Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

British Airways PLC - Research Paper Example

Comments (0) Cite this document
Investing in an airline business is a huge capital investment decision. Thus, it is very important that British Airways and other Airline companies like Silverjet PLC must use good marketing strategies to entice people to increase their air travel time. The following paragraphs will explain why British Airways is the number one airline company to neighbors.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
British Airways PLC
Read TextPreview

Extract of sample "British Airways PLC"

Download file to see previous pages Likewise, The current ratio above shows that the total assets for the year 2006 was 1.18 times the total liabilities of the year. This means that the company will be able to pay all their current liabilities as well as long term liabilities when the maturing date for their payments arrive. In addition, the 2007 current ratio is better than the 2006 current ratio.
The Debt to Equity ratio above shows that the total liabilities for the year 2007 was 4.15 times the total equity of the year. This means that the company has four and 15/100 times resources coming from the creditors than the stockholders. The Debt to Equity ratio above
shows that the total liabilities for the year 2006 was 5.54 times the total equity of the year. This means that the company has five and 54/100 times resources coming from the creditors than the stockholders. In addition, the 2007 debt to equity ratio is better than the 2006 debt to equity ratio.
The Gross Profit ratio above shows that the gross profit for the year 2007 was twenty eight percent of the net sales. This means that the company was profitable this year in terms of cost of sales alone. The Gross Profit ratio above shows that the gross profit for the year 2006 was twenty nine percent of the net sales. This means that the company was profitable this year in terms of cost of sales alone. The Gross Profit ratio above shows that the gross profit for the year 2006 was twenty nine percent of the net sales. This means that the company was profitable this year in terms of cost of sales alone. Sadly, the gross profit ratio for 2006 shows a better picture of the company when compared to the 2007 gross profit ratio.

The Net Profit ratio above shows that the Net profit for the year 2007 was three percent of the net revenues. This means that the company was profitable this year in terms of cost of sales plus marketing and administrative expense. The Net Profit ratio above shows that the Net profit for the year 2006 was five percent of the net revenues. This means that the company was profitable this year in terms of cost of sales plus marketing and administrative expense. Sadly, the net profit ratio for 2006 shows a better picture of the company when compared to the 2007 gross profit ratio.
Further, British Airways Chief Executive Willie Walsh was fair in stating "This is another good set of results despite soaring fuel costs and difficulties in the market. Revenue up some one percent and a strong cost performance has led to an operating profit up 28.5 percent. While fuel costs in the first six months were down 36 million, they have soared 72 million in the third quarter." on February, 2008. This is based on the above computations done in excel format and copy -pasted to this document.
British Airways PLC is engaged in the operation of international and domestic ferrying of air passengers, freight and other non -human cargo both locally or internationally like the member states of the European Union. The company's flight one hundred forty seven destinations are located in seventy five countries as of March, 2007 yet. As of March 31, 2007, it had fulfilled the air travel needs of over thirty three million passengers. The company had two hundred forty two airplanes flying the European skyline. In terms of strategic management, the company ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“British Airways PLC Research Paper Example | Topics and Well Written Essays - 2750 words”, n.d.)
British Airways PLC Research Paper Example | Topics and Well Written Essays - 2750 words. Retrieved from
(British Airways PLC Research Paper Example | Topics and Well Written Essays - 2750 Words)
British Airways PLC Research Paper Example | Topics and Well Written Essays - 2750 Words.
“British Airways PLC Research Paper Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Premium Company Profile: British Airways Plc

..., available at <>(accessed on 30 June, 2012) 13. Moyer, K ( 1996), BRITISH AIRWAYS, available at <> (accessed on 30 June, 2012) 14. Our Key Performance Indicators, (n.d.), available at (accessed on 30 June, 2012) 15. Premium Company Profile: British Airways Plc, (2008), available at (accessed on 30 June, 2012) 16. Report of the Remuneration Committee, (n.d.), available at
16 Pages(4000 words)Essay

British Airways

...? Essay on British Airways ESSAY ON BRITISH AIRWAYSBritish Airways and its predecessor companies have been at the very forefrontof air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004). This is according to the chairman of British Airways from 1993 to 2004, lord Marshall of Knightsbridge. While the history of BA in its current structure and name began in 1976, its predecessors can be traced back to the late ‘10s. The first British Airlines, Aircraft Transport and Travel, was established in 1919, with the initial scheduled flight taking off on August the 25th from le Bourget to Honslow, its home. Two other airlines, Handley page and Instone, were established using...
3 Pages(750 words)Essay

