Fashion and media - TRLG - Essay Example

Fashion and media True religion (TRLG) is an American clothing company that is located in venom California. This company was established back in 2002 December by its founder whose name is Jeff Lubell. Among True Religion brands include jeans which bear high sells around the world and worn by all sorts of people, many (Wilson and Elizabeth 34) Americans use ‘premium denim’ when referring to handmade, the company has a total of 900 branded boutiques or stores in over 50 countries worldwide although the flagship store has a base in Manhattan Beach California as its mother store set up in late 2005, others store are in Neiman Marcus, Bloomingdales as well as Saks 5th Ave among many. The company’s denim brand jeans have a price of about US$250 or higher. According to Rahman, Osmud, Yan Jiang, and Wing-sun Liu (291-311) True religion (TRLG) has established itself through high-quality products in clothing category over the years and successful brands that have been appreciated by many worldwide; this has proven enough financial resilience, consistency growth together with stable expansion out leading to high probability of merger acquisition. The high-end denim both includes regular jeans, for instance, Lucky, True Religion Jeans and Levis which is recognized by its fabric quality and good seam dimensions. The brand and quality attracts celebrities to wear them; these include; David Beckham, Colin Farrell, Beyonce, Megan Fox, Jessica Alba, and more. The jeans among other products are flashy and distinctive flair for those who cherish the modest lifestyle and less flashy versions especially for consumers who would just want to feel the comfort brands of TRLG brand jeans. The idea of creating different variations and at the same time high-quality products has made the company stand the taste of time with its consumers as they maintain the forces within the market. Despite other jeans being available in the market that could act as the substitute, buyers consistently keep TRLG brand jeans because of the quality issues portrayed by other brands. Although, there are always possible threats of customers turning back for other substitute products or jeans from other competitors who may have slightly less priced jeans with similar designs (Roche and Daniel 45). The company takes time to concentrate itself on efficient market channels like fashion magazines, TV, radio, ear-to-ear promotions among others. There is a misconception among people that jeans cannot be at any given time a high-end product and that high quality always goes with high price, this is not true at all. In the recent in-person interview conducted with the current store manager Tyson Corner from Northern Virginia, said that jeans market and varsity jackets are the most successful of all products, varsity jackets seem to be seasonal though their sales usually regain back during holidays, as well as summertime. That according to their current modest style jeans which its performance is doing well particularly in suburban and NOVA compared to those stores located in NY that seem to pull Europeans flashy jeans products consumers, the sales in various stores across the country are picking up so rapidly as the whole management received encouraging feedbacks through thousands of emails weekly. He continued to mention that apart from products with trendy looks, the NY market keep on scaling high as the European stores being very responsive and promising when it comes to fashion trends specifically on skinny jeans and other unique jeans that are handmade but difficult to counterfeit. The company’s next strategic plan is to come up with differentiated brands that will suit well its customers, target women and expand exports. True Religion (TRLG) is respected globally as a company with excellent financial health as the company does not show any noticeable weakness in its financial records; there are some gaps in the cash flows as well as profitability. True Religion (TRLG) is well valued compared to the way predictions are concerned, therefore, in a promising position and expectations in terms of growth potential as predicted through its sales and market buyout bid pricing. This affirms real expected merger on the international scale in future without forgetting stock investment. Following the rapid changes experienced globally in the international fashion market, True Religion (TRLG) Brand Jeans in South Africa was established 6years now by Shawn Janet a vibrant entrepreneur who returned to South Africa after spending 20years of his life in Los Angeles to support True Religion’s commitment and vision to increasing the number, solidifying and building true religion to be the first and only company to own the first Premium Denim Brand in the modern South Africa (O’Neil and