Effect of Media Entertainment on the Society - Essay Example

Positive Effect of Media Entertainment on the Society By Professor Class University City Date of submission Positive Effect of Media Entertainment on the Society Introduction Media have great influence in most things on the current generations including the lifestyles and decisions made. Additionally, the effects are either positive or positive. People are exposed to various entertainment media on a daily basis through the video games, music, and televisions. In the modern society, media offers a method of communication. While the entertainment media could lead to blind limitation, it could also act as the inspirational source. Overexposure to the entertainment media might result in information overload; however, the appropriate use could result in the global exchange of information. It is critical to note that wrong choices might have negative impacts on the society especially the children and teenagers (Delli-Carpini, 2014, 147). Using the entertainment media wisely often proves to be a boon as it offers the platform to voice the opinions on both the social and political issues. Due to the reach and easy accessibility, the media entertainment increases the general level of awareness, source of information, inspiration, and entertainment. Moreover, it provides effective communication means that makes the world a smaller place. The advancement in technology has been able to multiply the associated effects. The essay aims at analyzing the extent to which the entertainment media affects the society positively. Increased Awareness Exposure to different forms of entertainment could lead to increased level of awareness on the things that are happening across the globe. The newspapers, web portals, and the mobile applications play an important role in feeding people with the news feeds, which contribute to the spread of information. In every field, be it entertainment, the news concerning the major events across the world and information on trending things reach people efficiently and all thanks to the media. It makes people aware of the ever-changing social and political issues both domestically and internationally (Sayre & King, 2003, 122). The changing economy, speculation on the increasing or decreasing prices of goods and services, predictions on the growth and decline in jobs, and statistical in different fields could assist in shaping the plans for the future. Expectations in the rise or decline in temperatures, rainfalls, snows, and harsh climatic conditions are reported through the weather forecasts and reach people through the entertainment media (Irfanz, 2012). Whenever there is an epidemic, disasters, or hazards, entertainment media play a critical role in spreading awareness on the associated risks and safety measures in place to prevent the adverse effects. Both the government and non-government institutions especially those working on the environmental and social causes of utilizing the social media and associated forms in spreading the message. Therefore, the media makes the commoners more socially aware and environmentally conscious. Easy and Speedy Access With the rapid spread of entertainment media and accessibility across the globe, accessibility to information is becoming easy and fast. Due to the web technology, almost each person has access to information from any point across the globe. Moreover, technological development makes media not to limit the opportunities within the big cities. Such advancements ensure that the entertainment media reach the remotest part of the globe; thus, it ensures increment in the accessibility of information. In the modern society, living without accessibility to televisions and internet might seem difficult (Sigismondi, 2011, 132). With the availability of television in every household, there have been increments in the information and entertainment accessibility. The spread of technology is the major factor speeding and easing accessibility. Currently, there are several websites, television channels, and newspaper columns. The experts within the fields often provide guidance to the audience on how to utilize these platforms. Thanks to the entertainment media since reaching people at distant locations is easy within seconds. With the rising level of entertainment media, the services providers are eagerly waiting to advertise themselves through the available channels, which in turn increase the level of audience accessibility to various goods and services. As a result, the media entertainment offers people the options of choosing from. Media as a Platform Entertainment media are shifting focus to becoming critical platforms for the businesses and public. The social media serves as one of the best method of voicing the opinions on anything across the globe. For example, most people are currently using the blogs in expressing the ideas (Berry, 2004, 103). Conversations through comments on the social posts, online discussions, and news forums could assist in exchanging critical information or sharing vital views. Entertainment media often act as the link between the skilled personnel and those searching for such skills. For example, the increasing numbers of the job portals tend to act as the link between the recruiters and the job seekers. Currently, there are several talent shows on the televisions and radio stations offering the budding artists the platform of displaying their talent (Anderson, Gentile, & Buckley, 2007, 15). Moreover, there are numerous websites allowing people to exhibit their artworks. Through the entertainment media, it is possible to demonstrate the performing art, make the videos, put the posts on the platforms, and promote the social profile. Websites, televisions, and print media are some of the popular entertainment media used as advertisement platforms. Businesses often use these platforms in marketing their products, which in turn increases their reach. Source of