British Airways

...? British Airways Contents British Airways Contents 2 Introduction 3 Company Overview 3 Marketing of British Airways: An overview 4 Product 4 Pricing 5 Place 5 SWOT Analysis of British Airways 6 Over All communication Strategy 7 ‘To Fly. To Serve’ Campaign 7 Taking Risks in London Olympics 8 Loosening Up through Social Media 9 Benefits of Social Media Presence 9 Strategy for engagement on social media 10 Conclusion 11 References 12 Introduction Marketing is not a new word but, it brings new feelings each time it is used. Marketing is the process of planning and executing the concept of marketing mix to create exchange of goods/ services/ideas that satisfy consumer demand and achieve organizational objectives. A company may have a great...
6 Pages(1500 words)Assignment

British Airways

...Running Header: FINANCIAL MENT ANALYSIS OF BRITISH AIRWAYS Financial ment Analysis of British Airways in Harvard Styleby Student's Name Course Name University Part I. Ratio Analysis Executive Summary This section assesses the financial performance of British Airways in 2006 by looking at the firm's profitability, leverage, efficiency, liquidity, and investor ratios. In terms of profitability, British Airways reports increasing profit margins yet still lags behind its competitors like Ryanair and Thomsonfly. The company's primary goal of maximizing shareholder wealth is unattained evidenced by its decreasing return on common equity ratio. British Airway's resources are largely financed by riskier financing debt. The company enjoys...
14 Pages(3500 words)Essay

Financial Statements of EasyJet plc and British Airways

...Report of analysing financial ments of easyJet plc and BRITISH AIRWAYS Tasks For each company chosen you are required to investigate the following areas: - Profitability - Liquidity - working capital - Show all calculations for each. Profitability: easyJet plcBRITISH AIRWAYS Operational Profit 2005 206 x 100 556 x 100 Margin 1342 7772 15.36% 7.15% 2006 279 x 100 705 x 100 1620 8515 17.22% 8.28% Net Profit Margin 2005 83 x 100 513 x 100 1342 7772 6.18% 6.60% 2006 129 x 100 620 x 100 1620 8515 7.96% 7.28% ROCE 2005 66 x 100 778 x 100 1215 8202 5.43% 9.49% 2006 118 x 100 841 x 100 1615 8742 7.31% 9.62...
3 Pages(750 words)Assignment

Annual Financial Report Analysis for British Airways PLC

... (fiscal 2005). The Company also provides other services to outside parties, such as aircraft maintenance. The Companys operations also include certain ancillary airline activities, including air cargo (British Airways, accessed 5.12.2005) -- Products British Airways Group fleet as at 31 December 2004 comprised 293 aircraft - one of the largest fleets in Europe. The fleet currently includes 57 Boeing 747s, 43 Boeing 777s, 21 Boeing 767s, 13 Boeing 757s, 66 Airbus A319/320/321s, 34 Boeing 737s and 59 smaller aircraft used in the companys regional business (British Airways Plc, accessed 6.12.2005). -- Market The airline industry in Europe is on the upswing again after the setbacks of 9/11 attacks. The planes once idled are back in the air...
15 Pages(3750 words)Case Study

Improving Operations Management at British Airways plc in the current economic climate

...issue assumes a particular relevance in an increasingly competitive environment in the service industry. The report is divided in two parts. The first part analyses the strategic approach to the market and the corporate culture of the airline. The second part includes some recommendations to help the current standing of the air line as a result of worldwide economic disaster. Company Profile British Airways plc (BA) is amongst worlds major international airlines, that carries greater number of passengers from one destination to another than its other competitors. British Airways is a scheduled international passenger airline. (Law, Leung and Wong, 2004, 105) The Companys main activity is the operation of international and domestic...
6 Pages(1500 words)Essay

