Newspapers and Young Readers - Essay Example

Running Head: Newspapers and Young Readers Newspapers and Young Readers of the of the institute] Newspapers and Young Readers Introduction Among the cultural activities the newspaper reading is the most popular activity. Not only newspaper reading but information collected from news channels and through other sources such as magazines and periodicals etc has assumed shape of popular press. Important issues of the world and famous places of the same have come to to be known to world demographic through mass media. According to Richard.K (2005), newspaper texts and public texts are two different names of one thing. Whether one sees the function of mass newspapers as affirmative or contradictory, or a blend of the two, the circulation of newspapers is not only neutral conveyors of a note, but carriers with a message. Indeed, as Mike.W and Andy.D (2000) express, the newspapers are providing informative environments through computer information technology. Thus, popular press is of overriding consideration as image building instrument. Popular press Popular press, to me, is news collection which attracts both young and old demographic. Target audience attraction is prime purpose in popular press and is considered essence of dynamic media. Digital technologies, on-line formats, print based formats and web pages have collectively steered the importance of popular press among world demographic. Captions of pictures and headlines of important news are prime attractive feature of dynamic media. Popular press seeks for circulation of news copies for general awareness and interactivity of demographic. It is function is to bring political, social, cultural and economic issues in picture through digital technology, on-line format and WebPages. The Sun The sun is a tabloid newspaper. It is published in United Kingdom and Ireland with circulation of average 4,005,100 copies. It relies a great deal upon stories. Important features which attract average reader of this newspaper are: pop music stories and gossip, television stories, concentrating on soaps and Reality TV. Further, on page 3, a topless model between ages of 17 to 27 has been an important feature of the newspaper since 1970. Headlines regarding sport news and police are also published. Both print and online based formats are equally popular in dynamic media because of its large scale circulation in the demographic. Both formats have been exerting to bring current news and maximum availability to up to date access to news bulletins and news casts. The Sun attracts audience because of its primary objective of being latest in nature and news values. The Mail The Daily Mail is a British newspaper which is published on the daily basis for middle market. The Daily Mail has marked its existence as being Britains first daily newspaper intended at the newly-literate lower-middle class market coming down from mass education. This newspaper has various features which have attracted demographic of all ages. They include city and finance has news regarding business, travelmail contains journey articles, femail for women and weekend which publish TV guide. Beside its Sunday publication contains Financial Mail on Sunday, You, Live, Sportsmail, Football Mail on Sunday. Further, target audience is also attracted by cartoons strips. Barring print based format, online media also telecast news after the name of Mail Online. It contains News, TV & Showbiz and Sport and Femail. Online service is free of cost and requires no registration. Changes in last ten years to boost circulation Last ten years have seen rapid changes in technique of journalism. All this is done to boost circulations of news paper copies. Previously users used to write letter and sporadically make phone calls but the last ten years have seen the association between publisher and reader turn into something else exclusively. It started with the accessibility of digital media and online circulation of news, tied with the less passive nature of the internet in general, as readers, listeners and watchers became “users”. It further gained impetus with the novelty of the mobile phones and camcorders. For instance, the blogs of September 11; the camcorder images from the Asian tsunami; the mobile phone images of July 7; the Facebook pages of Virginia Tech are the glaring ones. If you needed to read about any of these major events, you could do so without opening a newspaper or watching TV. From your Facebook profile to the way you respond to comments on your blog a journalist’s activity online has shaped a key element in any news organisation’s distribution. Moreover WebPages of newspapers, which we call online media, have profoundly increased the readership. For it is important for newspapers to be where the reader is, rather than the other way around. Journalists themselves can access different sites and collect data and provide the demographic with useful material. According to Brian.M (2009), there are more than 65% of the readers are online. The Guardian, The Times, The Daily Telegraph, The Independent, TheDailyMaiL, Sun and The Mirror are the great source of news and available on internet. Sun has got over 4 million readers all over the world. 2007 saw some real experimentation with mapping in UK newspapers. Innovation of maps and graphics in newspapers has furthered circulation of copies. How would popular press evolve in future? Popular press in future has bright and illuminating prospects. It has changed from a lecture to conversation and with the advancement of digital technology and online access, it surely has a roadmap. For a bright future of journalism there are some key factors. To begin with, there will be more access to more journalism worldwide. Further, digital delivery offers more ways to reach demographic. Besides, there will be greater transparency and a more personal tone and also growing advertising revenues online will make future of journalism illuminating. Moreover, an online shift from print could improve our environmental impact. Ideas to support aim of The Federation of Young Journalists Since the aim of FYJ is to connect young people with the important social and political issues of the day, journalists endeavour to support it in their copies. For instance, The Mail newspaper in UK has been circulating copies in this pretext. Further, so long as ideas for youth being connected with social and political issues are, the weekend publication should contain a separate page for youth awareness just like pages such as: live, you etc. This page should have articles on social and political issues written by well known columnists. The youth should given information regarding such problems under social and political issues headlines and format and language be kept so as to attract 14-15 year reader. Through this newspaper would enhance circulation and popularity and attract target audience. Since the newspaper has availability of both print based formats and online media so, it is easily ot take news to these formats. As a result, on digital media, webpage be included online for relevant information and columns. Thus demographic who are not in access of newspaper, but digital technology, can have an insight in social and political issues of the county and take part effectively. It is instrumental for both genders to diligently take part in social and political spheres of the country. Design for the on-line youth news page Address bar www.pfy.com DAILY PUBLICATION FOR YOUTH Home DELINQUINCY IN YOUTH INCREASES: International * it has been generally observed that……….. National Business BUSINESSMEN ASPIRE YOUNG EMPLOYEE Social * it is reported that businessmen require young employees.. Entertainment Sports ASEAN GAMES STARTS : Film * sources say that ASEAN games will be held by the end… Fashion Media UK UNLEASHES AGAINST WAR ON TERROR: Contact * UK announces its FP unleashing against war on terror… For further details contact Call: 123 Address: XYZ Conclusion To designated day, as Stephen.Q and Stephen.L (2007) express that some papers sustained it is a construction and they will reach mentality, with the wish that a complete world broad web occurrence will appeal sufficient readers solve in the world broad advocating income. Others have tinkered with subscription forms, behind secured content charges, or import. But it has only exacerbated how much less trusted online assemblies are in evaluation with the customary bulletin readers. Lots of newspapers shortly find out boat assemblies are joyous to search and leap to the content in another location, other than delete a borrowing business card payment. After more than a ten years of test and mistake, there is anxiety that no one of these forms are ample responses are provided. References Richard.K (2005) The Newspapers Handbook (pp.11-18) Mike.W and Andy.D (2000) Journalisim Online (pp. 67-74) Brian.M (2009) News and Journalism in the UK: A Textbook (pp. 98-106) Stephen.Q and Stephen.L (2007) Online Newsgathering: Research and Reporting for Journalism (pp.109-114) Read More