StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Environmental Analysis of Gold Coast Theme Park - Research Paper Example

Comments (0) Cite this document
Summary
A theme park is described as, "an amusement park that is organized around some theme (as the world of tomorrow)".Gold Coast is fast becoming a leading tourist destination in Australia attracting more than 10 million visitors a year, as reported in Business Gold Coast Fact Sheet published by Gold Coast City Council…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Environmental Analysis of Gold Coast Theme Park
Read TextPreview

Extract of sample "Environmental Analysis of Gold Coast Theme Park"

Download file to see previous pages Theme park facilities are services provided to customers.
Traditionally, distribution channels are not a requirement of this business as revenue is generated through visitors who come in to catch some entertainment. In the recent era though, different distribution channels are coming up including conjoint branding activities or branding partnerships as is seen in the case of Volvo teaming up with Legoland, a theme park in California for their marketing activities. Likewise, current research journals on tourism industry suggest the following new mediums for distribution:
Tourism is the driving factor of the economy of Gold Coast, contributing AUS $ 2.3 billion to the Gold Coast City's Gross Regional Product and providing employment to more than 40,000 people. The industry size can be determined by the fact that Gold Coast hosts as many as 78,000 visitors every day of which 80% are Australian nationals whereas a growing number is coming from New Zealand, UK, Japan, China, UAE & India. According to the official figures "The Gold Coast attracts 4.4 million tourists per year (9.9 million including day trippers) with a daily spend of $10.6 million".
The entry barriers are low even if it requires a high level of investment (up to $ 110 million) to develop a theme park but the rates of returns are high. However, the high capital intensive nature of this business also means that the exit barriers are low since the investors do not want to leave their investment in search of more profitable options
Phil Bartsch states in his article "Theme Parks enter the Digital Age' published in The Courier Mail, that the average annual revenue growth of 5 percent is forecast over the next several years in Australia's attractions industry.
High level of competition and a monopoly like situation whereby Dream world has a leading position and retains it by offering competitive products in a wide income group span( from $ 5-$5000)
High number of innovative products being offered by competitors
Competitor Analysis
Gold Coast boasts of as many as five big theme parks including the following:-
Sea World
Sea World Animal Adventures
Sea World Helicopters
Sea World Whale Watch
Sea World Resort
Wet 'n' Wild Water World
Warner Bros Movie World
Australian Outback Spectacular
Paradise Country
The Visitors, (Consumers)
As mentioned earlier 80% of the visitors to Gold Coast are Australian nationals. Since the nature of business is strictly B2C (business to consumer), the customer does not have much power. The presence of other options in form of other amusement and theme parks provides more choice and gives the customers the power to choose. At present, there are no customer representative bodies.
The Suppliers
Apart from the supplier in their day to day operations including on the venue food suppliers, a Gold Coast theme park usually requires specialized vendors to suit the individual needs of their ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Environmental Analysis of Gold Coast Theme Park Research Paper”, n.d.)
Environmental Analysis of Gold Coast Theme Park Research Paper. Retrieved from https://studentshare.org/miscellaneous/1531767-environmental-analysis-of-gold-coast-theme-park
(Environmental Analysis of Gold Coast Theme Park Research Paper)
Environmental Analysis of Gold Coast Theme Park Research Paper. https://studentshare.org/miscellaneous/1531767-environmental-analysis-of-gold-coast-theme-park.
“Environmental Analysis of Gold Coast Theme Park Research Paper”, n.d. https://studentshare.org/miscellaneous/1531767-environmental-analysis-of-gold-coast-theme-park.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Environmental Analysis of Gold Coast Theme Park

Theme park

The landscaping, buildings and other attractions in the park use very specific themes such as Jungle life, Fairy Tales or the Wild West. Theme or Amusement Parks are constructed with an aim to provide good entertainment to large groups of people. These Parks are spread over a large area with a lot of attraction for children, for youth and also adults. Europe is considered to be a pioneer in Amusement Parks that evolved from pleasure gardens and fairs that entertained people during their leisure and recreation time. The world’s oldest Amusement park is Bakken, at Klampenborg, North of Copenhagen, Denmark that opened in 1583. In the United States, expositions and world fairs influenced the development of the Amusement Park industry...
8 Pages(2000 words)Dissertation

Theme park report

...?Theme Park – Six Flags Entertainment Table of Contents EXECUTIVE SUMMARY 2 2 INTRODUCTION 2 3 METHODOLOGY 3 4 CURRENT ORGANIZATION STRUCTURE 4 5 CRITICAL ANALYSIS OF THE CURRENT STRUCTURE 6 6 MAJOR PROBLEMS AND POSSIBLE SOLUTIONS 7 7 CONCLUSIONS 10 8 RECOMMENDATIONS 11 9 REFERENCES 12 Executive Summary The paper analyses the closure of Six Flags Entertainment Corporation theme parks. It starts with a macro level view of the industry and the company followed by a discussion about its organization structure. A critical analysis of its structure helps in understanding the pros and cons of the current organization setup. This is followed by an analysis of the visible reasons of closure of the park. Major reasons identified in the research...
10 Pages(2500 words)Assignment

