Media Essays

The author states that digital and interactive media has made it a lot easier for people to stay in touch and especially to connect with people with whom daily interactions are not possible. People now can know what’s happening in an old buddy’s life with the help of interactive media which is not possible through traditional media.

The phones of prominent celebrities, the British Royal Family, and even the family of murdered schoolgirl Milly Dowler were tapped - most prominently by subsidiary tabloid News of the World - as a means of gaining information for stories. A number of high profile resignations and arrests occurred as a direct result. 

According to the paper media has had its success stories as far as the target audience is concerned. It is observed that media is an influential and an informative factor in the societal context. Media empowers people to gain insights about culture, society, economy, politics, and environment among others. In so doing, it has become part and parcel of the contemporary society.

The paper will also present various pros/cons and convictions of the original author. A conclusion will be provided at the end to summarize all discussions and analyses. It is worthwhile to mention that print and electronic media have recorded tremendous growth in the last 50 years, which is mainly attributed to changes in strategies.

Diversity and message pluralism is important because they reinforce the concepts of individualism and freedom. This is done by ensuring balanced and appropriate news coverage and facilitating the process of opinion-making and that a vast media sector that represents a wide scope of opinion is vital in a democratic society because its citizens are able to form their own opinion.

The specific phenomenon is explored and analyzed in this paper; reference is made to two stories which meet the terms of infotainment, meaning the way in which these stories have been promoted by media: the marriage of prince William and the sentence of Lindsay Lohan. It is made clear that media infotainment and melodramatic reportage are primarily used in order to secure the high publicity of a particular story, even for a short period of time.

This paper takes a diligent effort to discover the reformation of the masculinity of men in the fashion advertising in UK market. The impact of metrosexual images has reformed the traditional male masculine look in the fashion advertising industry. The metrosexuals have become the focus of the fashion advertising in the recent time.

The author analyzes "16 and Pregnant" or "Teen Mom" reality-television shows and how they glamorizing teen motherhood. Less educated teens are statistically more at risk of having children out of wedlock. Also, this essay outlines how feminism is made to mean in contemporary media culture, celebrity gossip blogging and postfeminism.

The conclusion from this study states that providing examples of the media influence in this study, one can quote the instance of the Obama campaign for change as his dictum that he brought about when he came to power. He has started his political campaign to become the President of the United States well before he took oath as one.

News from the media is influential as most of them concern the human life. That is why great news events are what broadcasters would want to offer as they are in high demand. However, there are also other human events that are becoming integral parts of daily life which would no longer create remarkable impact or special response.

According to the paper television, which was referred as a “vast wasteland” long time ago, together with the other media overloads us with tons of useless and delusive information daily. The flow of information in the modern world is so varied and contradictory that all the efforts to realize and apprehend it are beyond the power of an individual and leads to stresses and uncertain decision making.

Adolescence is considered a tender age where individuals are constantly discovering their personality. Young adults are basically trying to identify themselves as individuals during the initial stages. Nonetheless, social media provides these individuals with a chance to experiment with a number of online sites like YouTube, Facebook, Flickr, MySpace etc.

This essay explores the following questions: • What are the effects of cultural differences on advertising? • What are the effective ways of advertising according to cultural differences? • What are the suitable strategies to developing advertisements that sensitive to cultural differences and can generate positive effects of the differences?

The media is perhaps the most dominant factor that has a colossal impact on children. If children view violent television, it might make them violent in nature, or they might develop fears due to the trauma the experience. Similarly, verbal or explicit content that is everywhere in both the electronic and print media might have a very harmful impact.

The Muslim groups have been seeking to use various media outlets in order to convey their messages and compare the global dominance of the western media, but their efforts have not succeeded. Western media use the 9/11 incidence in order to capitalize their political gains and depict Islam as extremism, radicalism and fundamentalism.

As opposed to words that have a clear meaning, visual presentations lack conventional and systematic structures or formulae necessary for standard interpretation. This inadequacy leaves a lot of room for subjectivity. Whims, misinterpretation and misconceptions are therefore to set in and thereby defeating the meaning of the visual presentation.

