Core Strategy by Apple Company - Essay Example

Comments (0) Cite this document
The paper "Core Strategy by Apple Company" states that for the Apple company to acquire a large market share and increase their sales, the company has emphasized on the use of this technique of innovation to its current market status (Schnaars, 1998)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Core Strategy by Apple Company
Read TextPreview

Extract of sample "Core Strategy by Apple Company"

This following article examines the core marketing strategy used by Apple Company on its products. The Apple Company has been known to focus more on gaining customer satisfaction. This has been achieved through innovation strategy. This company’s innovation strategy focuses primarily on placing the company within its current innovation trends in the industry. The company has been a pacesetter in the market through innovation in its products (Ferrell & Hartline, 2010).
It was the inclusion of improvised features that the competitors have yet to develop. An example is a use of iMessage, and iCloud, which allows the users to save data through its cloud computing services. The data may include music files and video footage for download to multiple devices (Fifield, 2007).
This innovative feature gives them an edge over rivals such as Motorola, Nokia, and BlackBerry. Moreover, the company has gone ahead to use intellectual rights on the product. This includes patent rights. It right protects the product from being used by other competitors or from competitors developing a similar product.  Read More
Cite this document
  • APA
  • MLA
(Core Strategy by Apple Company Essay Example | Topics and Well Written Essays - 250 words, n.d.)
Core Strategy by Apple Company Essay Example | Topics and Well Written Essays - 250 words. Retrieved from
(Core Strategy by Apple Company Essay Example | Topics and Well Written Essays - 250 Words)
Core Strategy by Apple Company Essay Example | Topics and Well Written Essays - 250 Words.
“Core Strategy by Apple Company Essay Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Core Strategy by Apple Company

Apple Company with the images they always see on the business’s advertisements. For instance, Apple Company is usually recognized by its apple image and consumers can easily identify its products. Some businesspersons take a long time before they build their business reputation. This is because of their poor marketing strategies. An established company name allows it to expand because consumers would like to be associated with the company. As such, they may take explore the company’s services. This will make them purchase more products from the firm. Even though, marketing increases business sales, businesses have to be...
5 Pages(1250 words)Essay

Apple Company

...Company that has led it to the profound success. The secret of Apple’s success lies beyond the design standards of its products as well as the core philosophy of Apple which suggests that “the user doesn’t always know what they want” (Tiojanco, 2012). Apple’s successful marketing strategy constitutes a range of elements that primarily include persistence despite criticism, innovation, price worth the quality, and respect of the consumers’ values, projection of consumers’ good experiences. Integration of the Marketing Theory with Practice In order to integrate the marketing theory with practice, there are certain steps that need to be...
4 Pages(1000 words)Essay

Apple Company

...million iPads, 28% more iPhones were sold in 2012 which resulted in a net income of $8.82 billion and revenue of $35.02 billion. On August 20, 2012 Apple`s share price was $665.15 which is the highest ever recorded. (Apple incorporated, Current situation: Apple produces technologically advanced and innovative quality products which are globally recognized. It possesses a strong brand name with a charismatic and imaginative ex- CEO like Steve Jobs who maintained the company through a combination of great strategies and innovative marketing. In August 2012, Apple was the most valuable publicly traded company...
5 Pages(1250 words)Research Paper

Apple Company

...? Essay about Apple Company Contents Introduction 3 Internal Environment of Apple Company 4 External Environment of Apple Company 6 Conclusions 8 References 10 Introduction A business organisation to successfully operate in the competitive business environment must render adequate focus on both the external and internal business factors. These factors generate a huge impact on the functioning of the business organisation as a whole. To this end, it must be noted that the business organisation can render effective control over the internal factors pertaining to human, technological and financial resources. On the contrary the external...
6 Pages(1500 words)Essay


...?Apple Company Unit Table of Contents Executive Summary 3 Introduction 4 Background 4 Objectives 4 Business Strategy 4 Main Findings 5 Conclusion 10 Recommendations 11 References 12 Executive Summary This report is based on the findings from the business strategies adopted by Apple Inc. it endeavors to: 1. Identify the strategies that have kept Apple Inc ahead of competition. 2. To analyze the strategies developed by Apple Inc 3. Develop a critical view and evaluation of the competitive strategies by Apple Inc. 4. Establish recommendations that will see...
8 Pages(2000 words)Essay

Apple company

...Apple Company Table of Contents Table of Contents 2 Summary of the Salient Facts of the Organisation 3 Strategies, Tactics and Operations 4 Strategies 4 Tactics 5 Operations 5 Information needed for taking the Strategic, Tactic and the Operational Decisions 7 Competitor’s Strategies, Tactics and Operations 9 Importance of B2B (E-Commerce) 11 References 12 12 Summary of the Salient Facts of the Organisation Apple, Inc was established in the late 1976 by Steve Jobs and Steve Wozniak with an amount of $1,300 and received the status of a public company by the next year. Astonishingly, by the sixth year of its incorporation, the company earned revenue of around $1 billion (Funding Universe, n.d.). Presently, the company is an American... ...
6 Pages(1500 words)Essay

Apple company

.... 2006, Apple Company launches iMac Core Duo (Apple Turns 30, 2007). 2007-2011 2007, Apple y launches the iPhone and Apple TV. It also reveals its new product the iPod. 2008, App Store opened by Apple Company for users to purchase games, social tools, and business tools. 2009, Release of iPhone 3GS by Apple Company. 2010, Apple Company launches the iPad, which is a ten-inch touch screen tablet. The iPad leapfrogs to capture 84% of the tablet market. 2011, A sleeker ad lighter version of iPad in the form of iPad 2 is launched by...
4 Pages(1000 words)Research Proposal

Apple Company

...on prices while Apple Company tends to raise prices following a boom in demand as a strategy to control inventory and to weed out the possibility of customer’s disappointment. Apple Company temporarily lowers their prices during lower demands as consumer attracting strategy based on the ability to set own price for a particular niche. Income Quantity of goods demanded increases with an increase in consumers’ income and falls when income falls. The marginal utility comes into play where people would tend to limit their consumptions of goods at some levels of income despite income fluctuations. The company appreciates...
12 Pages(3000 words)Research Paper

Apple company

...communications is purposeful activity directed on the increase of technical base of indicators and the increase of efficiency of the enterprise’s general chain in order to implement the strategic plans of advertizing strategy. In the modern world it is not very easy to keep customers attention. Modern solvent consumers in most cases treat the majority of marketing approaches negatively due to the excessive volume of information. For this reason it becomes more difficult to attract and keep the attention of audience to a brand. In this case such brands as Nokia, or a search engine Yahoo! can serve as examples (Leavitt, 2007). They couldnt hold stable positions and finally lost them. The experts of the...
4 Pages(1000 words)Essay

Apple company

...Apple inclusive financial analysis Introduction Financial ratios are vital in both financial and accounting fields. Just with a glance at any ratio one is able to conclude the performance of a given company. According to (Elliott, B., & Elliott, J., 2008), company’s success cannot be relied on ratios alone, and as a matter of fact ratios are just figures representing the overall corporation efficiency in different segments. Ratios have enhanced the perceptive people had towards accounting. Nowadays people need information to be brief but have much insight from it. Financial ratios have proven to be effective in delivering information in brief, but with relevant, and accurate content. The...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Core Strategy by Apple Company for FREE!

Contact Us