Six Flags Magic Mountain Theme Park

...? Six Flags Magic Mountain Theme Park Juno is an American feature film that was released in theyear 2007, directed by Jason Reitman and written by renowned Hollywood scriptwriter, Diablo Cody. The film follows a young teenage girl on her journey to life as she encounters an obstacle in the form of an unplanned pregnancy. It is thus about how she manages to handle her life despite deciding to have the baby, and the kind of impact the situation has on her maturity and lifestyle. The movie has gained worldwide recognition due to it being able to address a large audience on a global scale that has been able to relate with every aspect of it. Juno has a very basic story line as well as concept attached to the tale; it is about a young girl...
3 Pages(750 words)Essay

Gold Coast Tafe marketing and survey research

...? Gold Coast Tafe Analysis GOLD COAST TAFE ANALYSIS Management decision problems are related to problems that the decision makers or management faces, which are concerned with decision makers, are required to do. Management decision problems are action oriented and are concerned with the probable actions that can be taken by the decision maker. In the case of Gold Coast Institute of Tafe, they have sent out a tender for interested parties to aid them in evaluating the value of their brand through research. The institute requires a qualified professional, in the research industry to evaluate their current brands and assess their value since it pertains to the strategic direction that the institute would like to take in the future...
4 Pages(1000 words)Case Study

Theme Park Management

... quantitative and qualitative data is collected. So, interviews, which tell the 'inside story' is essential to understand the analysis. (Carter McNamara, Copyright 1997-2008.) In whatever which way the data is collected, analysis is best when the process starts working backward that is from the research goals. Starting this way, helps to streamline the thought, organise the data and focus on the analysis. In the Europapark project, though the aim was to determine the involvement of the local community in the initial as well as the present planning and implementation of the theme park project, the research objectives were fragmented into: Determining tourist attraction in a theme park and ways in which the local community can be involved...
10 Pages(2500 words)Case Study

Sunshine Coast Tourism and Gold Coast Tourism

...A Comparative Analysis of Sunshine Coast Tourism and Gold Coast Tourism Table of Contents Introduction 3 Gold Coast Tourism 3 Sunshine Coast Tourism 3 Comparison of Visitor Satisfaction between Sunshine Coast and Gold Coast 4 Sunshine Coast- Domestic Visitation 6 Gold Coast- Domestic Visitation 7 Sunshine Coast- International Visitation 8 Gold Coast- International Visitation 9 Total Visitation- Sunshine Coast and Gold Coast 10 Challenges Faced by the Sunshine Coast and the Gold Coast 11 Conclusion 12 References 13 Bibliography 15 Introduction This project aims to initiate a comparative analysis between the Sunshine Coast Tourism and the Gold Coast Tourism in Australia. Both these places have been the favourite hunt of tourists...
7 Pages(1750 words)Research Paper

Marketing & Sales for Dreamworld theme park

...Marketing Marketing Section Dreamworld is a tourism service provider found on the Gold Coast of Australia. The park has attractionsites like the Tiger Island, Big 9 thrill rides and Wiggles World among others. Several changes have transpired from 1980 when the company was started including the change of ownership that took place in 1999 (Mathur, 2008). Within this timeframe, different parties have committed to accomplished varied sorts of investment, and the company currently boasts of varied ranges of attraction and rides that are more or less similar to the main theme park. Tiger Island forms part of the interactive tiger features that are found. The Australia-based wildlife experience offers guests with an opportunity of cuddling...
10 Pages(2500 words)Assignment

Analysis of the Methods of 3 Research Papers about Child Abuse

Research ethics was maintained as the identity of the individuals participating was kept secret. As far as the validity of the study was concerned, the researchers attempted to use content validity in order to get an accurate response. The content validity focused on measuring off the ethnicities and gender percentages within the area and attempting to get a random sample of individuals via the phone. Their approach to random calling allowed for a significant random sample in the study. There were a few issues, however, with this type of approach. Those answering the phone sometimes were not always the desired individual, and not all of the desired people were surveyed. Different replacements did have to be used, and the attempt w...
6 Pages(1500 words)Literature review

Comparative Family Analysis

The second component of this essay will be a comparative analysis with the American family to the Arab family, generally speaking, but also clearly described by Homa Hoodfar, in her book Between Marriage and the Market. This essay will discuss the impact of globalization on different types of families in different societies and cultures. The terms ‘traditional’, ‘modern’ and ‘postmodern’ will be defined, elaborated upon and discussed on a continuum of change. Social change, in the face of globalization, will be discussed in relation to how cultures and families have grown or resisted the forces of globalization. We now turn to an exploration of the types of families in the world and follow...
6 Pages(1500 words)Coursework

Economic Analysis of India

The country’s economy is fast growing with a stable political system that encourages foreign investment although with certain restrictions. The country generally has good energy, transport and communication systems which make the cost of doing business affordably.

