Make a website effective - Term Paper Example

Making a website effective There are numerous ways of making a website effective. A website can be made effective before the launch (developing) as well as after the launch (maintaining). Various ways of making a website effective:Prior research: Prior research needs to be conducted to determine what exactly is needed of the website. That is, what the customers look for in the website. Then the objectives of the site must be clearly defined. The site must be designed accordingly.Effective Site content: content of the site must be written with care to go with the objective of the site.

Content must be attractive, easy to read and relate to the product.Easy to Navigate: The site must be very easy to navigate as this will encourage the visitor to stay on the site and come back to the site again. Also this will ensure that the whole site is effectively used by the customerConcept testing: This is necessary to test the efficiency or the performance of the various concepts on the sitePrototyping: A prototype of the website must be done and the site must fine-tunedBeta Testing: This is the testing of the website before it is commercially launched.

This is necessary get the real time response and feedback from the users.Customer feedback and usage statistics: Once the site is launched, customer feedback and usage statistics must be analysed and used to continuously improve the site.Research: Research is necessary after the commercial launch of the website to understand the customer behaviour and site usage pattern. Also the development and new ideas in the industry must be closely followed and incorporated into the site as and when necessary to improve the efficiency of the site.

Improve customer experience: Customer experience must be continuously improved by making it more interactive. This will ensure that the customer comes back. This will serve the overall objective of the site and make the site lot more effective.