Mary Lou 65-82). Harvey, Laura, Jessica Ringrose, and Rosalind Gill (9) points out that True Religion in South Africa has been embraced by many well to do South Africans and endorsed within a short period of time by famous South African celebrities as well as artists just to mention as few Lira, Kurt Darren, Loyiso, DJ Sbu, DJ Fresh, Ryan Botha, Elana Afrika, Lee-Anne Liebenberg and Gareth Cliff, the list keep on going …… True Religion (TRLG) is regularly being featured in South Africa’s finest premium fashion shows and lifestyle magazines which have contributed to the Shawn Janet driver of True Religion Brand Jeans in South Africa to be nominated for GQ’s 2010 prestigious award as Best dressed brands in South Africa. Beyond the rise or waist­ band height and leg silhouette bootleg, skinny or Ciga­rette-the details that make jeans brands stand out are of­ ten Oil the pockets. True Religion is known for its highly stylized pockets with swirly embroidery. Jeans brands also try to stand out from season to sea­son by using patented materi­als. These might involve dying, pressing and even using sand­ paper and drills on the raw jeans. These methods can be particularly expensive when done in the United States because facto­ries must meet more stringent environmental and labor stan­dards than in many small costing nations. Most premium jeans’ cotton denim fabric comes from the primary maker of high-end denim fabric used in the U.S. and Europe: Greensboro, N.C.­ based Cone Denim (A unit of the International Textile Group). There, is a plant known as White Oak, shuttle rooms dat­ing back in 1950s, weaves the denim fabric that winds up in many premium denim brands. The rooms are older, narrower, and slower than highly efficient modern rooms, but they weave fabric (O’Neil and Mary Lou 65-82). The analysis of the company’s main revenue driver is its denim jeans brand, although other products such as hoodies, t-shirts, sweats, the jackets, high class sunglasses and unique designer bags offer additional sources of revenue. The business is broken down into four dissimilar but integrated segments: U.S. Wholesale, International, and Consumer direct and other, which includes licensing activity. The business segments share product design, manufacturing and marketing resources. Some of the commonly used terms in fashion magazines includes cutting edge which is used to describe high quality products, overpriced-value of a designer’s product, oversold- falling of sharply of the price below its previous value etc Conclusion True Religion brands include jeans that bear high sells around the world and worn by all sorts of people. The Company has established itself through high-quality products in clothing category over the years and successful brands that have been appreciated by many worldwide; this has proven enough financial resilience, consistency growth together with stable expansion out leading to high probability of merger acquisition. Despite other jeans being available in the market that could act as the substitute, buyers consistently maintain TRLG brand jeans because of the quality issues portrayed by other brands. Although, there are always possible threats of customers turning back for other substitute products or jeans from other competitors who may have slightly less priced jeans with similar designs. Due to the rapid changes experienced globally in the international fashion market, True Religion (TRLG) Brand Jeans in South Africa was established 6years now by Shawn Janet. True Religion in South Africa has been embraced by many well to do South Africans and endorsed within a short period of time by famous South African celebrities as well as artists just to mention as few Lira, Kurt Darren, Loyiso, DJ Sbu, DJ Fresh, Ryan Botha, Elana Afrika, Lee-Anne Liebenberg and Gareth Cliff, the list keep on going ……Most premium jeans’ cotton denim fabric comes from the primary maker of high-end denim fabric used in the U.S. and Europe: Greensboro, N.C.­ based Cone Denim. Work cited Harvey, Laura, Jessica Ringrose, and Rosalind Gill. "Swagger, Ratings and Masculinity: Theorising the Circulation of Social and Cultural Value in Teenage Boys Digital Peer Networks." Sociological Research Online 18.4 (2013): 9. O’Neil, Mary Lou . "You are what you wear: Clothing/appearance laws and the construction of the public citizen in Turkey." Fashion Theory: The Journal of Dress, Body & Culture 14.1 (2010): 65-82. Rahman, Osmud, Yan Jiang, and Wing-sun Liu. "Evaluative criteria of denim jeans: A cross- national study of functional and aesthetic aspects." The Design Journal 13.3 (2010): 291- 311. Roche, Daniel. The culture of clothing: dress and fashion in the ancien regime. Cambridge University Press, 1996. Wilson, Elizabeth. Adorned in dreams: Fashion and modernity. IB Tauris, 2003. Read More