Principle of Marketing relation with Business management major - Essay Example

How Principles of Marketing Relate to a Business Management Major Marketing and business management are remarkably similar in that the both have to do with managing people; marketing efforts are more concerned with customers while management is focused on employees. Both of these two groups of people are very important to the success of any business; however, customers need more care as their actions are outside of an organization’s control. A business can carefully select its employees by making sure that their skills fit within the organization’s strategic goals.

Also, employees spend many hours working on the premises of the business, so they can be controlled to a certain extent. Marketing deals with servicing customers who may or may not be loyal to that company’s brand. Marketing deals with two basic functions—attracting customers to a brand and then keeping them there once they are hooked. For someone is working towards a business management major, marketing is an extremely important component of their study. Although that business management major may never have anything to do with marketing once they go out into the real world and find a job, they still need to understand the basic concepts that marketing entail.

This is because a business management major will likely be in control of a number of departments; marketing is one such department. For a business management major to better understand the needs of the marketing department, it would help to have some knowledge so that the manager can make an informed decision about how to allocate funds. In the same way, business management is also useful for those who are marketing majors. Because the marketing department acts as the “face” of a company, their efforts will be seen by a large number of people.

This is unlike inside a workplace, where only a few people will know what really goes on. Because of this fact, it is important that the marketing efforts of a company are handled with extreme care and caution. The allocation of resources in marketing efforts is very important because they have an effect on the rest of the company. If a company gets negative press due to a controversial marketing campaign, then this will have an effect on the rest of the company. If business management is thought to be the brains behind an organization, then marketing would definitely be the hands and feet.

Business management majors need to understand how important marketing is. Without it, an organization would not be able to function properly. It is up the business management to organize and formulate strategies that the marketing department is able to implement so that the organization can thrive. While business management majors do not necessarily need marketing skills to be able to manage a group of people, the concepts and theories associated with marketing are able to assist them in organizing projects.

I think that every business management major should, at some stage during their studies, do a project that involves marketing of some sort because it will help them to manage people better.