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Analysts studying Apple Inc. indicate that sales have declined not just for the iPod (drop of 30% compared to 2008), which is the product this paper will be focusing upon, but also for other notable products including the iMac (decline of 25%). However, they attribute the successful figures posted by the company to an increase in laptop sales by 35% in comparison to the quarter sales during the previous year. This puts forward a question as to the reasons that have contributed to a decline in iPod sales and the factors that have led to a similar drop for some of Apple’s other products. From the perspective of the analyst, the goal of making a product like the iPod is to generate revenue through sales and remain profitable through related business operations.
Abramsky further cautions that the explosive growth in iPhone sales since its introduction in 2007, has been constantly decelerating the expansion of the iPod, whose presence is approaching a level of saturation within the consumer electronics market. While stagnation in iPod sales continues to be the primary factors for its continued innovation and the introduction of newer and sophisticated models, it must be taken into note that the industry had been warning of such a saturation from the past 4 years. Yet, Apple has made huge investments in further innovation of the iPod and continues to introduce attractive models that take the experience a step further for a music enthusiast.
The iPod was introduced in 2001 and was a household name by 2005. The company sold the highest number of iPods in a quarter during 2009, although every iPhone also serves as an iPod with several other capabilities. Further, the number of available media for transferring information and content is increasing with each day and the popularity of the iTunes store, both for downloading music and
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Indeed, engineers, doctors, students, tutors, and other personalities have taken a big step in using technological advancements in their day-to-day lives. As such, the application of technology is unquestionable in the modern world as it drives almost all activities in every human department.
To date, the market has not made its way to launch of proposed model as it is innovation suggested. Personal computer category industry at yahoo finance categorizes only Apple Inc and Dell. On contrary to this, companies categorized within other categories are competing with Apple on products such as Samsung, Galaxy etc.
Software applications had reached 850,000 at Apple Inc..Their usefulness for the public can be seen by over 49 billion downloads worldwide as of the latest (Apple Inc. 2013a). Jobs were also created by 250 Apple Retail Stores in 44 US States with an average of over 100 employees per retail store and about 20,000 other jobs related to the construction of Apple stores.
It was also due to the fine marketing strategy that Apple followed i.e clearly defined target customer and based on that it created a technically advanced product having a nice design, priced carefully, with an extensive distribution network and an innovative promotion campaign.
Today the Apple Computer's iPod has become one of the greatest consumer products of its time and is an undeniable entrepreneurial success with over 20 million units have been sold its launch in 2001. (Winters, R. 2002), It has come with its own range of accessories which form an economy of their own.The crux of the entrepreneurial success behind the iPod is the Statement by Jeremy Horwitz, editor in chief of iLounge, a leading online iPod authority
The report finds that Apple needs to alter its technology-push approach and replace it with market-pull approach to marketing in order to survive the current financially volatile, changing consumption trend and highly competitive market environment.
The year 2009 has
As mentioned in the research proposal, the study began with the collection of information from different literary resources in an effort to aggregate information from different sources. The time during the past few weeks has been devoted to visiting