Inspiration In the modern society, people use entertainment media such as movies, documentaries, and books in portraying the lives of people they consider great as a means of inspiring others. True stories are told in an appealing manner to the audience. Some movies such as Gandhi and Lincoln proved inspirational to many people since they presented the struggles in the lives of the heroes. The documentaries, television shows, and telefilms narrating true stories of a fight with difficulties of life normally have a similar effect on the audience (Alexander, 2010, 78). The entertainment media could also assist in enabling small ideas or the message to spread almost everywhere; therefore, the media inspire people to come together for special cause. A call for assistance could reach the masses and encourage them to make significant contributions. The television channels often conduct talk shows, and interviews with people considered successful which to some extent motivate other people. Knowing about the achievements and struggles that they underwent, it could prove to be a source of motivation for others. Truth is Uncovered In most cases, people blame the media entertainment for sting operations; however, it is critical to note that the media play important role in bringing reality into light. There are different instances when the news media could give voice to the poor and the neglected. The common people could voice their concerns to the media, which in turn ensure that such concerns reach the right people. Therefore, entertainment media play an important role as a medium of communication between the common people or poor and the government through sharing the policies of the government with people and having their voices reach those in governing positions (Bernbach, 2016). Through the entertainment media, there is uncovering of the frauds and saving of millions from the losses. Media tends to expose to the world various incidences of corruption, scandals, abusive acts, and crimes. The media assist in bringing out the dark realities of the world and making the people aware of such; thus, the power possessed by the media is a threat to those practicing illegal activities. Media as an Industry The media has been able to open doors for many careers, which contributes to the growth of others. The correspondents, musicians, developers, animators, makeup artistes, and engineers play an important role in the media entertainment (Healey, 2011, 94). In several entertainment media careers, there are specializations and with the growth of the industry, the demand for these professions is on the rise. With increment in the media channels, there is rise in the demand for advertising and the marketing professionals as well. Although the entertainment plays an important role in ensuring positive societal development, it could also contribute to numerous negative impacts on the society. The students and young generations waste time browsing the internet, listening to music, and watching movies of higher rates than their ages. The major factors contributing to the direct influence of internet on creative abilities of the children include susceptibility to the nude pictures, sex entertainment, and sex materials. Such kinds of materials on entertainment media tend to destroy the moral values (Amarnath, 2011, 98). Besides, such factors increased the level of sex crimes globally. The movie channels on the satellites and television networks often provide videos and drams with glamour, fashion, and sex motivating contents causing damages to the peaceful lives. In the movies, the scenes that contain violence often have negative effect on the young people as they try to react in a similar manner. Such factors contributed to the rising rates of terrorisms, violence, and crimes. The entertainment media play an important role in the modern society as a source that directly relates to the moral values of the people. Conclusion From the analysis of the positive effects of entertainment media, it is clear that media influence the daily lives of people. The media contents contribute to the significant change in the societal values, the systems of beliefs, attitudes towards the life, and the personalities of people. Entertainment media could change the way people think and react to various challenges of life. The media is persuasive in nature and has the capacity of influencing the thoughts and behaviours of the people. It tends to expose people to new world. From the analysis, it is clear that entertainment media shapes the society. However, the media also acts as a reflection of the society. References Alexander, R. 2010. Human behavior in the social environment: A macro, national, and international perspective. Los Angeles: Sage. Amarnath, A. 2011. The Stewart/Colbert effect: Essays on the real impacts of fake news. Jefferson, NC: McFarland & Company, Inc., Publishers. Anderson, C. A., Gentile, D. A., & Buckley, K. E. 2007. Effects of Exposure to Violent Entertainment Media. Violent Video Game Effects on Children and Adolescents, 2(1), 12-39. Bernbach, W. 2016, January 4. Positive Effects of the Media. Retrieved June 19, 2016, from http://www.buzzle.com/articles/positive-effects-of-the-media.html Berry, D. 2004. The Romanian mass media and cultural development. Aldershot, Hampshire: Ashgate. Delli Carpini, M. X. 2014. The Political Effects of Entertainment Media. Oxford Handbooks Online, 4(2), 144-156. Healey, J. 2011. Social impacts of digital media. Thirroul, N.S.W: Spinney Press Irfanz, J. 2012, October 17. Positive And Negative Impacts Of Media On Society. Retrieved June 19, 2016, from http://irfanz.expertscolumn.com/article/positive-and-negative-impacts-media-society Sayre, S., & King, C. 2003. Entertainment & society: Audiences, trends, and impacts. Thousand Oaks, CA: Sage Publications. Sigismondi, P. 2011. The digital Glocalization of entertainment: New paradigms in the 21st-century global mediascape. New York: Springer. Read More