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The Best Brand - Assignment Example

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The marketing mix 4Ps model is a tool to assist marketers in implementing the marketing strategy, with the aim of not just 'satisfying the needs of the customers within the target market, but simultaneously to maximize the performance of the organization (Value Based Management.net).
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The Best Brand

Download file to see previous pages... Achieving this make it easy for the company to reach and build association with its target market.
The Coco Mademoiselle by Coco Chanel displays superb consistency in its marketing effort. With young women from twenties to mid-thirties as its target market, the product aptly exudes femininity, excitement, youth and freedom. The irrepressible spirit of Coco is what makes the product more saleable to its target market. Apparently, it is in the ages of twenties to thirties that women are so excited about their career and image, the age of financial freedom and independence as this is the age before they settle for marriage. A perfume then which promotes free-spirit would fit the target market. In terms of product, the Coco Mademoiselle by Coco Chanel aptly services the wants of its target market, composed mainly of high-earning, independent minded, sociable, career women.
The status symbol brought by having the superior price among the rest of the perfume products also fits the youthful conviction of being the best and achieving the highest. Coco Mademoiselle's target market mainly comprises of women who wouldn't settle for less, therefore paying the highest price for a perfume is actually a desire and not a sacrifice. With this, the product greatly coincides with the price strategy.
In terms of place, both Coco Mademoiselle by Coco Chanel and J'adore by Christian Dior have found the excellent distribution sites in famous out ...Download file to see next pagesRead More
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