The essay "Analysis of breastfeeding ad" analyzes the Oreo cookies breastfeeding ad where it generated a lot of controversies. The advertisement becomes very powerful because the image used the rhetorical tools of pathos, ethos, and logos effectively…
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People may find the image controversial, thrilling or some may even judge it as obscene because of the showing of the nipples but it cannot be denied that it only reflects the reality that babies really suck nipples to be fed. If this image will be judged as obscene, its creator can readily defend themselves that they are only portraying a reality. The ad may be controversial but it cannot be readily dismissed as garbage because it was created by a reputable ad agency. It meant that the people who created the ad were professionals and knows what they are doing. The reputation of the advertising agency who created it made the ad credible and served as the ethos. Initially, people may want to dismiss the ad as something obscene or improper but when they realize that it was actually created by a professional and global advertising agency, they would tend to analyze and reconsider their opinion and look the ad closely. Had this image been created by a nobody, it would have dismissed as disrespectful and obscene. But it received a different treatment when it was made by an advertising agency that breastfed advocated even lauded the ad. The advertisement becomes very powerful because the image used the rhetorical tools of pathos, ethos, and logos effectively. The image of the baby sucking his or her mother’s nipple is very emotional. It is also logical because that is how really babies are fed. It is also credible because it is made by a reputable advertising agency. The ad is so powerful that it stirred controversy.
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(Analysis of Breastfeeding Ad Essay Example | Topics and Well Written Essays - 500 Words)
“Analysis of Breastfeeding Ad Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/media/1671359-analysis-of-breastfeeding-ad.
Ad Analysis Introduction While general advertising principles exist, it’s clear that when considering specific advertisements there exists great variety in terms of presentation. In large part, there are specific aspects of that advertisers must consider when customizing advertisements.
Here is a link to the product by Nestle that is named as ‘Baby milk action’ that is the focus of this paper http://www.babymilk.nestle.com/breastfeeding-is-best/role-of-infant-formula/Pages/default.aspx. The message given by the manufacturers of this particular product is the need of parents to provide substitute milk for breast feeding as they cannot find enough time to do so due to their busy schedule.
It also has colostrum, a nutrient that provides resistance to infants from different diseases and infections (Dermer & Montgomery 2003). Studies show that breastfed children have a higher IQ than children fed with infant formulas (Your Child will have a higher IQ 2005).
Breastfeeding is simply defined as the practice of a mother to feed her infant with her own milk as produced by her mammary glands. The milk of the mother is usually the best milk for babies. Breastfeeding is very rewarding as it is so beneficial to the infant.
Guess has been known for its sexy advertisements. The image below is lifted from Guess advertising website. It shows a couple who are wearing only jeans while having an intimate time. Obviously, this advertisement is using the appeal to sex. Advertisements that use sexy models want to tell the consumers that taking advantage of the product or service will give them the feel of sexiness.
iveness of the beer advertisement is higher than the fragrance because of reasons relating to the association of the artists, positioning of the product, marketing through slogans and captions, as well as modelling of the two artists in the advertisement.
According to the research findings, it can, therefore, be said that the image gathered controversy as well as praise due to the effective use of rhetorical devices of ethos, logos, and pathos. Pathos is the emotional appeal of using a cute baby while ethos is the credibility of the advertising agency that created it.
The article discusses the various reasons concerning breastfeeding in relation to the exposure of the breast to the public. The author uses ethos, pathos, logos, and the argument whether showing nipple to the public during breastfeeding is effective. Beyer Monica was justified in writing the article and brings the argument concerning showing nipples.
It was meant to appeal to consumers to choose the quality services offered y FedEx at the same time it acted to diminish the carrying capacity and speed of its main competitors that is UPS and DHL.
The ad uses humor
The message could be anything that could range from political speech to advertisement such as the Mountain Dew’s Kickstart advertisement. In the ad, the effective use of pathos or emotional appeal, albeit it used the device of humour, was effective in
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