StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Sales Performance - Case Study Example

Comments (0) Cite this document
Summary
I am working in this company from last nine years and having the responsibility for the management of the medical product Allround. The management is being composed of all factors from manufacturing to its consumer satisfaction. Though, I take care of different attributes through out last nine years with respect to the management of this product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Sales Performance
Read TextPreview

Extract of sample "Sales Performance"

Download file to see previous pages Keeping the quality maintained it was necessary to take a step which leads to make the standardize space in market for the brand and though I lowered the retail selling price of this product to 5.25. It isn't a big loss but a nice way to attract consumers to use this product.
It wasn't a bad decision, as per my decision to lower down the price for attracting more customers becomes true to the fact that sale price raised from 102.1 to 119.7, net income raised from 67.2 to 99.6 and stock price move up from 38.35 to 51.89.
It was a nice and successful decision as at the end of year the brand was known among customers and made its fix place in the market. But, as nobody is perfect, I missed the advantage of consumers i.e., I forgot to fix the budget in a manner that consumers may get good allowance as well.
It was the time to satisfy the consumers as well before they stop requesting for the brand. As alternatives for every product is available in the market and the vital source to keep the brand name in market is to keep the consumers in hand. Though, I made the decision to satisfy consumers this year sustaining the brand name.
However, things were not stabling but still the brand name was flourishing in the market with upraise of 2.9%. But unfortunately, from market efficiency to consumer satisfaction everything was lowering.
I was still satisfied that my aim to make place in the market till new product introduces was on its advancing stage. But yet to manage the budget and keep other resources satisfied. There I noticed that in deed of gaining name I lost the direct sales force from 94 to 75.
Part 3: The summary of year 3 performance;
To stabilize sales force before the product launch, a strong step has to be taken in order the brand name enhancement strategy don't get disturbed. For this, numbers of sales people were hired, and different branches with the company name are opened.
This step enhances the direct sales force from 75 to 114. A good margin was increased to sale of the product in many new locations publicizing the brand name. Opening of 5 drug stores, 22 chain drug stores, and introducing the brand product Allround in grocery and convenience stores involves a large amount of money.
I had overlooked the expenditure on hiring and showing off brand name all over which made me loss of 4.7 Million. Moreover, for the good sale I might have given too much discount which made a big affect on stock price which lowers 7.29% and net income that lowers at the difference of 18.4%. I would have a nice budget plan.
Part 4: The summary of year 4 performance;
Loss of 4.7 million was not less, still when a new product has to be launched this year. Despite the fact that, loss is there, I decided to launch the new product Allround+ with minimum price, to all stores and sacrifice with the budget loss. Moreover, I planned to lessen the sales force a bit.
This was the start of new product and though launched at minimal rate 4.85. It attracts the customers and due to the same discounts from the company consumption went fine this year. Net Income and stock price ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sales Performance Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Sales Performance Case Study Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1500588-sales-performance
(Sales Performance Case Study Example | Topics and Well Written Essays - 1000 Words)
Sales Performance Case Study Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1500588-sales-performance.
“Sales Performance Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1500588-sales-performance.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Sales Performance

Human Performance: Theories and Principles of Motivation

I have been assigned two HRM consultants who are busy designing the motivation questionnaire to be administered to all the group employees. However, this also gave me an opportunity to reflect over my personal strengths and weaknesses as I would soon have the most responsible task of convincing the top management about the contents of the questionnaire and the finalization of motivation report and its possible uses in the group in the formulation of exact policies and tactics to improve employee morale. My immediate boss gave me this entire assignment breaking the line structure and formalized it by getting it ratified by the board. He also built an incentive and bonus deal for me to be awarded on the successful completion of the...
12 Pages(3000 words)Case Study

Strategy and Business Performance in Ryanair Industry

Transport accounts for over 10% of the EU’s GDP and employs nearly 10 million people. Transport also helps to bring Europe’s citizens closer together, and the Common Transport Policy is one of the cornerstones of the Single Market Of all the different transport modes, air transport has shown the largest increase in passenger volumes over the last 20 years. Expressed in passenger/kilometers, air traffic has increased by an average of 7.4 % per year since 1980.

