Nobody downloaded yet

Strategic Advice to the CEO of CNN - Research Proposal Example

Comments (0) Cite this document
The paper “Strategic Advice to the CEO of CNN” highlights opportunities of the leading news channel: to add broadcasting in Chinese, French, Dutch, Hindi to increase the channel's audience, open branches in other countries to take into account the traits of the local mentality in news coverage etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Strategic Advice to the CEO of CNN
Read TextPreview

Extract of sample "Strategic Advice to the CEO of CNN"

Download file to see previous pages In SWOT analysis of CNN, the major strengths that emerge are that CNN has a global presence, that it has established its authenticity over time, and that it has diversified into many media forms. The threats are that attrition snatches away important human resource from CNN, and that the lifecycle of news is very short, and thus the pressure to always present fresh news is always there. The opportunities are that the investment in the industry is rising, worldwide benchmarks can be made in the news industry and that barriers to entry are high. The threat is that the clutter on TV, in terms of the number of news channels propping up is increasing, and getting out of hand. Moreover, the news industry is sensitive in the sense that it can hurt the sentiments of any political or religious group if the news is not handled carefully. The report then discusses the strategic options available. Firstly, CNN could start broadcasting a whole channel or preferably segments in other languages. Then it can expand to other countries and compete locally. And lastly, it should never opt to diversify in any other aspect of television entertainment, since that will corrupt the brand name CNN.
Mass Media, according to the Merriam-Webster Dictionary, is ‘a medium of communication (as newspapers, radio, and television) that is designed to reach the mass of the people – usually used in a plural’.  Therefore, mass media includes any and every medium that is used by the people to communicate to masses. With the passage of time, many branches have sprouted out. The impact of globalization is tremendous; every day, a new advancement takes place that makes communicating to the masses easier.
Mass Media, according to the nature of the medium, can be divided into two major parts; print and electronic. Both the parts are equally important and popular among their respective target markets. In the US, print media enjoys a larger audience as its distribution doesn’t require much investment both on the part of the audience and the supplier. However, the electronic media is restricted to entertain only those people, who have the facility of a radio, a television set or a computer- above all, the availability of electricity. Due to these predicaments, electronic media had been neglected in the past, however, it is now gaining importance and recognition and even the remote areas have access to this kind of media one way or the other. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Strategic Advice to the CEO of CNN Research Proposal, n.d.)
Strategic Advice to the CEO of CNN Research Proposal. Retrieved from
(Strategic Advice to the CEO of CNN Research Proposal)
Strategic Advice to the CEO of CNN Research Proposal.
“Strategic Advice to the CEO of CNN Research Proposal”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Advice to the CEO of CNN

CNN Center in Atlanta Georgia

...? CNN Centre in Atlanta Gerogia The headquarters of CNN at Atlanta, located in what was once the Omni International Complex, cannot be categorized into a solely corporate building that represents one of Atlanta’s most successful enterprise. Not only does the CNN center signify Atlanta’s position on the world stage, or its technological advancements in the media industry, it presents to the visitors of the city an image of entertainment, recreation and hospitality that Atlanta has wanted to portray since the turn of the tide after World War II. The CNN Center is not alone in this character, being surrounded by the Centennial Olympic Park, Georgia World Congress Center, Georgia Dome, Philips Arena, SciTrek, the Civic Center, Georgia... ...
4 Pages(1000 words)Essay


...CEO and executive directors employee November 6, Defective product problem The company is currently facing issues in its quality control function. A number of the goods sold to the customers are reaching the general public with defects. Defective products are an undesirable business outcome that hurts the corporate image of the company. The defective products are a health hazard that can lead to serious injury. This memo will analyze the problem in order to provide the executive management team with alternative solutions to solve the problem. The existence of defective products put the company at risk of defective product liability. “When a person is injured by a defective product, they may be able to sue the...
3 Pages(750 words)Essay

Zara - strategic review report for the CEO

...? Zara - strategic review report for the CEO Table of contents Executive Summary 3 Introduction 4 Question In-depth analysis of the competitive forces and strategic issues shaping Zara’s industry from 2012 onwards 4 1.1 Macro-environment: PESTEL Analysis 4 1.2 Micro-environment: Porter’s Five Forces 5 Question 2 Internal strategic audit of the issues that Zara faces 8 2.1 Resources and capabilities theory - Value Chain theory 8 2.2 Value chain activities in Zara 11 Question 3 Identification of external stakeholder issues that Zara faces and assessment of their impact on the corporate reputation and brand equity 3.1 PR issues related to Zara 12 3.2 Organizational ethics...
16 Pages(4000 words)Essay

