The growth of Apple from a market competitor to a market leader is visible in the setting, operations and enterprise presentations by the organization. From these presentations, one is able to relate to the organization’s SWOT analysis…
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In his opening remarks, Steve Jobs uttered ‘listening to music will never be the same again’ (Jackson, 2001). From this statement, the audience was captured by the eagerness to know the outstanding features of the IPod. This was an auto communication strategy which aimed at creating an eager mood in the minds of the audience and the market. In auto communication, the relationship between the market and the organization is based on the effectiveness of the communication skills used when approaching the market (Lars, 1997). The communication approach in the IPod launch was effective as Steve Jobs laid down in understandable pieces the outstanding features of the IPod. He tried to win the market’s attention by creating outstanding remarks on the IPod from other mp3 gadgets. For instance, the ability of the IPod to transfer music albums faster than any other gadget in the market was effectively explained by Jobs. He said that the need to have faster music transfers is important: a normal mp3 player takes up to five hours to receive about 100 song from a PC but it only takes 5 minutes when using an IPod (Jackson, 2001). Jobs knew the community he had a responsibility of pleasing which in this case is the music generation which was growing at a greater rate. In this particular community, the mutuality in an effective music player was it was to be easy and faster to operate, must have a large holding capacity and able to auto sync with PCs (Jackson, 2001). These requirements were effectively highlighted during the presentation. During the presentation, Jobs also had the responsibility of ensuring he pleases the need of the five market forces which are mainly based on competitors (Porter, 1979). He knew that the IPod had...
Partnerships with giant organizations to create a revolutionary product are viewed by the consumer as appreciation of their needs. Additionally, this aims to give a significant competitive advantage over their competitors since they have to math this trend which in this case is a difficult task (Porter, 1979). From this presentation, one could easily note the fact that Apple is market leader since the presentation had lesser confrontations with competitors compared to the presentation ten years back. However, Steve Jobs could not let down the fact that Apple was setting a new trend in the electronics market and no competitor could match that. Apple was leading in terms of innovation of community based products and in terms of recording massive sales returns.
The most outstanding fact about this particular presentation is the fact that the market analysis was effectively done so as to address as much as needs by the markets as possible (Porter, 1979). For instance, Jobs realized the need by the market to have visuals incorporated in the electronics gadgets rather than the PCs. For this reason, he fitted the IPad with video abilities like access to YouTube in high definition, ability to purchase and download movies and access TV shows (allaboutstevejobs, 2001). The presentation of this particular part was effectively done as Jobs played his favorite videos during the presentation.
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This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
The organization is also using alterative energy to power some of their facilities. The prestigious magazine Newsweek ranked Apple #50 among green companies in America. Article 2: What the sustainability movement can learn from Apple URL: http://www.guardian.co.uk/sustainable-business/blog/sustainability-marketing-behaviour-change-lessons-apple This article talks about different sustainability topics associated with Apple computers.
It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
The company designs the best computers in the world with iLife and iWork. It also leads the digital music revolution with its iTunes and iPods online stores. The company reinvented the mobile phones with its invention of App store and iPhone and has introduced magical iPad which is defining the future of the computing devices and mobile media (Apple Inc., 2011).
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
is an international organization originating from America. It was founded by Steve Jobs in 1976 (Apple, 2013a).The company manufactures computer software and advanced technological electronics. Apple is considered one of the best organizations in terms of innovation and creativity.
Around the world, the brand name of apple carries an assurance of quality and competence among all the products that they distribute in the market. (Amelio, 1999, 45) For this reason, it could be realized that apple computers indeed has been able to make a great name within the industry that they are joined with.
Thus I being a manager of a competitor of Apple Computers did a SWOT analysis on Apple Computers to find out as to what how my company can compete with it. This essay would further describe the SWOT analysis and would provide with the necessary recommendations to my company.