategy is constant innovations and product improvements which has a positive impact on company's image and customers' loyalty. Apple introduced the iPod in 2001 which marked a new ear in digital devices. Strengths The strengths of market include innovation, technological change, customers' loyalty and brand recognition....
4 Pages(1000 words)Essay

IPod Marketing

...a) What were the most important functional differences between iPod and MP3 that were on the market before iPod was launched And how can these differences explain iPods success Functionally an iPOD is an MP3 player to all intents and purposes. There are a few different ways of compressing music files to fit on a pocket player and there are a few different ways of storing these music files once compressed. MP3 is a popular way of compressing music and an iPOD is a popular way of storing and replaying compressed music buy only if it is compressed using iTunes software. By using iTunes Music Store the consumer can get both a portable music player and...
6 Pages(1500 words)Essay

How an iPod works

...The Ipod: Inside Out The Ipod is the most pervasive piece of technology ever to enter the American culture. They are everywhere and everyone either owns one or knows someone who does. For many people it is hard to imagine life after Ipod. It goes everywhere, is ready on a moment's notice, and provides pleasure beyond our wildest fantasies. All this emotion and lust for an inanimate object has been described in psychology texts spanning the last 150 years. Now you've grown up, gone to school, and own your own Ipod. It gleams in the sun, brings a smile to your face, and is your closest companion from morning until dusk. You want to know more about this...
2 Pages(500 words)Essay

IPod Research Progress

...discussions on areas such as product design, marketing, competitor analysis and branding. Although the study is being performed in a highly structured manner, it is true that certain difficulties were observed. Although local libraries contain a plethora of information on Apple’s products, it was soon evident that a large part of this information was in fact a few years old and the best books available offered information up to a few years since the launch of the iPod. To counter this deficiency, it was soon decided to rely extensively on online digital libraries such as Questia and the ACM portal. These online sites provided access to the latest books and journals, thus helping provide up to date...
2 Pages(500 words)Essay

IPod Research

..., the iPod has witnessed surging sales and the brand has grown into a household name across the world. Besides high quality and ease of use, the iPod is a cheap device and fits everyone’s budget. Although sales touched 100 million units in 2007, the financial crisis and changing consumer preferences have slowed down the growth of sales of iPods. Likewise, industry experts are of the opinion that Apple is using innovative ways to counter this declining trend. The study aims to study both these aspects through elaborate methods that include analysis of latest market data as well as conducting surveys and interviews with market research firms and experts. By studying...
2 Pages(500 words)Essay

IPod Business Research

...of the music market as a diverse platform where everyone has something to look for. In the end, it was the development of the appropriate product that catered to the broad needs of every consumer and this was possible through an effective combination of hardware, software and the provision of the adequate tools and features. Apple believes that it is the proper control established over this jigsaw puzzle that had allowed it to move quickly within the digital player market (Jean-Claude Larreche, 2008). Design The study aims to analyze the marketing strategy adopted by Apple for the iPod and aims to utilize the findings to determine whether the approach will aid the company in the future. As the analysis...
16 Pages(4000 words)Essay

Innovation (Apple Ipod)

...Innovation – Apple iPod] INTRODUCTION This report aims to discuss the dynamics of innovation in the music industry, with respect to the popular product iPod, which is the creation of the Apple company. Written by the innovation consultant of the organization, the analysis revolves around the theoretical concepts of innovation, analysis of the market in the industry, as well as the critical analysis of the innovation. The music industry is one of the fastest growing industries in the world. Owing to the growth in the population of the youth, the preferences for a lifestyle filled with music or the increasing passion for music has seen acceleration....
16 Pages(4000 words)Essay

Ipod and Philosophy

...and contexts of iPods can readliy be applied to smart phones. In a way, substituting smart phones or Android, or Blackberry, or Nokia to iPods in that book, we see that we can apply the tools along the same lines that the original authors developed for iPods. There is value,on the other hand, in choosing from among those tools presented philosophical constructs and analytical processes that help shine on particular aspects of smart phones, such as smart phones, for instance embodying aspects of old experiences and technologies, while representing a new, useful and very popular innovation on those experiences and technologies. In Dewey, for instance, we find that we can situate the...
9 Pages(2250 words)Essay

Food Safety Management

6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Ipod Analysis for FREE!

Contact Us