Nobody downloaded yet

Google College - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Google College Essay"
The fundamental principle of business models is to provide a sustainable means of generating revenue for a company. Google's business model depends mainly on search services and "highly targeted advertising" ("Company Profile"). They profit from relevant sponsored links based on a user's keyword search through their search engine…
Download full paper
Google College Essay
Read TextPreview

Extract of essay "Google College Essay"

Download file "Google College Essay" to see previous pages... Google is presently touted as the "world's best search engine" ("Company Profile"). They pioneered the use of text-based ads with a search engine that has a clean, spartan lay-out. The creators also devised a system of page ranking that assesses a site's value on the premise that the number of sites pointing to a particular page is an indicator of it's importance.
Let us write or edit the essay on your topic "Google College Essay" with a personal 20% discount.. Try it now
This system, coupled with a match to a searcher's text query can give out the most relevant and accurate results. Their innovative take on the search engine is the foundation of their success, and they have branched out to offer a wide array of services.
Google's content-based advertising scheme results in a service that accurately zeroes in the appropriate market. This produces a " higher than the industry average " ("Company Overview") click-through rate for their text ads compared to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regarding advertising include the precept that one "can make money without doing evil" ("Corporate Information"). They maintain that the ads on their results pages can actually "provide useful information" ("Corporate Information") and are only shown on the basis of relevancy to the person's query.
The company also adopts an unconventional approach to their business model. Instead of promoting their company as a brand, like what their competitors do, their focus is in enhancing the technology of their primary service-that is, a faster, easy to use, and effective search engine. Their initial popularity is owed more to word-of-mouth, rather than to marketing and brand promotion. This has enabled them to tap into greater revenue-generating services such as AdWords and AdSense ("Corporate Information").

Google proclaims that its company's mission is provide a superior search engine "organizing the world's information and making it universally accessible and useful" ("Company Profile"). It also projects a relaxed corporate atmosphere which is elucidated by their philosophies such as "work should be challenging and the challenge should be fun" or "you can be serious without a suit" ("Corporate Information").

Their principle when it comes to the search engine is "never settle for the best" ("Corporate Information"). Even though their search services are already touted, both in performance and popularity, as the most outstanding in the industry, they espouse an open attitude to change and innovation.

The company also espouses a dynamic perspective in running and developing their services. With that in mind, they have constantly innovated and expanded their domain to include a myriad of other services that does not necessarily lie within the search engine arena. Its Google Labs, dubbed as it's "technology playground", is a testament to this philosophy as it constantly launches new and experimental ideas that challenge the status quo and redefine how we use the Internet. They are trying to develop and discover new technologies that will enhance the current state of things. According to their company overview, they are working to "expand search capabilities, encompass more information and present information in fresh ways across multiple plat forms".

Advertising on the Internet is an offshoot of the traditional broadcast model. This model is most effective for sites that can ...Download file "Google College Essay" to see next pagesRead More
Cite this document "Google College Essay"
  • APA
  • MLA
(“Google College Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1506842-google-college-essay
(Google College Essay Example | Topics and Well Written Essays - 1000 Words)
“Google College Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1506842-google-college-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Analysis of Googling Out of Control and Work in Google
They focus on the work environment of the Google employees which may have a negative impact on the business in its entirety. The essay highlights the risks that the business faces due to the lack of structure in the management system. Organizational Culture is the shared beliefs, assumptions and values of the employees within the organization.
7 Pages(1750 words)Essay
Google and Yahoo
Report on Google and Yahoo, Short essay tasks Name: Institution: Date of Submission: Assignment 1 (010) Introduction Every organization requires to know what they are doing and how things will be done. It is imperative for an organization to ensure that an organization has efficient operation of its business activities and that the roles of each worker are stipulated.
28 Pages(7000 words)Essay
HR google case study
Human resource management widely uses this theory. This is an important theory to apply in human resource management studies because it gives ample scopes to the human resource managers, teachers and student to learn more about the link between the theory and the reality (Cooksey and Gates, 2011, p.1).
12 Pages(3000 words)Essay
College Essay
It is with belief and confidence that I have settled on your institution as the perfect match for my ambitions, after researching on universities. As well as the qualities that the University of Wisconsin possesses, I also believe that I will flourish as a
2 Pages(500 words)Essay
Google Master Essay
Google, a term coined in for 1 followed by 100 zeros is a reflection if the company's vision to create an organized form of access to immense information that is available. Google with it revenues reported at $3.21 billion for the quarter ending at December 31, 2006, an increase of 67% compared to the 4th quarter of 2005, this company is fast growing with its philosophy of delivering more than what is expected.
15 Pages(3750 words)Essay
Google Essay
Although Google thought that this would be the case, they refused to negotiate prices ahead of time, such as the radio would have handled it. Emmis Radio executive Rick Cummings met with Google executives and he recommended that adding zeros to the spot price would be better for airtime.
3 Pages(750 words)Essay
It is undoubtedly the world’s largest search engine at the moment and the credit for the same goes on the shoulders of its founders. The single most
6 Pages(1500 words)Essay
College essay
People that complete a college degree have better higher paying jobs. During my tenured in high school I demonstrated the ability to work with other classmates and provide support to me teammates during group assignments. I always pay close attention
2 Pages(500 words)Essay
College essay
for any toddler and I got good things such as toys, got to go to Disneyworld (or at least the version of it then) and even attended a private kindergarten and middle school. All this however tumbled down with the separation of my biological parents. My father was the sole bread
2 Pages(500 words)Essay
College Essay
The environment is constantly changing, and there is global increase daily. It is another challenge; therefore, it is important that people are equipped with skills that will enable them operate effectively in this environment. Effective leadership is another challenge
3 Pages(750 words)Essay
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Google College Essay for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us