Ryanair has a simple business strategy: make travel affordable with low fares thanks to basic service, without frills. This concept, experienced first in the US in the early fifties, gave birth to one of the biggest success stories of the last 20 years...
7 Pages(1750 words)Case Study

The Interrelationship between Organisational Strategy and Employee Involvement and Performance in the Workplace

The definitions are preceded by a general linkage point between the kind of employee involvement which could be expected within an organization’s set up as well as the long term growth agenda, courtesy the strategy itself (Beal, 2000). The motivational aspects are touched upon in detail as well as the aspects that deal with employee involvement and the like on a more proactive basis. Further within the order, the role of the top line personnel which consists of the top management is discussed in detail and lastly, the workforce diversity issues are talked about so as to have a point of understanding as far as the whole topic is concerned. (Schultz, 2003)

Organizations that are ready to upgrade their human resource...
10 Pages(2500 words)Term Paper

Why Are Performance Management Such Closely Related Aspects of Human Resource Management

Performance management systems make use of the fact that performance is increased on the part of all concerned and there is no shortfall as concerns to commitment, dedication, and devotion when at work. (Bilgin, 2007)

What this performance management system does is to ensure that the right people get the bonuses, incentives and so on as well as point out the ones who have fallen short on the company’s expectations over a period of time. This would help in giving them rewards and incentives which will eventually make one and all happy at the end. Also, this will continue their desire to achieve more and more within a specified period of time and thus come into the good books of the company. In return, they can be g...
6 Pages(1500 words)Essay

Effects of Human Resource Systems on Manufacturing Performance and Turnover

Most of these developments, not surprisingly, have come from communities of scholars focusing on their own particular countries or regions, be it the US (for example, Arthur, 1994; Delery and Doty, 1996; Huselid et al., 1997), the UK (for example, Brewster, 1999; Guest et al., 2003), elsewhere in Europe (for example, D’Arcimoles, 1997; Lahteenmaki et al., 1998; Roderiguez and Ventura, 2003). The difference in perspective on the value of people in organizations and the validity of HRM, particularly in non-Western Countries may be best understood in terms of the concept of locus of human value (Jackson et al., 2003). Jackson et al. (2003) came up with a conceptual map of international organization and human resource management...
12 Pages(3000 words)Essay

Growth Performance of Indian Economy

This percentage is expected to rise to 70% by 2030 - the largest in the world, according to a report titled Destination India- from the Investment Commission of India.” (Hood).
We all know that for more than a century, the United States has been one of the largest economies in the world. However the past few years showed major development in some countries, and the focus moved to Asian countries like India and China which were progressing very fast.

According to the experts, share in the total world GDP of India will rise from 6% to 11% by the year 2025. The GDP of India rose to 9.0% during the year 2005-06 again to 9.4% in 2006-07. The projection reports say that India will be 60% the size of the US economy...
6 Pages(1500 words)Assignment

Measures of an Effective Organizational Performance

Social capital has an important role in the goal-attainment of actors through the support of relationships. Actors could either be individual people or groups such as firms and other organizations. In groups, the social relations matter most between, and not within, the groups (ibid). Apparently, it cannot be discounted that within the group and individual has social capital in associations between people, yet then the significant actors are the members of an organization, not the organization as a whole. Like physical and human capital, social capital also demands investment to construct.
Entrepreneurs and managers nowadays are venturing into the realm of social capital because of two important elements that trail with it, w...
10 Pages(2500 words)Assignment

Using Self Efficacy to Increase Staff Performance

The methodology section of the paper makes use of the qualitative narrative storytelling approach and two separate interview sessions (one among the managers and the other among the selected employees) are employed as the primary research designs for the purpose of the study. The major themes derived out of the interviews are elaborately discussed and analyzed in Chapter 4. The conclusions of the study show that there exists an interrelated relationship between the self-efficacy of the staff and the leadership approaches of the managers or employers. The better the effectiveness of the leadership, the greater is the productivity of the workforce in an organization. The factors that contribute to the growth and development of the w...
37 Pages(9250 words)Thesis

Evaluation of Performance of a Bank Using Published Accounting Data

...Table of Content Introduction: 2 Background 3 Thesis ment 4 Main Body 4 Conclusion 6 Limitations 7 Recommendations 7 Bibliography 8 Evaluation of Performance of a Bank Using Published Accounting Data Introduction: Banks are the global industrial powerhouses1 and they have introduced very complex and risky products and services. During its operation, every bank is exposed to credit risk, liquidity problems, interest risk, market risk, operational and management risk.2 The collapse of banking industry severely influences the world financial system, which means that it is very important to evaluate the performance of the banks. There are different parameters based on which performance of a bank can be evaluated such as financial management...
7 Pages(1750 words)Case Study

What to Consider in Structure-Conduct-Performance Model

... for each of the firm. If they both play L then the profits would be half of what they would earn if they do not change. Part B The purpose of this essay is to critically analyze the extent to which the efficiency and equity considerations should be taken into account in the Structure-Conduct-Performance Model when it comes to deciding policies for the mergers between large firms. Firstly, the paper talks briefly about the Structure-Conduct-Performance Model and then moves onto discuss the importance of equity and efficiency in policy making for mergers. Introduction According to the Structure-Conduct-Performance Model, the performance of any industry depends on the firms’ conducts in the industry. The Conduct of the firms in turn depends...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Sales Performance for FREE!

Contact Us