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SPE 565 - Essay Example

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A conceptual model confines facts and information in a problem domain as it aims to communicate the sense of terms and concepts used by experts in discussing the problem, and discovering correlations between different ideas. The conceptual models usually used as tools for measuring social behaviours are social cognition models…
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SPE 565
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Download file to see previous pages These are social-cognitive theory by Bandura, 1991, Theory of Planned Behaviour by Azjen, 1991 and Theory of Interpersonal Behaviour by Triandis, 1981.
(Bandura, 1997) defined social-cognitive as a theory that "explains how people acquire and maintain certain behavioural patterns, while also providing the basis for intervention strategies" (n.p.). The factors to be considered to evaluate behavioural change are the people, environment, and behaviour. This social cognition model focuses on self-efficacy expectancies or beliefs about a person's ability to perform certain behaviour. A framework for designing, implementing and evaluating programs are being offered in social-cognitive theory.
To better analyze this social cognition model, analysis of the pros and cons when this model is used should be presented. SCT is an important and effective means for educators in assisting the students to gain new supporting skills by developing feelings of self-efficacy from their own mastery experiences. SLT can help educators determine why certain learning activities work, and why other activities aren't very effective as the students may receive standard persuasive techniques to try to instil feelings of self-efficacy. ...
It is believed that all of the people are able of doing critical thinking, in spite of their differences. Additionally, social cognitive theory encourages the use of non-traditional methods of learning instructions and evaluations, which involves a major time commitment on the part of the expert using the model.
Theory of Planned Behaviour (TPB) evaluated:
The theory of planned behaviour is a theory about the relation between behaviour and attitudes. It was projected by Icek Ajzen as an annex of the theory of reasoned action (TRA). It is one of the most prognostic persuasion theories. As (Wikipedia, 2007), "it has been applied to studies of the relations among beliefs, attitudes, behavioural intentions and behaviours in various fields such as advertising, public relations, campaigns, healthcare, etc." (n.p.).
TPB can cover people's intentional behaviour which Theory of Reasoned Action cannot explain. TPB would help better forecast health-related behavioural intention as it improves the predictability of intentions. It can give explanation to individual's social behaviours by viewing social norms as important factors.
However, TPB fails to notice emotional factors and may only provide limited assessment on these areas.
Theory of Interpersonal Behaviour (TIB) - Triandis Theory
This model is based on TRA and TPB although based on (Davis et al., 1992) "efforts towards developing models that incorporate a non-utilitarian aspect of technology acceptance have been made" (pp 1111-1132). Hence, it does not distinguish the emotional from the cognitive domain and promotes assumption that an individual is positioned on the dimension of both emotional and cognitive bipolar in terms of evaluation.
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