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DQ 4 Secondary Research - Essay Example

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In this information technology age, there is no shortage of information. In fact there is so much information available to the people, that it is often difficult to find what is required. When we talk about secondary research, it means all the data that is found through secondary sources like books, journals, periodicals etc.
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DQ 4 Secondary Research

Download file to see previous pages... Misleading - Secondary data is often misleading for the researcher as it is that this data had been collected for another purpose. It is merely the interpretation of primary data. The researcher should look from this point of view to understand the difference.
Non-updated - Secondary data is collected from old sources. Therefore there sources may not be applicable for current needs. The researcher should check the date and time of publishing to find if the research still applicable or not.
Difference in units of measurement - A researcher may mistakenly use the secondary research in his/her own units of measurement without realizing that they were in different units. The researcher should convert the units into the ones that he/she requires.
Accuracy - The quality of secondary data depends on who had collected the data and how it was collected. The researcher has to be sure of the accuracy of the data before using it. Therefore the researcher should use renowned sources only to maintain the accuracy of the research.
Costly - If secondary data is taken from corporate libraries or archives, the researcher would have to spend hefty sums to gain access to such libraries and archives. Non-paid websites and other sources can be used however authenticity and reliability must also be checked for.
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