Role of Social Media in Prada Consumer Behavior - Case Study Example

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Summary

The study "Role of Social Media in Prada Consumer Behavior" critically analyzes the link between social media and consumer behavior concerning the luxury footwear Italian industry, especially Prada. The impact of social media on consumer behavior towards products and services has grown significantly…

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Subject: Media
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Role of Social Media in Prada Consumer Behavior"

Table of Contents

Abstract3

1.0 Introduction4

1.1 Aim & Objective4

2.0 Literature Review 4

3.0 Research Methodology5

3.1 Research Design5

3.2 Research Ethics6

3.3 Sampling Method6

3.4 Procedure for Data Collection6

4.0 Discussion of Findings7

5.0 Conclusion11

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