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Oreos Advertising With Breastfeeding - Essay Example

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The essay "Oreo’s Advertising With Breastfeeding" focuses on Oreo’s advertising where it showed a baby sucking his or her mother’s nipples while holding the Oreo cookie. The ad was leaked and it quickly gained momentum as the public was either thrilled or disturbed by the ad…
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Oreos Advertising With Breastfeeding
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Oreos Advertising With Breastfeeding

Download file to see previous pages... In fact, this is the practice that should be promoted because babies are now being bottle fed where they do not get all the nutrients they need. It only portrayed an idealized reality that babies should be breast fed and that there is nothing wrong with the image of a baby being nursed by his or her mother. It made a big difference when the ad was created by a reputable agency such as Cheil Worldwide because the ad was taken seriously and cannot be easily dismissed. Especially when it was shown during awards gathering in South Korea where it becomes credible and reputable. It may be controversial but it cannot be readily dismissed as something obscene or improper because the ad was created by an advertising agency composed of professionals trained and educated in advertising. This made the people looked at the message of the ad closely that breastfeeding mothers liked the message. The creator Cheil Worldwide put ethos or credibility to the ad for it to be taken seriously and not be easily dismissed. The effective use of rhetorical devices such as pathos (emotional appeal), logos (logical appeal) and ethos (credibility) made the Oreo advertisement powerful that it stirred controversy. In fact, the attention was drawn away from the cookie that image intends to advertise but instead, the focus was centered on the image. It is so powerful that it even raised awareness about breastfeeding and was suddenly transformed from merely an advertisement that intends to sell cookies to an advocacy material for breastfeeding. ...Download file to see next pagesRead More
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