British Airways

...fluence instrumentality, the administrators clarify the performance rewards relationships and then follow them through. To influence the valences, administrators identify the individual needs that are important to each individual and adjust the rewards to match the needs (Lunenburg & Ornstein, 2012, p. 92). References Top of Form Top of Form British Airways Plc SWOT Analysis 2014, British Airways, PLC SWOT Analysis, pp. 1-8, Business Source Complete, EBSCOhost, viewed 14 October 2014. Hellriegel, D., & Slocum, J. W. 2009. Organizational behavior. Mason, OH, South-Western Cengage Learning. Lunenburg, F. C., & Ornstein, A. C. 2012. Educational administration: concepts and practices. Wadsworth, Cengage Learning. Bottom of Form Bottom of...
2 Pages(500 words)Assignment

Easements in the System of the British Land Law

X and Y can enter into a contract to give effect to this requirement, but what if either X or Y sell their respective interests? How can a successor to Y (call him Z) enforce his right of access against X, even when X and Z have no contract? Easements are obligations that `run with the land and are therefore attached to the Title, not the person’ [1]. In accordance with the above term, the easement should be considered as a right ‘attached’ to a specific piece of land and not related to a particular person. Towards this direction, many similar definitions of easement highlight certain particular points that are usually examined when the above right is being examined as of its existence.

According to th...
16 Pages(4000 words)Term Paper

Market Analysis and Segmentation: JetBlue Airways

It is for this reason that JetBlue management painstakingly handles the services and amenities that the company offers. They present very competitive technology as far as providing comfort to their passengers is concerned. Destination-wise, JetBlue Airways may be considered a specialty carrier that is relegated to a short-haul concentration, taking advantage of similar economies available with advanced technology and updated equipment. A short-haul carrier, JetBlue operates efficiently by consolidating services and economies of scale. Consequently, as a short-haul carrier, JetBlue’s revenues are considerably high compared to other airline companies.

In 2003, JetBlue declared a profit of $ 17.6 M for its first quar...
6 Pages(1500 words)Case Study

Financial Management Analysis of Rio Tinto Plc

Taking into consideration that Harmony is the sixth-largest in the world in the gold mining industry, the choice of Harmony God Mining Co. as a benchmark company is the most suitable and justifiable. Moreover, Harmony has also some investment stake in Rio Tinto, and this situation makes the company more suitable for the choice. At places, the benchmark company’s performances have been better than Rio Tinto, and thus Harmony has a competitive edge as well over Rio Tinto.

Profitability ratios like Operating Margin Ratio, Net Margin Ratio, Return on Assets (ROA), and Return on Equity (ROE) are the performance analyzer of any company. Profit Margin ratios show the relationship between profit and sales. Since profit ca...
8 Pages(2000 words)Case Study

Key Success Factors analysis of British Petroleum

Also, the paper will look at this initiative of bp from a critical point of view, thus making recommendations to improve the firm's competitive position.
British Petroleum, a British oil, and energy company got the strength and also a brand change when it ‘merged’ or ‘acquired’ with the American company, Amoco. According to the official version, British Petroleum merged with the Amoco Corporation (Amoco), forming bp Amoco in August 1998. “In 1998, Amoco and bp announced that they had merged, combining their worldwide operations into a single organization. Overnight, the new company, bp Amoco, became the largest producer of both oil and natural gas in the US.”( Then as an exercise to...
10 Pages(2500 words)Case Study

British Airways

...British Airways—Introduction and History British Airways is the largest air carrier of UK and third-largest of Europe. The operations of British Airways are chiefly centred on the two London airports, Gatwick and Heathrow. The BA fleet consists of different variants of Boeing aircraft some of them fitted with British made Rolls Royce engine. British Airways came into existence in 1974 after the merger of state-run internationally run British Overseas Air Corporation (BOAC) and a mainly European British European Airway. The BOAC originates in 1939. Two airlines British Airways and Imperial Airways were merged and nationalised to create the BOAC. The staff members of two organisations did not accept the merger and British Airlines...
11 Pages(2750 words)Coursework

British Involvement in Jewish Immigration to Palestine 1919-1939

Britain held close its cards on its motivation for throwing its support in one direction or another in the years between 1919 and 1939. Even though they were the force behind laying the foundation for the rise of Israel as an independent state, they also sent mixed messages making it difficult to say where, if anywhere, the British stood on Middle East relations and Israel.
While Britain’s role in the Middle East would change over the post World War I years, Britain acquired additional Middle Eastern territory following the war. Some Middle Eastern leaders sided with Germany during the war, and, as a result, in the aftermath of the war Britain’s Middle Eastern territories were increased (Kedourie, Elie, [Dann, Uri...
13 Pages(3250 words)Article

