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Promote Products & services and undertake marketing activites - Assignment Example

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A Review on the Marketing Strategies of TAFE Institutions in Queensland Table of Contents 1. Executive Summary 2. Introduction - Background of the Study 3. Student Survey 4. Findings Diploma’s and Certificates for TAFE Students Enrolment Statistics Course Pricing Survey Results a…
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Promote Products & services and undertake marketing activites

Download file to see previous pages... Online Advertising iii. Mobile Advertising d. Conclusions Drawn i. Relationship between Ads and Student Admission in TAFE Institutes ii. Key Points of the Findings iii. Operational Issues 5. Recommendations for the TAFE institute Ads a. Steps to Solve Immediate Problems b. Critical Points to Be Addressed To Get Maximum Benefit c. Taking Advantage of Indentified Opportunities d. Decisions to be taken based on the conclusions in the findings 6. Conclusion 7. Bibliography 8. Appendix A Review on the Marketing Strategies of TAFE Institutions in Queensland Executive Summary The main objective of this report is to review how the three major Technical and Further Education (TAFE) institutes in Australia market themselves. The TAFE institutes play an important role in equipping the students with the job market skills. A major proportion of students who complete their high school land into such institutes directly as they will be able to attain part-time or full time jobs much earlier than they get the college degrees through these institutes. However, the marketing strategies of many such institutions are outdated. This report conducts an elaborate survey among the students who study in the three major Australian TAFE institutes, the Metropolitan South Institute of TAFE, Southbank Institute of Technology and Brisbane North Institute of TAFE. ...
The third part presents the gathered results and discusses the current pros and cons of the TAFE marketing strategies. The fourth part presents productive recommendations to improve the reach of their TAFE institutes among the student community through various innovative marketing ideas. Introduction Background of the Study In Australia TAFE colleges award diploma's which are valued less than the Bachelor degree, but very useful in equipping students with industry related skills. Certain TAFE colleges in Victoria and Queensland are eligible to provide their own bachelor and post-graduate degrees ( Wheelahan, et al, 2009). These colleges offer a variety of vocational training in various fields like mechanics, engineering, finance and construction. Students looking for a quick employment and those who cannot afford university education find TAFE colleges quite useful. Students who finish year 12 examination attain a short term diploma course and secure a job. The diploma course is then used as a partial credit to enter Bachelor degree courses in the mainstream universities. The students, who come follow this path, easily earn while they learn and come out with substantial experience in their field when they complete their degree. This extra qualification helps them gain up to three times more salary than their fresher colleagues. TAFE colleges are usually widespread offering a variety of industry niche oriented training. But many students who complete year 12 look upon them as colleges used by students who get low grades and economically backward students. They are not well informed about the advantages of using the TAFE diploma's efficiently. Most of the youngsters who complete year ...Download file to see next pagesRead More
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