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Products Advertisement - Essay Example

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Summary

This essay analyzes how different companies influence the people’s decision to purchase their goods and services which depend heavily on a number of subliminal messages. The messages give psychological convincement and persuasion to buy the commodities of particular organization or firm…

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Subject: Media
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 2
Author: cora03

Extract of sample "Products Advertisement"

Advertisement People’s decision to purchase goods and services of organizations depend heavily on the amount of subliminal messages. The messages give psychological convincement and persuasion to buy the commodities of particular organization or firm. The mor5e people see the subliminal messages the more they get persuaded to have a taste of the commodity advertised. Mor5eover, it also helps in creating awareness of the good sold. The subliminal messages play with the psychology of people by giving the mind the message that most people presume enjoyable.

It may include sex images. Below is a coding scheme used from the advertisements? In toure de France ads, the type of subliminal messages that they try to imitated are brand selling. However, they also have some product brand association included in their ads. Moreover, the types of subliminal messages that the Baskin Robins uses in its advertisements are brand association. Even though they do little advertisements, the few that they do try to joke with the psychology of p0eople regarding the brand name of the firm.

The Tostitos Company though presumed as a racist company tries to sell their brand name by the subliminal ads. However, Amazon uses brand association to advertise their products. However, they also use the sex ads to advertise their products. Tostitos uses political campaigning for their products. They use the picture of President Barack Obama in their advertisement. Record of the frequencies The brand association is the major subliminal messages that most firms use. However, sex sells are also used with many companies like the Hooters to advertise their commodities.

Moreover, the next coded unit used most is the Positive brand names used by firms like the Amazon to increase their sales volume. Political complaining is used by Tostitos to advertise their products. References https://www.google.com/search?q=Tour+de+France+subliminal+ads&tbm=isch&tbo=u&source=univ&sa=X&ved=0CB0QsARqFQoTCOrOxs-268YCFUKN2wodVNYJLw&biw=1280&bih=781&dpr=0.8

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