Media Portfolio for International Cricket Council Cricket World Cup - Assignment Example

Media Portfolio for International Cricket Council (ICC) Cricket World Cup Name Institutional Affiliation Section 1 a. The Media aims at gaining as many followers as possible or boosting the media visibility as well as name recognition by playing the role of informing the society at large regarding the current affairs and especially of the ongoing event. Gaining many followers ensures that information reaches out to every single member of the society and that media’s profile remains at the top-notch rank amongst other media players or entities. As such, this will enhance its effectiveness in the provision of future information. In addition, the media targets at empowering and engaging its audiences by giving them a chance to raise their grievances or concerns regarding media activities, a chance to review and rate the various actions and plans carried out by the media entity to the primary as well as secondary audiences. MEDIA OUTLETS MEDIA OPPORTUNITIES Media Outlet 1 Media Outlet 2 Media Outlet 3 Media Outlet 4 TIMELINE Breaking news Television Newspapers Internet Radio Event day Feature story Social media newspapers internet radio Event day Editorial Television Radio Social media Newspaper Event day Side bar Television Radio Newspapers Internet Event day b. Media planning is usually outsourced to a particular media agency and in most cases encompasses selecting as well as outsourcing optimal media platforms for a client’s product or brand to use. Media planning is incredibly fundamental in ensuring media coverage; this is achieved by exposing the target audience to the intended advertiser’s message or brand information (Kelley, Sheehan & Jugenheimer, 2015). Media planning plays the role of determining the possible combinations of media that will enable it in achieving market campaign objectives. For this reason, in order for a media plan to be considered a good one, it is of essence it incorporates the target population, scan the specific environment in question, has a clear understanding of the audience and determines the content to be covered as well as control over situations. Section 2 a. Fact Sheet Number of injuries From 2014- 2015, 1000 people were admitted to various hospitals for cricket- related injuries across England Over the period of 2015-2016, 200 people were admitted to various hospitals in Wales while 1000 others visited emergency hospital departments for cricket based injuries Causes and types of injuries Most common types related to cricket include sprains, bruising, open wounds, fractures and strains Injuries are also common to hands and fingers as well as head and face caused by falls Safety tips Good preparation such as training before the season starts Warm up, cool down and stretch Coach young individuals on appropriate sliding stop technique Coaches should ensure regular reaccreditation as well as education which keeps them up to date Wear appropriate protective gear such as gloves, boxes, pads, forearm guards and helmet b. Fact sheets serve an integral part in the institution of media; they act as a presentation of data or particular information related to a particular field. Information presented in fact sheet is geared towards informing the general public on various matters that are of concern to them regard a particular issue. Fact sheets are needed to obtain media coverage because they emphasize central points in a clear manner that answers questions such as FAQs. Information provided in the fact sheets is later transferred to the media to enlighten the public. Media coverage uses the data or information provided in the fact sheets by condensing a particular subject of interest into a concise piece of information that is later spread through the media (Taylor & Perry, 2005). A good fact sheet should be able to provide the reader with an overview of the issue in context and should remain informative and relevant to the topic of interest. Section 3 – Media Guide The 2019 International Cricket Council (ICC) Cricket World Cup to be hosted by England and Wales: Media guide Table of Contents; • Schedule of the event . Background to the event (England and Wales 2019 cricket world cup) • Locations of Events • Event format • Contacts • Welcome notes from the Chief Executive Event Schedule 30 May to 15 July 2019 Event background The 2019 ICC Cricket World Cup provides ten teams with the opportunity to improve one of global cricket’s most stimulating events, Cricket World Cup 2019. Events location The game will be held in England and Wales, whereby the specific places will be determined in May, as the match will be held in August. Various teams from Australia, New Zealand, South Africa, India, England, Bangladesh, Zimbabwe, Afghanistan, West Indies, Ireland, Pakistan, and Sri Lanka, would