MUS 327 Field Research Proposal - Coursework Example

Music and Advertisement Affiliation Music and Advertisement Research proposal Topic: What are the effects of the utilization of Music in various advertisements to both the buyer and the musicians?Music is quite interesting. When musicians venture into the field of music, their goal is just one: success and nothing else but success (Titon et al, 2009). Every musicians will strive to make a production that will thrill the listeners and their fans (Allan, 2006). They want to produce a piece that will seek the attraction of the media and other companies.

Such attraction is all that leads to a good rating. An artist who is highly rated in the music industry receives a monopoly when not only it comes to products advertisement, but also in products promotion, movies production and other community related activities (Gorn, 2002).Ari Herstand is a Los Angeles based musicians who has done quite a number of music productions. He is one musicians who move crowds by his albums. He is an entrepreneurial artist. He has been chosen a number of times in both products advertisements, and some of his albums has featured as background songs in movies production industry.

He is also a social marketer, utilizing his popularity to market products in social sites. The attention he creates to the press is quite impressive, and he occasionally appears in the media, communicating of his success and music dream. His music has featured in Television shows such as One Tree Hill and the Real World. The research proposal will hence seek to understand the effects of utilization of music in advertisements, social media, and film industry among other filed. Essentially, such utilization has an impact to both the music producer, the community, the products buyer and the music industry at large (Apaolaza-Ibáñez, 2010).

ReferencesAllan, D. (2006). Effects of Popular Music in Advertising on Attention and Memory. Journal of Advertising Research. Apaolaza-Ibáñez, V. (2010). Memory, emotions and rock’nroll: The influence of music in advertising, on brand and endorser perception. Journal of Business…, 4, 3805–3816.Gorn, G. J. (2002). The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach. Journal of Marketing, 46, 155–161. Titon, J. T., Cooley, T. J., Locke, D., Rasmussen, A. K., Schechter, J. M., Stock, J. P. J.

, McAllester, D. P., . Reck, D. B. (2009). Worlds of music: An introduction to the music of the worlds peoples. Belmont, Calif. : Schirmer/Cengage Learning.