We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when - Article Example

Comments (0)
The long term strive of the marketers aim at understanding the consumption patterns of individuals, allowing them to target their precise segment, based on their understanding of the 'hows' and the 'whats' associated with the consumer spending. Researches that spread over decades of years are evident of the fact that culture plays a vital role in defining consumption patterns of individuals and societies…
Download full paper

Extract of sample
Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when

Download file to see previous pages... Despite the fact that cross border trade of various entities like people, products, ideas, etc. have resulted in cultures getting mixed up and losing their core identity, yet the foreign element in the home culture has not fully revamped the local culture anywhere in the world; the glimpse of the home culture remains there no matter how much the foreign culture influences it. However, this phenomenon does lead to the outcome that culture is no more a static variable but is dynamic and continues to grow as embedding of culture takes place. This dynamicity and the cross border trade has actually led individuals into behaving differently in a differing set of circumstances or simply put, they tend to portray different culture or cultural identities in different situations. Observations reveal that this is a major issue with immigrants in particular as they face dual challenge; adapt to the local environment and retain their identity. Subsequently, the arising phenomenon leads to the outcome that consumers tend to utilize varying facets as they come across different situations.
The purpose of this research is to analyze and differentiate between situations and circumstances that make consumer use one of the facets and prefer one over the other defining a varying consumer and consumption pattern. This research is to be conducted in the environment of Saudi Arabia. In particular, this research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants. The same lady would definitely move beyond religious considerations when choosing an institute to study, for example. Even when the female goes towards shopping, the consideration and precedence for fashion and societal acceptability might be on the higher side. Similarly, her attraction to an advertisement may be totally opposite to what her clothing or religion or institute depict her personality to be. Understanding, comprehending and investigating the variables that derive these patterns of choice and consumption is the underlying aim of this research.
Saudi Arabia has a different and unique set of characteristics that are associated with its dynamics and other variables. Some of these are listed as below:
Firstly, the population constitutes various nationals present, and some of them tend to be influential due to the background or their strength.
Secondly, the fact remains that Saudi Arabia is an expatriate driven economy, and the expats there have strong affiliation with their nations as they cannot gain the citizenship status therewith.
Thirdly, Saudi Arabia nationals have this tendency of traveling overseas and interacting with individuals from various customs, backgrounds, religions, cultures, norms, etc.
Another point of consideration is the tremendous growth that is currently ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
As was discussed in the text, the need to create value in any product is a necessity in order to ensure that the consumer integrates with the product in a positive manner and provides a degree of promotion and longevity to whatever product or service is considered.
23 Pages(5750 words)Article
Convergence/Divergence of the global market : What do we see when we look through the same marketing lens
Role of globalisation in the emergence of the convergence/divergence debate Globalisation involves development of strategic business model which assist in the creation and maintenance of competitive advantage to the international level. The strategic business model helps in developing a vision from the current situation to a desired future, along with the actual blueprint.
8 Pages(2000 words)Article
Consumers' Attitude towards a role of Celebrity, Endorsements in Advertising
However, whether advertising is truly an art form does not matter now as it cannot be denied that it is a booming industry and a force to be reckoned with when it comes to consumerism—as can be seen in its considerable contribution to the economic growth of
10 Pages(2500 words)Article
In designing strategies for specific products or services, marketers embrace societal needs and ethical business practices because ethics, like preference,
2 Pages(500 words)Article
It is important to understand contemporary marketing, its trends, model and complex transformation seen in past few decades. We have
2 Pages(500 words)Article
Evaluation of usability of e-government services in Saudi Arabia
Its effectiveness leads to reliability of public service both locally and internationally (Reffat 2006). Reliability has been proved to be part of the key factors behind low
2 Pages(500 words)Article
Land Use
The act requires all land users accommodated on National Forests while maintaining the overall integrity of forest ecosystems and associated human benefits. It is also affected by historical and current events such as, USFS developed a system for land managers
1 Pages(250 words)Article
New Service Ideas ( based upon changing Consumers and Markets)
These can be articles on the growing changing family structure, values (multiculturalism, materialism) or demographics (aging consumers, growth in Hispanics, etc) or a significant marketplace trend
2 Pages(500 words)Article
Analysis of important issues to consider when choosing a technology to use
The separation of the managing software from the storage hardware in SDS, serves the end user to larger extend, as it opens an avenue for purchase of heterogeneous storage hardware with less fear. Such is the case that software-defined storage offers less problems
5 Pages(1250 words)Article
Various industries appreciated the use of scents then on. Ambient scent, fragrance associated with a certain store or brand is the basis of various research works conducted on the role of scent in an environment on the behavioural patterns of the consumers. The various
2 Pages(500 words)Article
Let us find you another Article on topic Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us