The author of this essay aims to analyze the advertising campaigns of the Diese such as “Take Action”, “Global Warming Ready”, "The Future: A Musical to Believe In", its tagline and different approaches that are implemented. Diesel advertisers apply a “kitsch aesthetic and a camp sensibility” to their advertising.

There has been little research on gauging the impact Guerilla advertising has. The author takes the customers’ perspective on Guerrilla marketing strategies and assesses if these marketing strategies inspire the customers to purchase the product. Also, customers’ attitude to intrusive and aggressive nature of this form of advertising is described.

The author portrays characteristics and also challenges with which PR and advertisement faced. Ads and public relations also have certain negative aspects. In the competitive market the advent of various ad agencies along with the arrival of the billions of products, ideas or services to satisfy the needs of the clients.

Ad has changed from one way to two way communication where the audience is free to interact. Over the years fundamental changes have been happening in the advertising industry where audiences are moving from mass to niche media which have indisputable trends towards disintermediation, fragmentation and greater consumer control.

Based on the potential impacts of the media on humanity today, what it means about taking them into the people’s hands would mean taking control over them. In a way, it is shown that to take control of them should be in any way a form of making them potential tools for the achievement of varying objectives.

Norman’s work “Emotional Design” on emotional appreciation is demanding readers’ own views. Wittkower‘s "iPod and philosophy: iCon of an ePoch" is related to new inventions in the philosophical toolkits. Evans "Social media marketing: strategies for engaging in Facebook, Twitter & other social media" discusses the social media’s important aspects.

Advertising today has become gendered in that it addresses the pressing need of humans to express their social images by way of physical appearance. Advertisements that show the female body decorated through cosmetics and fashionable items are based on woman’s desire to express her presence by working with and within her body.

 Pulse-code modulation or PCM is a digital exemplification of an analog signal whereby the signal magnitude is sampled regularly at even intervals, then quantized to series of symbols in digital (usually binary) code. The PCM has been employed in digital telephone systems and also is the standard formula for compact disc red book format.

In a world where women are the major consumers, it is their right to be portrayed respectfully, if not at least normally. Studies strongly suggest, though both men and women are portrayed sexually in the mainstream media, nearly 50% of the ads portray women sexually, while only a very few ads portray men in the same sense.

Paterson et al., (2006) noted that the development of the left hemisphere doesn’t happen in an instant. Language and cognitive skills, therefore, at this period of infant life may not be observable yet. It could be possible, then, that the adverse effects found in some studies coincide with the natural tendency of infants, young as they are, to lack cognitive and language skills.

The findings of the study show that social media are positively moderated to stress (physical reaction of the body) and anxiety (psychological disturbances like inconsistency and ambiguousness). However, the study found that participants, particularly the young ones age 18 years above, were more stressed and anxious after using social media websites than before using them.

This paper inspects the effect of the increasing use of social media on the political functioning of Arabian nations, with special reference to the Arab Spring. The first section of this paper introduces the subject and provides the aims and objectives of the research work. In the literature review section, models, theories, and contemporary practices in Arabian nations are discussed.

According to the author, the specified knowledge, the market enlargement of preceding year is plus 28 percent amount and plus 30 percent value. On the other hand we approximate so as to the market enlargement of this industry would probable to be superior because of the enlargement of vigorous tendency in Paris.

It is practically inescapable to turn on the television, browse internet or drive past billboards without seeing some sort of sex appeal. Even though advertisers have tasted lot of success in promoting their products with the help of ads with sexual contents, some studies have shown that it is adversely affecting society’s perception of beauty.

From the overall analysis of the paper, there are both positive as well as negative aspects associated with the presence of Wikipedia and similar other sources available online as an information hub. The information provided by the source is not considered reliable and authentic owing to the fact that it is a collaborative effort of different editors with unknown expertise and knowledge.

According to the study conducted, the future of the media can only get better as aforementioned and there’s no reason why it shouldn’t. The researcher’s aim would be to add to the profits while bringing in something new to this wonderful industry. There is much scope for experimentation and evolution in this particular industry and the author’s role would be to tap it to its utmost.

