Nobody downloaded yet

Apple Marketing analysis - Research Paper Example

Comments (0) Cite this document
The growth of Apple from a market competitor to a market leader is visible in the setting, operations and enterprise presentations by the organization. From these presentations, one is able to relate to the organization’s SWOT analysis…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Apple Marketing analysis
Read TextPreview

Extract of sample "Apple Marketing analysis"

Download file to see previous pages In his opening remarks, Steve Jobs uttered ‘listening to music will never be the same again’ (Jackson, 2001). From this statement, the audience was captured by the eagerness to know the outstanding features of the IPod. This was an auto communication strategy which aimed at creating an eager mood in the minds of the audience and the market. In auto communication, the relationship between the market and the organization is based on the effectiveness of the communication skills used when approaching the market (Lars, 1997). The communication approach in the IPod launch was effective as Steve Jobs laid down in understandable pieces the outstanding features of the IPod. He tried to win the market’s attention by creating outstanding remarks on the IPod from other mp3 gadgets. For instance, the ability of the IPod to transfer music albums faster than any other gadget in the market was effectively explained by Jobs. He said that the need to have faster music transfers is important: a normal mp3 player takes up to five hours to receive about 100 song from a PC but it only takes 5 minutes when using an IPod (Jackson, 2001). Jobs knew the community he had a responsibility of pleasing which in this case is the music generation which was growing at a greater rate. In this particular community, the mutuality in an effective music player was it was to be easy and faster to operate, must have a large holding capacity and able to auto sync with PCs (Jackson, 2001). These requirements were effectively highlighted during the presentation. During the presentation, Jobs also had the responsibility of ensuring he pleases the need of the five market forces which are mainly based on competitors (Porter, 1979). He knew that the IPod had...
Partnerships with giant organizations to create a revolutionary product are viewed by the consumer as appreciation of their needs. Additionally, this aims to give a significant competitive advantage over their competitors since they have to math this trend which in this case is a difficult task (Porter, 1979). From this presentation, one could easily note the fact that Apple is market leader since the presentation had lesser confrontations with competitors compared to the presentation ten years back. However, Steve Jobs could not let down the fact that Apple was setting a new trend in the electronics market and no competitor could match that. Apple was leading in terms of innovation of community based products and in terms of recording massive sales returns.
The most outstanding fact about this particular presentation is the fact that the market analysis was effectively done so as to address as much as needs by the markets as possible (Porter, 1979). For instance, Jobs realized the need by the market to have visuals incorporated in the electronics gadgets rather than the PCs. For this reason, he fitted the IPad with video abilities like access to YouTube in high definition, ability to purchase and download movies and access TV shows (allaboutstevejobs, 2001). The presentation of this particular part was effectively done as Jobs played his favorite videos during the presentation. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Apple Marketing analysis Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Apple Marketing analysis Research Paper Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Apple Marketing Analysis Research Paper Example | Topics and Well Written Essays - 1250 Words)
Apple Marketing Analysis Research Paper Example | Topics and Well Written Essays - 1250 Words.
“Apple Marketing Analysis Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Apple Marketing analysis

International Marketing: Apple Inc

...? International marketing: Apple Inc. Table of Contents Executive Summary page 3 2. Introduction/background page 4 3. Current Scope and scale of international marketing tactics and strategies of Apple : page 6 4. An outline for the future development of international marketing of Apple : page 11 5. Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts. Cross cultural or cross border business is the order of the day at present. Business strategies such as outsourcing... are...
14 Pages(3500 words)Essay

Apple Marketing Strategy analysis

...higher pace. In order to manage and retain the existing customer base, Apple therefore has to come up with innovative strategic marketing approach to achieve the same. Considering the wider range of products, Apple’s marketing strategy may also face a challenge in terms of managing the entire portfolio of products at affordable costs. Apple’ s pricing strategy has been unique in the initial years of its new product launch however, subsequent variations are offered at relatively same price indicating that the firm may not continue to charge premium prices for its products due to introduction of new and cheaper substitutes. SWOT Analysis...
10 Pages(2500 words)Essay

Marketing Strategy of Apple strategy To investigate the effectiveness of Apple’s marketing strategy from the customers’ perspective By identifying, analyzing and examining Apple’s marketing strategy, there will be a deep understanding of Apple’s marketing strategy in different areas such as its market segmentation, product targeting and marketing mix. Also, analysis will indicate how Apple uses its marketing strategy to create and develop its competitive advantages. 1.5 Research Framework The dissertation has been divided into five parts. The introduction...
60 Pages(15000 words)Dissertation

Analysis of the Marketing Strategy of Apple Inc: 1997 2011

...? Analysis of the Marketing Strategy of Apple Inc: 1997 – Research Proposal Background of Study The year 2009 was marked by of one of America and the world's worst financial crises, which became known as the Credit Crunch or the Global Financial Crises. Most businesses reported losses. However, in that same year, Apple Inc, one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion (Schneiders, 2011 p10). Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin (Bold & Davidson, 2012). Mainardi (2012) states that “Apple Inc is the world's largest company in market capitalisation, producing iPhones, iPods and iPads along... of...
10 Pages(2500 words)Essay

Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell

...? Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell Executive Summary The project talks about the integrated marketing communications of two well known brands Apple and Dell. Both the brads have made extensive use of the media to promote its product and brand and with effective marketing communication have been able to achieve the desired position. Market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review...
11 Pages(2750 words)Essay

Apple Marketing Analysis

...? Apple Marketing Analysis s Marketing Submitted: A1. Marketing Mix Analysis Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p. 1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to date. But how will Apple keep up to date with changing technology and not escalate up its prices? As a marketing strategy, Apple has come... is...
6 Pages(1500 words)Essay

Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe

...Comparative Analysis of Integrated Marketing Communication: Apple Inc v/s Dell Inc Executive Summary Vast changing business environments are giving birth to emerging concepts and phenomenon in every field. A new concept that has been developed in the 21st century is of Integrated Marketing Communications. This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc. When it comes to Integrated...
9 Pages(2250 words)Essay

Analysis of the Marketing Strategy of Apple Inc

...?Analysis of the Marketing Strategy of Apple, Inc 1997 Apple, Inc. is considered one of the most successful companies in the field ofdigital communications innovation for the consumer market. Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs. The death of Jobs in 2011 has left Apple’s stakeholders, its many avid followers, and the business community in a state of uncertainty about the company’s future and its...
52 Pages(13000 words)Dissertation

Apple Analysis

...and mp3 players. It owes only to the exclusiveness and start of the art nature of the Apple products that the firm today enjoys a large customer base all over the world and Apple products are known for their sophistication and innovation. It was in 2007 that the Apple Computer Inc changed its name to Apple and opted for expanding into the market for digital goods while retaining its traditional focus on computers and laptops. Since then Apple has successfully evolved from being an exclusively computer based company to being a company that is known for innovation and technological ingenuity. Thereby, the purpose of the paper is to analyze...
10 Pages(2500 words)Essay

Apple Marketing strategy

...of the customers and comes up with unique products. Introduction This essay focuses on Apple marketing strategy. Marketing strategies used by a company depends on the kind of product being sold. Apple sells non-standardized products. Therefore, they have to select marketing strategies that are depending on the product complexity. The major marketing strategy used by Apple is based on the design standards of their products. The company management believes that users do not often have a clear picture of what they want (Madden, 2010). The needs are often depend on contemporary technology. This essay will focus on how the...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Apple Marketing analysis for FREE!

Contact Us