The Republic of India found South of Asia is by far the world’s most populous democracy and ranks seventh largest in terms of geographical area (Brown, 1994). India is also the second most highly populated country in the world. The country has a rich culture with four major religions having originally emerged from it; Sikhism, Buddhism, Hinduism, and Jainism. The Indian Republic consists of seven union territories and 28 states and ranks twelfth la...
8 Pages(2000 words)Case Study

Airbus A 380: SWOT and Porters Five Forces Analysis

... flight. This means that there is demand for aircraft that can carry more number of passengers at one go and the A 380 is perfectly poised to take advantage of this. Further, with the economy class passengers becoming conscious of more leg room and wider seats which the A 380 can provide, this is indeed an opportunity for this kind of aircraft. The threats to the industry are from the ongoing economic slowdown that might depress the demand for long distance travel and there has been an impact on the A 380 with some deliveries deferred and others cancelled. PORTER’S FIVE FORCES PESTLE ANALYSIS A Political, Economic, Social and Technological, Legal and Environmental factor analysis yields the facts that the political environment...
6 Pages(1500 words)Case Study

Economic Analysis on BMW Cars in the US Car Industry

Mini and the 1-series rapidly grew at a much higher rate through 2008. Since the early days of the new millennium, BMW has been one of the first automakers to utilize flexible factories in which more than one vehicle model could be produced at the same time. This enabled the company to meet shifts in market demand more effectively than BMW’s competitors could. BMW challenges to retain its market position in the international market for luxury cars. Many automakers, such as Hyundai with its Genesis sedan or Nissan's Infiniti brand are increasingly successful in realizing higher margins earned on luxury vehicles. BMW is rated behind luxury brands such as Lexus, Porsche, Mercedes, and Infiniti for these reasons

1. Th...
7 Pages(1750 words)Case Study

Analysis of Educational Website

... Analysis of Educational Website Introduction Since antiquity, education remained a major component of human societies; however, until few decades ago, it existed in the society in its traditional and conventional form that involved one-to-one interaction of teachers with their students in classrooms. Since few years, educators and scholars have witnessed rapid advancements in the field of information and technology that has altered almost every sector of the society in a rapid manner, and so the education sector as well. In such advancements, internet has now become one of the most popular platforms for students, teachers, businesspersons, and individuals from every sector to acquire education and information within few clicks and minutes...
7 Pages(1750 words)Article

Analysis of Articles about Climate Change

...Climate change Can we imagine an Earth where there are no green mountains, no deep blue seas and no living creatures? No. But a disaster of such magnitude and dimension is looming over Earth. Humans have identified this threat, defined it and given it a name, global warming. This dangerous proposition is based on the truth that even a 5 % increase in the surface temperature on Earth can wipe out life from this beautiful planet. And the temperature is increasing as never before. It was in 1990s that the world began to hear serious warnings on global warming and climate change. The summary for policy makers prepared as part of the first assessment report by Inter-governmental Panel on Climate Change was the first ever in depth... change Can we ...
6 Pages(1500 words)Literature review

Analysis of Employement Law Cases

For instance, Section 82(1) of the Sex Discrimination Act 1975 provides statutory protection to workers who are working under a contract personally to execute any work or labor. It also covers self-employed people2.

Other statutes, such as the Working Time Regulations 19983 and the National Minimum Wages Act 19984, are appliable to workers, in addition to employees5. Hence, all these rights and protections are available to Fred, even if he were to be deemed a self-employed person.

Some of the more important rights bestowed upon employees by the employment law are the right to claim wrongful or unfair dismissal and payment for redundancy. Other legislation, such as the health and safety statute and the insolve...
7 Pages(1750 words)Case Study

Analysis of the Oil Industry

In 2001 alone, the US reported earning from the industry close to two hundred billion US dollars. According to a previous study, the middle east tops the list as the largest exporters of crude oil taking over sixty-six percent of the global production of oil. Europe is the least producers of oil taking only two percent of the market share (Green, 4).
According to the American Association of Petroleum Geologists, the major problem facing the industry is lack of workforce and the increase in demand for oil. The report indicated that by 2030, the world’s oil demand is expected to increase from one hundred and three to one hundred and thirty million barrels per day. Natural gas, on the other hand, will expectedly increase t...
7 Pages(1750 words)Coursework

CNN Inernal and External Analysis

There are quite a few news channels serving the American news-hungry people. When it is not reading the news, CNN offers critiques and insights into news items
Coming to brass tacks, CNN was the first US Cable Channel which offers 24 hours round the clock news. “It operates one of the top 24-hour news channels, reaching more than 100 million US homes. In addition to its flagship channel, the company offers HLN (formerly CNN Headline News), and it has an international division that keeps viewers informed in about 200 other countries.” (Cable news network Inc: Company description, 2010).

Perhaps one of the most conspicuous aspects of CNN is that it has an excellent contact network and reporters on the spo...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Environmental Analysis of Gold Coast Theme Park for FREE!

Contact Us