J. Sainsbury Plc supermarket in Russia

J Sainsbury is not expected to distribute cash, pay a dividend to shareholders or share repurchases over the next five years as it expects to expand its activities and invest in all positive net present value (NPV) projects by opening more shops in Moscow and its environs. One of the priorities will be, creating an online database for customer’s interaction, queries, purchases, and free-draw. Consequently, all profits will be re-invested into its expansion program (Opening of new stores, extending its product line) as well as any profitable venture that the company may come across supported by the shareholders.
Based on feasibility studies, the partners, I have targeted the heart of Moscow, to be used as the country hea...
17 Pages(4250 words)Case Study

AstraZeneca PLC Objective in Prctice

The UK mаrket iѕ dynаmic аnd increаѕingly competitive аnd, with а trаde ѕurpluѕ of £2.44bn in 1998, it rаnkѕ third аfter Germаny аnd Ѕwitzerlаnd in the globаl phаrmаceuticаl induѕtry rаnkingѕ in termѕ of trаde bаlаnce. Аccording to the Аѕѕociаtion of the Britiѕh Phаrmаceuticаl Induѕtry (Аbpi), the induѕtry employѕ аround 75,000 people, of whom over 25% аre grаduаteѕ.Reѕeаrch аnd development (R&D) iѕ extremely importаnt to the phаrmаceuticаl mаrket. It tаkeѕ mаny yeаrѕ аnd hundredѕ of millionѕ of poundѕ to develop аnd lаunch а new drug, with the ever-preѕent threаt of fаilure. Аt the ѕаme time, product lifecycleѕ аre ѕhortening becаuѕe of increаѕing competition within the different therаpeutic cаtegorieѕ. In 1998, in the...
16 Pages(4000 words)Assignment

Audit Michelmersh Brick Holding Plc

Audit risk should be estimated to a low level that will provide sufficient evidential material to obtain reasonable assurance in order to issue an opinion on financial statements.
Michelmerish Brick Holding Plc’s (MBHP) business consists of the production of clay products, landfill operations, and development of land. The operational profits in 2007 increased matching with the rise in revenue when compared to the performance with 2006. Under such a scenario of hugely increased operational activities, the acceptable low level of audit risk is a matter that may be determined by evaluating the auditor’s reliance on the extent and efficacy of internal controls in operation with MBHP. Besides the assessment of the acce...
7 Pages(1750 words)Assignment

The British Constitution vs The Human Rights Act 1998

This research essay analyses the above statement and arrives at a conclusion.
Integration of the provisions of ECHR into U.K’s domestic law by way of HRA 1998 can be regarded as revolutionary as it facilitates the majority of the ECHR rights provisions directly applicable in the U.K. Before that integration, a U.K Court has to presume that when there is a clash between U.K’s domestic law and ECHR rights provision, the ECHR rights provision will always prevail. This principle has been laid down in R v Secretary of Home Dept ex parte Brind1 and R v Secretary of Home Dept ex parte Thakrar. 2
Courts have now the power to declare any statue which they find incompatible with ECHR provisions and order for fine-tunin...
9 Pages(2250 words)Case Study

What It Means to Be British

With such a correlation, sports have always integrated with and thereby influenced many countries’ history and importantly the social belief of their people. Many British sports, as well as British sportspersons, have indulged in certain actions on the field as well as off the field, which have reinforced as well as challenged many perceptions of the people. Thus, this paper will analyze how sports in the United Kingdom have both reinforced as well as challenged dominant social beliefs about what it means to be British.
Social practices of the people in a particular nation including the social practice of sports contribute actively to the formation of that nation’s identity, as the people construct meanings influe...
7 Pages(1750 words)Assignment

Financial Analysis: British Airways Plc

...revealed in the yearly report (British Airways, 2009). 2. The Audit Report 2.1. What is the role of auditors? Auditors are responsible for providing financial information which is accurate and to independently evaluate the precision of financial information. 2.2. Auditors & Auditors Opinion Ernst & Young LLC is one of the most renowned audit firms and the financial statements of British Airways Plc. have been audited by them. Their views on the financial statements include: 1) The financial statements of British Airways give true and fair view in accordance with International Financial Reporting...
7 Pages(1750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic British Airways PLC for FREE!

Contact Us