The paper in view consists of different sections where firstly it tends to understand the organization and working patterns of the company, Al Qurashi in its endeavor to gain entry into an international market. Secondly the paper progresses to make an effective comparison between the two economies like Saudi Arabia and Malaysia based on eight points…
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The paper thereby concludes in briefly summarizing the inferences drawn from the eight points used for comparison and in finalizing the entry strategy taken for the company to enter the Malaysia...n market. Overview of Abdul Samad Al Qurashi Abdul Samad Al Qurashi, the largest perfume company based in Saudi Arabia is endeavoring to expand into other regions round the world owing to its potential of service and product quality. Enhancement of the quality and service standards of the products and services rendered has helped the company in earning a large amount of goodwill in the Saudi Arabian market. In fact the quality and aroma of the perfumes rendered by the company help the Saudi people relate such to their indigenous tastes and delights thereby creating a high craze for the perfume products in the market. The company briefly known as Al Qurashi was originally founded by Abdul Samad Al Qurashi where he planned of captivating the delight and essence of the Saudi Arabian region in the different perfume products making them a living legacy. In the present period also the company still endeavors of holding onto the original culture in formulating the different aromas and perfume products. Al Qurashi’s product portfolio is generally based on three main categories like oil products, spray products and other commodities relating to body care. Al Qurashi, the perfume company being managed by the family members of the pioneer Abdul Samad Al Qurashi thus reflects a proprietorship mode of conducting business in Saudi Arabia. The company however works to not only enhance the taste and desires of the customer but also works in augmenting the comfort level of the people through reaching them through different retail outlets based in Saudi Arabian region and also in other places based in European and Egyptian regions. The company also performs through the online plane whereby it tends to gain hold of a larger consumer space in the global space by interacting with them through electronic mails and otherwise. The company thus creates and nourishes the comfort culture in regards to sustaining their relationship with the consumers. The above activities of Al Qurashi help the concern in gaining the loyalty of the consumers spread around the world and thereby gaining on in market shares and profitability. Thus in total Al
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