A discussion on the historical background of telecommunication actually traced its origins from the discovery of the telephone by Alexander Graham Bell in 1876 (von Alven, 1998), 137 years from now. Previous to that, it was interesting to note that forms of communication included fire signals, carrier pigeons, and even a line of canon that relayed relevant messages.

Despite the growth and popularity of electric media over the last few decades, the print medium is still regarded as an important and lethal weapon for advertisement. The author describes the print ad of Coca-Cola Company published in 1969 and another print ad published in 2008 by McDonald that promotes McDonald’s Drive.

Because of the restriction in western dominated social sites, the Chinese Internet users actively engage in social media through homegrown social media platforms.These sites differ from other western platforms such as Facebook or YouTube. Indeed, the blocking of them has led to unprecedented expansion of the Chinese equivalent.

Unethical advertising is preparing such advertisements that do not comply with the general norms of advertising and do not meet certain requirements. There are various types of advertising considered unethical and business experts are putting efforts to avoid implementation of such methods in the future.

We live in a world that is constantly becoming more and more technology and gadget dependent in accomplishing daily tasks. Anything from creating a grocery list, all the way to reading a newspaper editorial has developed into a socially inclusive activity that dictates the way we shall function as a society in the future.

The paper determines whether there were any significant differences between the two periods – 2002 and 2010 in the way in which both media framed the news on Brazil as well as the types of frames used. The paper sought to determine the overall US media tone towards Brazil. This study analyzes ‘the portrayal of Brazil in the U.S. news media’. 

The media violence cases have increased manifold these days. These cases have severely affected the moral standards of society at large. The growing importance of media is undeniable these days. The media has brought the world at the fingertips. Today, sitting at home we are able to access every bit of information worldwide.

The term Internet connotes a specific set of protocols. It has become an international source of information of billions of people at school, home and work. The main reason for the exponential growth and development of internet is mainly because at it offers better and efficient techniques for accessing the contents of the web.

The history of the electronic television as we know it today can be traced back to the genius of three major people, starting with Thomas Edison, who discovered what he referred to as telephone scope, which was a system that allowed pictures and sound to be seen and heard in a different location, from where they were being taken (Abramson, 47).

With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively. Social media platform entails web-based and mobile technologies that turn communication into social interactions.

            The reason why excessive use of social networking websites has become an issue of concern is related directly with the associated consequences for users and their close relationships. Prior researches have not been able to identify and explain such consequences and problems in detail. This is the reason why they need for this particular study arises.

The author elaborates the manipulative advertising and the way manipulative advertising impacts the working of laissez-faire economy. He/she also discusses whether manipulative advertising should be resisted or not. The author discusses the different advertising regulations and institutions in charge to implement those regulations.

The author discusses the appeal in sports media advertisement and the impact that it has on us. Teenagers are an important part of the market and most advertisers have noted this. Sporting events and personalities in them possess power that can be used to influence teenagers in a way that is likely to have them act in a particular manner.

This literature review tends to assist in presenting a comprehensive understanding of the phenomenon already studied in a more comprehensive way, obtaining a complete picture of research subject. Subsequently, the comprehensive understanding of a phenomenon with the virtues of critical review of selected literatures can also reveal new evidences inspiring objective-oriented thinking on the research problem.

Media has experienced plenty of changes, especially from the mid-twentieth century to the present day. It has not only led to the development of better means of communication between people but has also enabled the swift access to information from all over the world. Furthermore, media has come to affect the lives of the individuals who are its audiences.

Food is not just for nutritional consumption, it can be used as a system of communication and also express attitude if the appropriate messages and images are in place on the advertisement. Advertising that continues to sell this message, even today, understands the elements of human psychology that motivate their personal needs and ambitions.

This work focuses on adolescent girls within Saudi Arabia. This country was chosen because there have been few studies undertaken on advertising in this part of the world. It is likely that the influence of advertising on the nutrition habits and behavior of adolescent girls is different in Saudi Arabia than in the Western world.