CEO Pay made $11.75 million in total compensation in 2005, according to a preliminary analysis by The Corporate Library. And that's just their annual take. At a time when most working families are looking at shrinking retirement nest eggs, many CEOs also have negotiated golden retirements for themselves3. The Top 6 companies noted to have offered the biggest compensation packages to their CEOs includes: Pfizer, Exxon Mobile, AT&T, IBM and Home Depot Inc, this is according to the recently published in AFL-CIO, America/s Union Movement. But how are CEOs being compensated We may ask. According to CNN/Money Staff writer Jake Ulick, these days, few corporate executives are...
4 Pages(1000 words)Essay


..., the negatives are getting far too alarming to be dismissed lightly. It can be safely said that no news channel has quite captured the public imagination the way CNN has. BBC may claim to be a worthy adversary, but for sheer viewership and coverage CNN has no equal. Since the advent of cable television the media has experienced a never-seen-before boom. Cable News Network or CNN has been at the heart of it. The Gulf War in 1990 was probably its high point. The coverage was at an incredibly broad level, with reporters and correspondents risking life and limb and reporting form the middle of the war. Its reputation as a news broadcaster soared subsequently. ...
3 Pages(750 words)Essay

Documentary for CNN

...Documentary for CNN Talking in purely scientific terms, stem cell research can be termed as a pioneering research, which can go a long way in strengthening the knowledge network of fellow human beings and deciphering the mysteries of nature in a better way. The field of medicine is bound to undergo far-reaching changes if the projected results become a reality. But, this research has also given rise to an intense debate in the society, with arguments like 'such research might result in altering the balance of nature' and 'devaluing the worth of fellow human beings'. Stem Cell research is in controversy because it requires the destruction of human embryos, which is termed as murder by the opponents. Its supporters fight back... for CNN...
2 Pages(500 words)Assignment

Strategic Management CEO

...Strategic Management Overview: The article reviewed here, 'Google CEO Offers Management Strategies' by Mylene Mangalindan, provides a brief look at the structure of Google []. The first portion of the article is a description about how Google got started, who its owners are, and how big Google is. The rest of the article focuses on interviewing, Eric Schmidt, the CEO of Google. Mr. Schmidt is asked major questions that help one to understand Google's strategic approach to future business. By the end of the article, one has the notion that Google is a company that is constantly aware of its positions in a fast moving business world. It appears that the...
2 Pages(500 words)Essay

CEO Compensation

...Case Study: The Debate over CEO Compensation The Chief Executive Officers are among the highest paid workers in the United s of America. Reports and researches show that they make 400 times compared to ordinary rank-and file employees in the US and several hundreds more than their counterparts in other countries like Japan and Germany. In 2000, it was 531 times. These facts were made the basis of a question whether or not the CEOs of the United States of America are overpaid. The salaries and other benefits received by CEOs depend upon a number of factors. These include the size of the company, the works that are expected for the CEO to perform, and the economic status of the company, if it is gaining much for a certain period... that will...
2 Pages(500 words)Essay

CNN News and Fox News

...CNN News and Fox News: Sunday 1st June, at 9:35pm Introduction The world has turned digital and people do not have to tune to local television networks to receive news. This is because the internet has solved these entire problems. By the click mobile phones and computers people have been able to receive all the latest news and briefings from all over the world. This paper compares news of CNN with Fox news and gives an explicit account of what is widely reported and the focus. The paper also monitors the nature of reporting in these two media websites. CNN News and Fox News Login into these two websites it is quite interesting to understand that the main focus is the international...
2 Pages(500 words)Essay


...Amazon History of Amazon, a Fortune 500 company was founded by Jeff Bezos in 1994, and launched in 1995. Seattle was chosen as the best location because it had a wide range of technical talent and was strategically located close to the largest book wholesalers in Oregon. The company was first named Cadabra but was quickly dropped after people mistook it for cadaver. Amazon was picked as the suitable name because it started with letter A, an indicator of growth and was easy to spell and pronounce. It began as a book store but on realizing that the internet could expand the business by up to 2300%, it became an online bookstore before quickly diversifying into other ventures like selling VHS tapes and DVDS,...
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Proposal on topic Strategic Advice to the CEO of CNN for FREE!

Contact Us