come together with the hosts, England and Wales in a team tournament that will be played against each other. These are the teams that qualifies in the regional tournaments. Event format The teams will be split in groups as per their rankings. There will be Group 1 and Group 2. Every team will be having two players to participate in different matches. The teams in Group 1 will be allowed to have their matches first and then the teams in Group 2 will follow. Event rules The game will be live in the media. This is the first time that the match will be broadcast by the ICC to the international audience, thus the growth of international cricket. The viewers will have the opportunity to watch free of charge. There will be high security in the event locations, so not allowed to commit any crime or to carry any illegal materials like drugs and guns in the field. Those teams that will reach the final will be allowed to participate in the other International Cricket event that will be planned after the upcoming event. In case of poor conduct of the players, they will automatically be disqualified from the game and the team will be allowed to get a representative, but at a lower score. Contact For more information, visit. www.icc-cricket.com. Welcome note All are welcome to ICC cricket world cup held in August 2019. It will be our pleasure recognizing your presence and support to this event, which will be held in England and Wales. We extend to our overseas audience the warmest welcomes to the delights of these cities. Enjoy the atmosphere in the cities, but most of all, get pleasure from the cricket match. b. Justification Media guides are needed to obtain media coverage because it works as a way of advertising the event and enhancing reaching to many people. This is supported by Wallsten, (2010, 172) who has argued that media guides are associated with specific needs of creating awareness of the occurrence of specific event to the audience and reminding the audience about the event on regular basis. Moreover, media coverage of the media guides enhances popularity of the particular event (Hutchins, 2011, 245). My media guide is appropriate because it contains the title to the particular event, the geographical and time information. My media guide is a good one because it is well arranged and provides the necessary information that the event manager would wish the audience to have. My media guide comprises even the rules that would be followed by the audience and the cricket players during the event to enhance efficiency of this event. Section 4 – Media Release ICC Announces Team of the ICC Cricket World Cup 2019 Chief Executive: “We are humbled and happy to let you know the team that won our hearts and proved itself worth the score during the 30 May to 15 July 2019 match. The team secured its place in the ranking because of its strong performance and determination. We are also hopeful to have it put its head high again in the other tournaments to come.” The team was selected by a chosen group of cricket experts who were delegated the duty of selecting a balanced side according to the teams’ performances during the tournament. Sri Lankan cricket team or The Lions was the selected team, which won the Cricket World Cup in 30 May to 15 July 2019 The team captain was chosen because of his innovative inspirational and aggressive leadership during the tournament. The International Cricket Council (ICC) yesterday made known the team of the ICC Cricket World Cup 2016 with Graham Ford being the head and batting coach. The team’s coach was chosen as the most efficient coach according to the performance of the team signifying that he had done all his best to make the team better skills in generating unique cricket playing tactics. In doing so, Graham was ranked as number 1 scoring 78 in all the matches The Sri Lankan Cricket World Cup team was chosen by a group of experts who were rationale and balanced the performances before coming up with the conclusion. The team players included; Angelo Mathews, Upul Tharanga, Kusal Perera, Dimuth Karunaratne, Chamara Kapugedere, Dinesh Chandimal, and Thisara Perera. Other team members are; Dasun Shanaka, Dhammika Prasad, Seekkuge Prasanna, Sachith Pathirana, Nuwan Kulasekara, Sachithra Senanayake, Lakshan Sandakan, Tharindu Kaushal, Isuru Udana, Suraj Randiv, and Dilhara Fernando among others. The captain said: “We were many, but the panel chose me not because I was perfect but because I did my best in the tournament. Given another chance, I will not fail the panel for the outstanding trust granted to me. Am delighted. Thanks.” The release is available online. To have access to this media release and more related information, visit www.icc-cricket.com b. Justification Media releases are required to acquire media coverage because it enhances access to the target audience. In addition, media