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Operation Managemen of McDonalds and Apple Inc - Case Study Example

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This paper analyses the operation management, service and product output of McDonalds and Apple Inc. McDonald's is an American based service providing company that deals and specializes in fast food. It has chains spread not just all over America but beyond borders and continents…
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Operation Managemen of McDonalds and Apple Inc
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Download file to see previous pages The marketing strategy is based on the Market Mix strategy which takes into account various factors. Their food articles target and attract teenagers, mid-twenties mostly. For children, there are special packages that are heart favorite amongst the kids. Various meals are provided in the form of a happy meal, jumbo deal and various other offers which target and fulfill the requirements of various cadres of the fast-food eating people. Pricing plays an important role in attracting the clients towards themselves. McDonald's has always aimed at providing the services in the most reasonable rates, and probably this is one of the major reasons it has attracted a large number of customers towards itself throughout its history. Promotion and proper advertisement hold the key to the success or failure of any service or product. McDonald's is no exception in this regard and it is fully aware of the challenges and the need for promotion. For this purpose, it is in the front row every time there is a need for promotion. All over the roads where ever their franchise is based, we see their logos, advertisement banners, billboards informing the customers about the new services. Market research is an essential part of any successful project and service. No service can be successful without proper market research. The market research enables getting to know the opinion and the wishlist of the customers. Knowing what the customers want, what is their priority, all lead up to effective marketing and branding policies. Targeting various customers bench, various products and offers are introduced. Keeping in view the requirements of each segment of the population, the meals and offers are offered accordingly with the aim to cover the maximum percentage of the population who normally get attracted to fast food. Like any other enterprise, McDonald's has its strengths, weaknesses and possible threats. ...Download file to see next pagesRead More
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