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Corporate Social Responsibility Campaigns: A Case for Microsoft Australia

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Corporate Social Responsibility Campaigns: A Case for Microsoft Australia - Research Paper Example

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Summary

The paper "Corporate Social Responsibility Campaigns: A Case for Microsoft Australia" is an excellent example of a research paper on marketing. Organizations have economic obligations to stakeholders such as shareholders and employees and legal obligations to such stakeholders as the government and the society…

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Corporate Social Responsibility Campaigns: A Case for Microsoft Australia

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Subject: Marketing
Type: Research Paper
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 0

Extract of sample "Corporate Social Responsibility Campaigns: A Case for Microsoft Australia"

May 28, 2016.

Contents

Introduction3

Literature Review4

Corporate Social Responsibility4

Consumers’ Perception of Corporate Social Responsibility4

Research Objectives and Findings7

Objective 1: To Investigate Demographic Profile of Respondents7

Age7

Gender7

Marital status8

Level of education8

Income9

Objective 2: To Understand Difference in Perceptions due to Demographic Factors9

Objective 2a: Difference in income and education by gender and age9

Objective 2b: Difference in overall feeling towards campaigns by gender and age11

Objective 3: To Investigate Factors affecting Perception on Corporate Social Responsibility Campaigns11

Hypothesis 1: A significant relationship exists between perception of customer relationship management and perception of the company12

Hypothesis 2: A significant relationship exist between religious and social values and perception on customer relationship management12

Hypothesis 3: A significant relationship exists between people’s behaviour and their perception on customer relationship management13

Conclusion and Managerial Implications13

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Corporate Social Responsibility Campaigns: A Case for Microsoft Australia - Research Paper Example

Extract of sample "Corporate Social Responsibility Campaigns: A Case for Microsoft Australia"

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