coverage has a great impact to the achievement of the media releases’ goals. This is supported by Appadurai (2015, 11) who has argued that media coverage helps in communicating the media release message to a large number of people and attract their attention towards the message in the media release. My media release is suitable because it covers all the necessary 10 criteria of media release as identified by Nicholson et al. (2015, pp. 184-187). My media release is a newsworthy and addressed to specific press lists. The headline of my media release captures the readers’ attention because it is clear and easily identifiable. My media release includes a quote from the Chief Executive and from the captain of the team. It has information about the availability of the press release and contacts information. Section 5 – Media Advisory Media Contact: International Cricket Council (ICC) Email: ---------------- Phone: ------------------- For immediate release Date: ----------- The 2019 International Cricket Council (ICC) Cricket World Cup to be hosted by England and Wales England and Wales (2019) The 2019 International Cricket Council (ICC) Cricket World Cup is scheduled to begin on August 2019 in England and Wales cricket centers. This event is hosted by the teams from the host countries. The participating teams will be informed when to arrive at the playing centers on June 2019 to enhance their preparedness. The players will be viewed for their performance and those who qualify for the finals will be identified and their names released to the public since they will be participating in the following round of competition. What: The 2019 International Cricket Council (ICC) Cricket World Cup to be hosted by England and Wales Who: Australia, New Zealand, South Africa, India, England, Bangladesh, Zimbabwe, Afghanistan, West Indies, Ireland, Pakistan, and Sri Lanka cricket teams When: 30 May to 15 July 2019 Where: England and Wales Cricket centers Why: Cricket World Cup is one of the most famous games that boost the international sports. The competition will be the 12th Cricket World Cup, thus capable of attracting very many viewers and spectators. The tournament will involve the hosts England and the top seven other cricket teams in the ICC ranking. This comprise of ten full members and other two associate members. The participation would allow the qualifiers an opportunity to participate in the finals after having gone through the two semi finals. Those interested in interviewing the team leaders of the qualifiers will be required to do so before or after the tournament, but not during the tournament. For more information visit, www.icc-cricket.com b. Justification It is necessary for the media advisories to acquire media coverage because of accessibility of the target audience. Media coverage is effective in timely communication of the intended message and enables acquisition of an immediate response. Moreover, media coverage of the media advisories helps in communicating the message to the diverse intended audience. Audrit, Prsir, Auchlin, and Goldman, (2012, 129) support this statement by articulating that the usage of media coverage has made conduct of media advisories easier and faster because of the improved technology, whereby the internet enhances automatic communication. My media advisory is appropriate because it is clear, has a relevant message, and it is well planned and developed with a major purpose of addressing the public. My media advisory follows the criteria for media advisories as emphasised by Nicholson et al. (2015, p. 193). It contains information about the event to be taking place, the parties to be involved, the specific time of the event, the place of the conduct of the event and the reasons why the event would be taking place. References Appadurai, A. (2015). Playing with modernity: the decolonization of Indian cricket. Altre Modernità, (14), 1-24. Audrit, S., Prsir, T., Auchlin, A., & Goldman, J. P. (2012). Sport in the media: A contrasted study of three sport live media reports with semi-automatic tools. pp. 127- 130. Hutchins, B. (2011). The acceleration of media sport culture: Twitter, tele-presence and online messaging. Information, Communication & Society, 14(2), 237-257. Kelley, L., Sheehan, K., & Jugenheimer, D. W. (2015). Advertising media planning: a brand management approach. Routledge Nicholson, M., Kerr, A., & Sherwood, M. (2015). Sport and the media: managing the nexus. Routledge. pp. 184-187 Taylor , M., & Perry, D. C. (2005). Diffusion of traditional and new media tactics in crisis communication. Public Relations Review, 31(2), 209-217 Wallsten, K. (2010). “Yes we can”: How online viewership, blog discussion, campaign statements, and mainstream media coverage produced a viral video phenomenon. Journal of Information Technology & Politics, 7(2-3), 163-181. Read More